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Research Project Plan
BELUGA BAY AND IT’S ISSUE OF REBRANDING
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Executive Summary
Australia, which is encircled by ocean vistas and where seafood is a typical wellspring of protein instead of red meat feast choices, lessens the health risks related with eating red meat. In this way, their principal selling point or offer would be that they give new, high-quality fish and chips (haddock and cod), using an exceptional and restrictive recipe in a conventional easy-going eating setting. Fish and chips with a contemporary touch is what Beluga Bay (previously Hunky Dory) gladly gives. Pick your own fish from our first class, new seafood shows and have it fileted before you to completely experience the Beluga Bay experience. This report consists of a problem discovered by the restaurant after its name change to Beluga Bay from Hunky Dory. Customer flow has decreased after the name change and to find a solution to that this research has been conducted.
Table of Contents
1.    Introduction    4
2.    Situation Analysis    4
3.    Key Stakeholders    5
4.    Purpose of the Research Project    5
4.1.    Research Objectives    6
5.    How to Conduct Research    6
6.    Research Methodology    7
7.    Schedule    7
8.    Summary    7
References    8
1. Introduction
For the beyond five years, proprietors in the fish and chip shop area have confronted hardships. As client inclinations have developed towards healthier other options, contest from inexpensive food providers, for example, burger establishments, self-service counters, and other takeout organizations, has expanded. Given the prominence of inexpensive food and takeout decisions, numerous clients never again pick the dinner choices presented by the area. The area has likewise endured because of developing health awareness since many view its southern style and high-fat merchandise as ugly. Administrators in the business have changed their menus to incorporate healthier other options, such fish salads. One will partake in the extensive variety of the freshest seafood, jab bowls, super-salads, burgers, and wraps the entire way to the conventional fish and chips that each family loves. They will give the option of grilling or searing the dish, alongside choices of delectable sides, gourmet salads, rice, or chips. Likewise, their
oad vegetarian menu, which incorporates fishless plant-based choices, ensures that there is space at the table for everybody!
2. Situation Analysis
The Australian eatery area is the best supporter of the movement and vacationer area, acquiring around $22.1 billion yearly. As per Sydney Commercial Kitchens (2017), the Australian eatery area utilizes more than 500,000 individuals across 35,000 firms, which incorporate bistros, cafés, and cooking organizations. From 2018 to 2023, the industry is anticipated to increment at a 5.1% CAGR (Beise-Zee & Wäfler, 2021). In Australia, there are in excess of 4,300 fish and chip cafés starting around 2017. Cafés serving fish and chips should fight with various issues, for example, health-cognizant clients, rising food costs, and legislative prerequisites. During the following five years, Australian fish and chips business deals would diminish by 0.9% yearly, coming to $655.8 million (Burgos, 2020). Regardless of this, there is still expectation and a market an open door for fish and chips cafés to enter this market from a
oad in the event that they address cu
ent market patterns and outside wild factors. The eatery industry, and the seafood café industry specifically, are anticipating extraordinary development before long. A few classes can be utilized to separate the Australian seafood café market, including district...