My Assignment requirement:
Based upon this power point please make the report:
FOR THE REPORT PLEASE FOLLOW THE FOLLOWING STRUCTURE STRICTLY:
Strategic managenet
in hospitality and tourism.pptx
Strategic Management in Tourism And hospitality
ASSESSMENT TWO: FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS
submitted by: AJYA NEPALI
STUDENT ID: XXXXXXXXXX
SUBMITTED TO: Arvindar kuar singh
Introduction
The strategic management in the hotel and tourist business.
Ultimately include organizational initiatives in the development
Whole environment of operations and resources
The strategic management in the hotel and tourist business ultimately include organisational initiatives in the development and implementation of coordinated programs in the context of the institution's whole environment of operations and resources. The cu
ent presentation will seek to address the case of Travelodge Sydney, Australia with one of the most successful hotel. The study will outline the overview of company with the vision and mission statement. It will also explain the differentiating features and promotion technique of the company by recommending some of it. Furthermore, it will demonstrate the SWOT and PESTLE analysis of the company.
2
Overview of the firm
The Travelodge Hotel Sydney
Suitable place within walkable distance of the city's popular highlights,
Including Hyde Park, The Capitol Theatre, The Queen Victoria Building, and China
3
Overview of the firm (contd.)
The Travelodge Hotel Sydney, which has 413 rooms
Provides quality products at affordable prices
Instantly share some vacation moments
4
Positioning map
Travelodge, a prominent five-star hotel chain
Utilising position maps to obtain a better knowledge
Entrenched market dominance.
5
Positioning map
Four traits
Relative ranking
Airport plaza
Room ration per employee
6
Vision, mission statement and goals
Travelodge has evolved into one of the biggest hotel services
As a result of its distinctive value offer.
Most desirable hotel in terms of value for money.
7
Vision, mission statement and goals
Hours are flexible to accommodate schedule.
Responsibility is the well-being of their travellers.
8
Unique differentiating features
Emphasising constant communication
Both company and customers.
They immediately obey public health
9
Unique differentiating features (contd.)
This is a daily lecture
Need of social distance
Also on always washing hands.
10
Advertisement and promotion
The advertising campaign,
Feature a television commercial
"Get Up and Go."
Communication on social media
11
Advertisement and promotion
Customers' mistrust of
ands
The tide of distrust may be fought
Demonstrating customer-centric activities
12
SWOT
Strengths: low price
Weaknesses: Does not provide all service
13
SWOT (contd.)
Opportunities: Eco-friendly
Threats: Lose in trust
14
PESTLE
Use environmentally friendly illumination.
Smart metres track energy
This method can save around 40% energy
15
Conclusion
Travelodge has reasonable standard of support
Companies with limited financial resources
16
References
Aladag, O. F., Koseoglu, M. A., King, B., & Mehraliyev, F XXXXXXXXXXStrategy implementation research in hospitality and tourism: Cu
ent status and future potential. International Journal of Hospitality Management, 88, 102556
Brych, V., & Halysh, N XXXXXXXXXXResource Approach to Strategic Management of Tourism Enterprises. Innovative Economy, (1-2), XXXXXXXXXX
De Bernardi, P., Bertello, A., & Shams, S. M XXXXXXXXXXLogics hindering digital transformation in cultural heritage strategic management: An exploratory case study. Tourism Analysis, 24(3), XXXXXXXXXX
Dunets, A. N., Vakhrushev, I. B., Sukhova, M. G., Sokolov, M. S., Utkina, K. M., & Shichiyakh, R. A XXXXXXXXXXSelection of strategic priorities for sustainable development of tourism in a mountain region: concentration of tourist infrastructure or nature-oriented tourism. Entrepreneurship and Sustainability Issues, 7(2), 1217
Fuertes, G., Alfaro, M., Vargas, M., Gutie
ez, S., Ternero, R., & Sabattin, J XXXXXXXXXXConceptual framework for the strategic management: a literature review—descriptive. Journal of Engineering, 2020
Ilic, B., & Stefanovic, V XXXXXXXXXXPlanning as an element of strategic management in tourism. Business trends, 6(2), 11-18
Kaikara, O XXXXXXXXXXTourism development strategy. International Journal Papier Public Review, 1(1), 20-25
Khalifa, G. S XXXXXXXXXXFactors affecting tourism organization competitiveness: Implications for the Egyptian tourism industry. African Journal of Hospitality, Tourism and Leisure, 9(3), XXXXXXXXXX
Kuzmenko, A., Kuznetsova, O., Kuleeva, I., & Plotnikova, I XXXXXXXXXXThe Importance of Inter-Te
itorial Tourism Cooperation in the World and the Role of This Phenomenon in the Strategic Management of Tourism in the Russian Federation. In International Scientific Conference" Far East Con"(ISCFEC 2018), XXXXXXXXXX
Moutinho, L., & Vargas-Sanchez, A. (Eds XXXXXXXXXX)Â Strategic management in tourism, Cabi tourism texts US: Cabi
Samadi Tari, Z., Nouri, J., & Arjmandi, R XXXXXXXXXXStrategic Management of Sustainable Development of Tourism in the Coastal Areas by Using SWOT Model and QSPM Matrix (Case Study: Mazandaran Province). Journal of Environmental Science and Technology, 22(1), XXXXXXXXXX
Travelodge, XXXXXXXXXXTravelodge Hotel Sydney Retrieved from https:
www.travelodge.com.au
ook-accommodation/sydney/hotel-sydney
Vargas-Sánchez, A., & Moutinho, L XXXXXXXXXXNew strategic developments in tourism. Strategic Management in Tourism, XXXXXXXXXX
Title page
Name:
Student ID:
Unit name: Strategic Management in Tourism and Hospitality
Unit Code: MGM 3107
Lecturer name: Jukhruf Junaid / Arvinder Kaur
Campus: Sydney/Melbourne
Name of Organization and Industry:
Word Limit: XXXXXXXXXX
Wordcount:
Submission Date: 7
th
Oct XXXXXXXXXX:59
Title page
Name:
Student ID:
Unit name: Strategic Management in Tourism and Hospitality
Unit Code: MGM 3107
Lecturer name: Jukhruf Junaid/ Arvinder Kau
Campus: Sydney/Melbourne
Name of Organization and Industry:
Word Limit: XXXXXXXXXX
Wordcount:
Submission Date: 7th Oct XXXXXXXXXX:59
Table of Contents
Topic
Subtopic
Page numbe
1. Introduction to Strategic Issues
1.1 Introduce organisation and industry
1.2 SWOT analysis from Assessment 2 in
ief
1.3 Issue # 1
1.4 Issue #2
2. Strategy Development (using any theoretical framework)
2.1 2 Strategies initiated to contribute to Brand Image/Profit/ Productivity of the organisation for Issue 1
2.2 2 Strategies initiated to contribute to Brand Image/Profit/ Productivity/ Covid response of the organisation for Issue 2
3. Stakeholder Analysis
3.1 Issue 1 Stakeholder analysis (mostly Primary stakeholders)
a. Strategy 1 Stakeholders
. Strategy 2 Stakeholders
3.2 Issue 2 Stakeholder analysis (mostly Primary stakeholders)
a. Strategy 3 Stakeholders
. Strategy 4 Stakeholders
4. Future Direction
4.1 Issue 1 Recommendations to implement Strategy option 1 & 2 (Action Plan 1 & 2)
4.2 Issue 2 Recommendations to implement Strategy option 3 & 4 (Action Plan 3 &4)
5. Conclusion
Personal reflection on task or relevant areas
6. References: APA style
7. Checklist
Acknowledgement table
8. Appendix
Summary tables
1. Strategic issues for Organization
Introduce the strategic issues faced by your organisation from assessment 2
Summary table
Strategic Weakness
5 weaknesses
Strategic Issues
Weakness 1
Weakness 2
Weakness 3
Weakness 3
Weakness 4
Weakness 5
Issue # 1
Issue # 2
Source: Assessment 2, Autho
2. Strategy Development/Thinking
Develop strategies to effectively resolve the issues at hand using any theoretical framework
Critically discuss your chosen strategy:
· What alternates you might have had to resolve this issue (using any other theoretical framework)
· Why you chose this resolution (Effective/ efficient
esponsive/ futuristic)
· How does this strategy contribute to your organisation’s Brand image/ Profit/ Productivity/ Covid response
Summary Table
Selected Strategic issue
Chosen Resolution
Issue # 1
Strategy 1: (which theory used, why)
Strategy 2: (which theory used, why)
Issue # 2
Strategy 3: (which theory used, why)
Strategy 4: (which theory used, why)
Source: Autho
3. Stakeholder Analysis
Stakeholder analysis of strategy 1(Primary Stakeholders relevant to respective strategy)
Stakeholder analysis of strategy 2(Primary Stakeholders relevant to respective strategy)
Stakeholder analysis of strategy 3(Primary Stakeholders relevant to respective strategy)
Stakeholder analysis of strategy 4(Primary Stakeholders relevant to respective strategy)
Summary table
Selected Strategic Issues
Chosen Strategic resolution
Relevant Primary stakeholde
Issue #1
Strategy 1
Strategy 2
Issue #2
Strategy 3
Strategy 4
Source: Autho
4. Future Direction
Develop action plans to implement respective strategies using theory/ practice/ problem solving effectively
Action Plan to implement Strategy 1
Action Plan to implement Strategy 2
Action Plan to implement Strategy 3
Action Plan to implement Strategy 4
Summary table
Chosen Strategy
Action Plan
Who acts
Details
(Time/ resources/ other variables)
Strategy 1
Example
· Plan
· Support
· HR
· Monito
Example
· Chef
· Sous Chef
· Waitstaff
· Superviso
Example
· Procurement
· Production cycle
· Operation time
Strategy 2
Strategy 3
Strategy 4
Source: Autho
5. Conclusion:
Your reflection of the direction of this organisation, the industry, Stakeholder management, strategy formation, entry/exit into this industry or any other aspect of interest to you. (One Para)
6. References: APA style
https:
libguides.li
ary.usyd.edu.au/ld.php?content_id= XXXXXXXXXXÂ
7. Checklist Acknowledged
PLEASE RESPOND THROUGH YES/NO
OVERCOME - COMMON MISTAKES
YES
NO
File Name - Your full name at the beginning
APA Style - Special attention to the second line
Check the similarity report before change DRAFT to MAIN submission – must be less than 25%
Table of Contents
Keep of University LogoÂ
Cover page holds incomplete information - word limit
Reflective analysis and research are not same. Reflective analysis reflects your personal understanding over the topic
Supporting material – At least 8 Scholarly articles and many websitesÂ
Font Size - 12Â
Font Style - Cali
i
Single Spacing and Justified all sites
Every Topic is subdivided with a page
eak
No Executive Summary for this assessment
Remove - REMOVE THE TOPIC INSTRUCTIONS AND SUMMARY TABLES BEFORE SUBMISSION - showing Instruction
Appendix
Summary table1
Summary table 2
Summary table 3
Summary table 4