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Assessment item 2 – Findings and Discussion Due: XXXXXXXXXXMonday of Week 5, 9 am AEST Length: XXXXXXXXXX words Conditions: XXXXXXXXXXIndividual Weighting: XXXXXXXXXX% Requirements Based on the...

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Assessment item 2 – Findings and Discussion
Due: XXXXXXXXXXMonday of Week 5, 9 am AEST
Length: XXXXXXXXXX words
Conditions: XXXXXXXXXXIndividual
Weighting: XXXXXXXXXX%
Requirements
Based on the foundational work of all prior assessments conducted in MNG93217 Industry Research Part A and Assessment 1 of MNG93218 Part B, you are required to
· provide a summary of research findings (including relevant charts, graphs and/or figures to highlight the most relevant findings)
· provide a written discussion, comparing qualitative and quantitative findings (when mixed method is adopted), linking the findings to the problem space and the research question(s)
Please note that graphs, charts, tables, figures, problem statement, research aim and research questions do not count towards the word limit.
The sections you write for this assessment can be copied into your final report (assessment 3).
This assignment must be structured as follows and submited through Turnitin.
Prescribed Assessment Structure
1. Brief statement of the problem space (1 – 2 sentences)
2. Research aim and research questions(s)
3. Findings (500 – 800 words)
· Present your findings (no need to compare findings with the literature in this section)
· Support your findings by including evidence from your data in the form of tables, graphs, charts, and/or figures (which are not included in the word count)
4. Discussion (1,200 – 1,500 words)
· Compare your (qualitative and quantitative if mixed methods is adopted) findings with the academic literature you used as the foundation for this project
· Discuss how your findings relate back to the research question(s)
Marking criteria:
    Sections
    Assessing criteria
    Weightage
    Findings
    · Informs sample characteristics
· Evidence of appropriate analysis
· Expertly presented findings supported by evidences and visuals (where appropriate)
    12 marks
    Discussion
    · Includes evidence of triangulation i.e. comparison of quantitative and qualitative findings (if mixed method was used)
· Findings were compared with the literature reviewed
· Answer(s) to research question(s) were clearly stated
    
18 marks
    Total:
    
    30 marks

Assignment 1
y Joe Min
Submission date: 11-Mar XXXXXXXXXX:27PM (UTC+1100)
Submission ID: XXXXXXXXXX
File name: IRP_B__JoeMIN.docx (18.44K)
Word count: 1017
Character count: 6137
1
2
3
4
5
6
7
8
9
57%
SIMILARITY INDEX
7%
INTERNET SOURCES
4%
PUBLICATIONS
57%
STUDENT PAPERS
1 54%
2 3%
Exclude quotes Of f
Exclude bibliography Of f
Exclude matches Of f
Assignment 1
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Southern Cross University
Student Pape
Submitted to Napier University
Student Pape
FINAL GRADE
20
Assignment 1
GRADEMARK REPORT
GENERAL COMMENTS
Instructo
PAGE 1
Comment 1
Should include the partner's name.
Comment 2
Is that a management problem?
Comment 3
Does not co
elate with the problem.
Comment 4
That sentence is enough. But how do you wnat to reduce it - these are external inlf luences.
PAGE 2
Comment 5
These are two dif f ernet research areas and the questions are poorly f ormulated.
PAGE 3
PAGE 4
Comment 6
A more detailed explanantion would be helpf ul.
Comment 7
How do you get access to these persons?
PAGE 5
Comment 8
Where are these questions are coming f rom? It seems they are not based on the literature and
f or surveys, you should use only pre-validated surveys, so please provide the
source
ef erence.
Comment 9
I don't understand.
PAGE 6
PAGE 7
    Assignment 1
    by Joe Min
    Assignment 1
    ORIGINALITY REPORT
    PRIMARY SOURCES
    Assignment 1
    GRADEMARK REPORT
    FINAL GRADE
    GENERAL COMMENTS
    Instructor
Answered Same Day Mar 16, 2021 MNG93218 Southern Cross University

Solution

Soumi answered on Mar 22 2021
136 Votes
AN ANALYSIS ON HOW TO REDUCE FLIGHT TICKET CLUSTERING FOR POPULAR DESTINATIONS FOR HOLIDAY BOOKINGS DURING VACATION SEASON
(ASSIGNMENT 2: FINDINGS AND DISCUSSION)
Table of Contents
1. Brief Statement of Problem Space    3
2. Research Aim and Questions    3
Research Aim    3
Research Questions    3
3. Findings    3
Survey Questionnaire for Quantitative Research    3
Themes for Thematic Analysis of Qualitative Research    13
4. Discussion    15
Question 1    15
Question 2    15
Question 3    15
Question 4    16
Question 5    16
Question 6    16
Question 7    16
Question 8    17
Question 9    17
Question 10    17
Theme 1    17
Theme 2    18
References    19
1. Brief Statement of Problem Space
Festivals are the time when people prefer to travel the most. This increases the high number choices for the customers in context of flight booking, offers, prices and availability. During this time, efficacy of ticket booking comes into play. The rise in demand led to the clustering of customers due to which high time is invested in booking flight tickets. The company is perceived as ineffective and customers switch the company causing loss in the business.
2. Research Aim and Questions
Research Aim
The aim of the research is to identify and solve the issue of ticket clustering during airlines ticket booking of popular destinations during festivals.
Research Questions
· How ticket clustering influences the customer choice behaviors?
· How can the issue of ticket clustering during festivals be solved and offer customers a faster ticket booking?
3. Findings
Survey Questionnaire for Quantitative Research
The following questionnaire was made based on the research questions and the literature reviewed, which also helped to source some of the options in the multiple-choice type questions. For others, Likert Scale format was used. The 100-sample size has been sourced using non-probability sampling technique as per convenience so that the passengers giving negative feedback could be convinced to give their opinion.
1. How often do you use online airline ticket purchasing?
    Options
    Response Frequency
    Response Percentage
    Total Respondents
    Extremely often
    55
    55%
    100
    Quite often
    20
    20%
    100
    Moderately often
    15
    15%
    100
    Slightly often
    15
    15%
    100
Table 1: Purchasing Online Tickets
Figure 1: Purchasing Online Tickets
The response from the cu
ent survey shows that majority of people are inclined towards booking tickets through online ticketing. Out of 100 people, 55 of them use online mode of flight ticketing. Around 20 % of the people used online ticketing quiet often. 15% of people use moderately and 15% use less often online mode of ticketing.
2. Which destinations do you usually travel?
    Options
    Response Frequency
    Response Percentage
    Total Respondents
    Istanbul
    20
    20%
    100
    Prague
    10
    10%
    100
    London
    15
    15%
    100
    Rome
    15
    15%
    100
    Paris
    40
    40%
    100
Table 2: Popular Tourist Destinations
Figure 2: Popular Tourist Destinations
The response from the cu
ent survey shows that majority of people prefer to spend holidays in Paris. Around 40% people spend holidays in Paris. After Paris, Istanbul is the second most popular place (20%) to spend holidays. London (15%), Rome (15%) and Prague (10%) are in line of preferences for the people.
3. Which online airline-ticketing website do you usually use?
    Options
    Response Frequency
    Response Percentage
    Total Respondents
    Budget Ai
    45
    45%
    100
    Cheap Flights
    25
    25%
    100
    Kayak
    20
    20%
    100
    Ixigo
    15
    15%
    100
Table 3: Online Airline Ticketing Website
Figure 3: Online Airline Ticketing Website
The response from the cu
ent survey shows that majority of people book their tickets online through budget air. Around 45% people booked their tickets through budget air website. Cheap flights are second in line as a choice of preference (25%). Kayak is prefe
ed by 20% people and Ixigo is prefe
ed by 15% people.
4. What are the main reasons you use for online airline ticket purchasing?
    Options
    Response Frequency
    Response Percentage
    Total Respondents
    Price
    25
    25%
    100
    Convenience
    45
    45%
    100
    Variety of choices
    20
    20%
    100
    Online customer services
    10
    10%
    100
Table 4: Reasons behind Booking Online Tickets
Figure 4: Reasons behind Booking Online Tickets
The response from the cu
ent survey shows that majority of people book their tickets online because of convenience. Around 45% people find it comfortable to book the ticket online. They find it easy. The price is the second most important reason (25%) as there are many offers available in prices. Variety of choices (20%) and online customer services (10%) are other two important reason behind booking online.
5. How reliable is your online airline booking services during holiday season (i.e. IT related issue)?
    Options
    Response Frequency
    Response Percentage
    Total Respondents
    Extremely reliable
    20
    20%
    100
    Quite reliable
    10
    10%
    100
    Moderately reliable
    45
    45%
    100
    Slightly reliable
    25
    25%
    100
Table 5: Reliability on Airline Services during Holidays
Figure 5: Reliability on Airline Services during Holidays
The response from the cu
ent survey shows that majority of people do not find online airline booking services moderately reliable. Out of 100 people, 45 of them use find it difficult to book flight during holidays. Around 25 % of the people find it slightly reliable to book online ticketing during holidays. 15% of people find it extremely reliable and 10% of them find it quite reliable.
6. If you had an IT related issue while booking ticket, did it happen during holiday seasons for popular tourists’ destinations?
    Options
    Response Frequency
    Response Percentage
    Total Respondents
    Yes
    60
    60%
    100
    No
    15
    15%
    100
    May be
    25
    25%
    100
Table 6: IT Issues during Holiday Seasons for Popular Tourists Destinations
Figure 6: IT Issues during Holiday Seasons for Popular Tourists Destinations
The response from the cu
ent survey shows that majority of people faced IT issues during booking flight for popular tourists’ destinations. Out of 100 people, 60 of them find it difficult to book flight during holidays at popular tourists’ destination. Around 15 % of the people do not find any difficulty in booking. 25% of people do not have idea about it.
7. Will that server-overloaded experience stop you from using online airline ticketing purchasing services?
    Options
    Response...
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