Read theMedi-Cult Case Study. Medi-Cult, a biotech company based in Denmark, has developed a new...

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Read theMedi-Cult Case Study. Medi-Cult, a biotech company based in Denmark, has developed a new alternative to in Vitro Fertilization called In Vitro Maturation (IVM). These methods are used to help infertile couples have children. IVM significantly reduces the time needed to mature an egg from 30 days to just 2 days. Importantly, it is a hormone-free treatment thus sparing women a number of psychological and physical side effects.

Once you have read the case, address the questions are listed in the case.

Read theGeneral Guidelines for Case Studiesbefore beginning this assignment.

Submit a 2-3 page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12-points in size. Paper and all citations should be in APA format.

tae_636556781561663220_115663_1.pdf tae_636556781561663220_115663_2.pdf

Sundeep · Accepted Answer

Customer-Oriented Pricing Exercise		4
					Medi-Cult
Answer 1
Economic value is the monetary benefit that is provided to the provider of the product/service. It is the profit that the product/service either produced or will produce in near future. It is measured in terms of currency units and therefore, more the better. IVM which is an older technique and IVF which is a relatively newer technique have sources of economic value as the fees received from couples who have trouble in conceiving babies. The couples are distressed and according to secondary research willing to pay even $20,000 for 2-3 trials for conceiving the baby. Also hospitals, clinics, dispensaries, pharmacists could be a source of economic value for IVM .
Answer 2
In order to identify our target audience and their capacity to pay we need to:
· Keep a tab on Competition
· Analyse our product/service
· Set the 4p’s accurately and up to the best possible levels
· Look at our current customers, understand their demographics, analyse the demands and sell the product/service
· Improve trade and sales promotion in order to improve stocks,

Read theMedi-Cult Case Study. Medi-Cult, a biotech company based in Denmark, has developed a new alternative to in Vitro Fertilization called In Vitro Maturation (IVM). These methods are used to help...

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