Read Social Media Marketing: Traci L. Tuten ( See atachment)Part 1. Knowledge Synthesis 1.1....

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Read Social Media Marketing: Traci L. Tuten ( See atachment)

Part 1. Knowledge Synthesis

1.1. Chapter 4.

A. Explain the following concepts in your own words: strategic planning, social media marketing maturity, social media audit, social media profiles, social media mix, positioning statement, brand experience, social media policy, and Social Media Management Systems. (1.5 Points)

Response:

B. Provide a real-world example for three concepts from the previous question. (1.5 Points)

Response:

1.2. Chapter 5.

A. Explain the following concepts in your own words: social media tactics, persona, social media channels, content type, owned media, paid media, social media experience, creative briefs, content calendar, social media workflow. (1.5 Points)

Response:

B. Provide a real-world example for each base of social media segmentation. (1.5 Points)

Response:

Part 2. Practices

2.1. Social media marketing plan: Develop a plan to market your personal brand on social media

A. Conduct a SWOT analysis of your personal brand by identifying at least one strength (a favorable factor that is within your control), one weakness (an unfavorable factor that is within your control), one opportunity (a favorable factor that is out of your control), and one threat weakness (an unfavorable factor that is out of your control). (1 Point)

Response:

B. Identify the objective of your personal branding on social media. (1 Point)

Response:

C. Define the target audience of your personal branding (e.g., potential investors of your business, your future employers, potential clients, potential partners…etc) by using the following template to develop a persona that depicts the characteristics of an ideal target audience. (2 Points)

Response:

D. Discuss the social media channels (e.g., LinkedIn) and the types of media activities (i.e., paid, owned, and/or earned media) that you will use to interact with the target audience of your personal branding and explain your rationale. (1 Point)

Response:

E. Describe your positioning statement and the type of content that you will use to engage the target audience of your personal branding and explain your rationale. (1 Point)

Response:

mktg-5330-assignment-2-bb-32atkwfq.docx

Deblina · Accepted Answer

SOCIAL MEDIA MARKETING: TRACI L. TUTEN
Part 1. Knowledge Synthesis 
1.1.  Chapter 4. 
A. Explain the following concepts in your own words: strategic planning, social media marketing maturity, social media audit, social media profiles, social media mix, positioning statement, brand experience, social media policy, and Social Media Management Systems. (1.5 Points)
Response: 
Strategic Planning
Strategic planning is a process by which the organization's leader defines the vision for the future and also identifies the organization's goals and objectives. The process also includes establishing a sequence in which the goals of the organization can be effectively realized so that the organization can effectively reach its stated vision.
Social Media Marketing Maturity
The social media marketing maturity model is an important part of the marketing strategy with the help of the social media that are distinctively differentiated into three phases marketing maturity trial, transition, and strategy.
Social Media Audit
A social media audit is a series of steps that are required to evaluate and optimize a business's social media strategies and social media profiles. It is an effective way to perform and help E-Commerce businesses with an active online presence of the brand.
Social Media Profiles
Social media profiles are the descriptions of the individuals are the businesses that help them to identify on the social media sites.
Social Media Mix
A social media mix is the combination of various communication channels of a business that can be effectively used to meet the marketing objectives.
Positioning Statement
The positioning statement is an expression that a business contemplates about its product or services that fill the brand and can address the consumer's needs.
Brand Experience
Brand experience is a type of experiential marketing that effectively focuses on a holistic set of conditions that are created by the company to influence the feelings of the customers on that particular product or the brand.

Read Social Media Marketing: Traci L. Tuten ( See atachment) Part 1. Knowledge Synthesis 1.1. Chapter 4. A. Explain the following concepts in your own words: strategic planning, social media...

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