Purpose:
The purpose of this assignment is to enable students to demonstrate an understanding of the key factors associated with Front Office Operation and Rooms Division revenue management
Approach:
You are required to undertake a comprehensive discussion and critical analysis of the Rooms Division Revenue Management of Fairmont Resort Hotel, Blue Mountains.
For the purpose of this assessment, you are a newly appointed Front office Manager of Fairmont Resort Hotel. The hotel has been experiencing a significant decline in profits, occupancy percentage and customer-dissatisfaction over the last eighteen months.
You have been asked to prepare a research report including the following:
The brief for your assessment is to:
1. Describe Rooms Division revenue management and explore the application of revenue management techniques for the Fairmount Resort Hotel.
2. Explore the problems and challenges of this hotel and explain why it is experiencing a significant decline in profits, low occupancy and customer dissatisfaction over the last eighteen months.
3. Explore some potential courses of action and application of other sales and marketing techniques that this hotel could take to improve the Rooms Division’s financial performance, occupancy and customer satisfaction.
4. Analyse and discuss emerging new technologies and effective customer service provisions to achieve guest satisfaction.
5. Recommend new price tiers and packages available to remedy the current revenue shortfalls and low occupancy.