Please read: Social Media Marketing: Traci TutenPlease use this forum to discuss the 221BC's case...

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Please read: Social Media Marketing: Traci Tuten

Please use this forum to discuss the 221BC's case studies, social media marketing strategic plan, and tactical plan located at the end of Chapters 4 and 5 of your textbook. Clickhereto learn more about the company "221BC".

For each of the following questions, please provide a one-paragraph response (about XXXXXXXXXXwords) to support your arguments.

1.Please review 221BC's social media marketing strategic plan at the end of the Chapter 4 and identify ideas for other experience strategies 221BC could use in its social media strategy. How would you execute the experience strategies you identify?

2. Please review 221BC's tactical plan at the end of the Chapter 5. Thable 5.5 suggests that 221BC will focus on educating as its primary tactic with secondary tactics of contributing, informing/broadcasting, and serving. Should 221 BC utilize any of the other tactics ? If so, which ones and why? If not, why not?

Parul · Accepted Answer

After reading Chapter 4, Social Media Marketing Strategy, it is easy to discern that 221BC Kombucha can leverage social media platform, not only to spread awareness about the business but also to
ing quality interactions with the target-audience. Whether it is small B2B or even B2C business, it is imperative to integrate social media in the marketing plan to build on the overall success. Therefore, for 221BC could leverage social media to offer constant updates on new product releases and sharing information required to be given to the end-users. They can also deliver experience strategies by connecting with the audience and...

Please read: Social Media Marketing: Traci Tuten Please use this forum to discuss the 221BC's case studies, social media marketing strategic plan, and tactical plan located at the end of Chapters 4...

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