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Prior to beginning this discussion, review Chapter 11 in the Abraham’s textbook on Diversified, Global, and Other Types of Organizations and listen to this audio snippet covering International...

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Prior to beginning this discussion, review Chapter 11 in the Abraham’s textbook on Diversified, Global, and Other Types of Organizations and listen to this audio snippet covering International Strategies. When companies expand into the international arena, they do so either because their home market has matured or because they see real opportunities in the foreign market.

Increasing the number of strategic business units requires a more complex business strategy. Sometimes the road to success in a foreign market can be a bumpy one. For insights into some of the more extreme cultural challenges posed when entering foreign markets as experienced by one of the United States’ largest fast food chains, read How McDonald's conquered India(Links to an external site.) (Kannan, 2014) and McDonald's Settles Beef Over Fries(Links to an external site.) (Grace, 2002).

For this discussion, determine whether or not thecompany operates in the international marketplace. If so, research the company’s international strategy and evaluate it in terms of effectiveness in regards to one of the issues below. If your company is not involved internationally, then choose one that is and evaluate that company’s international strategy in terms of effectiveness in regards to one of the following issues:

  • Cultural Barriers
  • Monetary Exchange Rates
  • Political Instability

Then,

  • Assess how your chosen issue potentially affects the strategic considerations of your organization involved in a global economic environment.
  • Propose language to add to the organization’s strategic plan that addresses the potential impacts to the organization’s global strategy.
Answered Same Day May 26, 2021

Solution

Sudipta answered on May 27 2021
128 Votes
2
International strategies
There are three different types of international strategies. A company can adopt only one strategy at a time to expand its business into international te
itory. The first international strategy is called multidomestic strategy in which a business focus on local market rather than taking universal or global approach while developing and promoting their products. Next one is called global strategy in which organizations does not include in modification in their product lien or service line. In other words, organizations do not bother about local market rather they maintain the same product line which is available in international market as well. Transactional strategy is more specific to multidomestic strategy. In this strategy, organizations promote their product to the target audience.
Strategy implemented by Yum! Brands Inc.
While looking at the international presence of Yum! Brands it can be determined that the company is cu
ently operating its business in 135 countries. Further investigation has revealed that the
and use...
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