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*Refer to Management Decision Case: Taking the Nike Experience to Consumer (McGraw Hill Smartbook) attached. 1. This chapter highlights how marketing efforts are different for B2B and B2C firms. As...

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*Refer to Management Decision Case: Taking the Nike Experience to Consumer (McGraw Hill Smartbook) attached.

1. This chapter highlights how marketing efforts are different for B2B and B2C firms. As Nike and other manufacturers continue to expand into B2C channels, what are some differences in B2C and B2B behavior that might affect Nike’s approach to these channels?

Answer:

2. What are some hurdles Nike may face as it expands its B2C business? Consider this question both internally, with new skills Nike needs to amass, and externally, with challenges it may face from its B2B channel partners.

Answer:

3. What would be some negative consequences to consumers if all manufacturers sold only B2C and eliminated wholesaler distributors who supply retail stores?

Answer:

Answered Same Day Jul 09, 2021

Solution

Anjali answered on Jul 10 2021
132 Votes
Answer 1:
First of all, let's define the job of B2B and B2C channels respectively in this question. B2B is instead of the distributors and retailers someplace the spreading focus is targeting an offline direct whereas B2C is functioning towards concerning with the end customer in a straight line by the manufacturer with the problem pattern of Tell to Consumer (T2C) as their giving out means.
Business to Customers (B2C) :
The name Business to Customers refers to the process of selling goods and services directly between an organization and customers who are the end-users of its foodstuffs or services. As a rule companies that promote openly to clients know how to be refe
ed to as B2C companies. As an occupational model, enterprise-to-consumer differs considerably from the business-to-business model, any production that relies on B2C sales have to look after well-mannered relations with their customers to make certain their return. Distinct business-to-business (B2B), whose marketing campaigns are geared to establish the use of a manufactured goods or service, companies that rely on B2C extract an emotional reaction to their marketing in their customers.
One of the successful factors in e-commerce is caused by the greater than ever amount of operational women in the marketplace who are also on the go to supermarket retailers and also youth who also known as millennial is very well adapted to the digital platform that can conclusion in great online attendance to become associated in online channels. Hence, these demographic factors have obtained unlimited advertise range in...
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