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PurposeMBA Business Plan component ContextOne of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It...

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Purpose

MBA Business Plan component






Context

One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.






Instructions


Write
a 525-word report that includes the following sections:



  • Section 1: Business overview, mission, and vision

  • Section 2: A Market analysis that includes the following components:

  • Section 3: Recommendation







Use
the
Market Analysis Research
document for details on what to include in each section.




Cite
references to support your assignment.




Format
your citations according to APA guidelines.


Answered 2 days After Dec 14, 2022

Solution

Rochak answered on Dec 17 2022
47 Votes
Business Overview, Mission, and Vision
The business will be selling a fraud detection product to the banking and financial institutions to ensure that the overall fraud rates in the institutions decrease and therefore no frauds or very less frauds occur.
The intended market will be Business to Business where the banking and financial institutions around the world will be the target market to ensure that the product can be sold across the globe and the product become a huge success.
The business model will follow a Business2Business (B2B) route where the products will be sold to financial institutions directly as required. Also, the selling and marketing will take place in such a way that the overall business gets huge market traction (Malali & Gopalakrishnan 2020).
The other benefit of this business is that the business is a low-cost one because of no inventory to store. Also the major cost the firm will incur will be human resource which can be adjusted based on the sales that have been made and the maintenance that is required to...
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