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My Assignment requirement:
Based upon this power point please make the report:
FOR THE REPORT PLEASE FOLLOW THE FOLLOWING STRUCTURE STRICTLY:
Strategic managenet
in hospitality and tourism.pptx
Strategic Management in Tourism And hospitality
ASSESSMENT TWO: FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS
submitted by: AJYA NEPALI
STUDENT ID: XXXXXXXXXX
SUBMITTED TO: Arvindar kuar singh
Introduction
The strategic management in the hotel and tourist business.
Ultimately include organizational initiatives in the development
Whole environment of operations and resources
The strategic management in the hotel and tourist business ultimately include organisational initiatives in the development and implementation of coordinated programs in the context of the institution's whole environment of operations and resources. The cu
ent presentation will seek to address the case of Travelodge Sydney, Australia with one of the most successful hotel. The study will outline the overview of company with the vision and mission statement. It will also explain the differentiating features and promotion technique of the company by recommending some of it. Furthermore, it will demonstrate the SWOT and PESTLE analysis of the company.
2
Overview of the firm
The Travelodge Hotel Sydney
Suitable place within walkable distance of the city's popular highlights,
Including Hyde Park, The Capitol Theatre, The Queen Victoria Building, and China
3
Overview of the firm (contd.)
The Travelodge Hotel Sydney, which has 413 rooms
Provides quality products at affordable prices
Instantly share some vacation moments
4
Positioning map
Travelodge, a prominent five-star hotel chain
Utilising position maps to obtain a better knowledge
Entrenched market dominance.
5
Positioning map
Four traits
Relative ranking
Airport plaza
Room ration per employee
6
Vision, mission statement and goals
Travelodge has evolved into one of the biggest hotel services
As a result of its distinctive value offer.
Most desirable hotel in terms of value for money.
7
Vision, mission statement and goals
Hours are flexible to accommodate schedule.
Responsibility is the well-being of their travellers.
8
Unique differentiating features
Emphasising constant communication
Both company and customers.
They immediately obey public health
9
Unique differentiating features (contd.)
This is a daily lecture
Need of social distance
Also on always washing hands.
10
Advertisement and promotion
The advertising campaign,
Feature a television commercial
"Get Up and Go."
Communication on social media
11
Advertisement and promotion
Customers' mistrust of
ands
The tide of distrust may be fought
Demonstrating customer-centric activities
12
SWOT
Strengths: low price
Weaknesses: Does not provide all service
13
SWOT (contd.)
Opportunities: Eco-friendly
Threats: Lose in trust
14
PESTLE
Use environmentally friendly illumination.
Smart metres track energy
This method can save around 40% energy
15
Conclusion
Travelodge has reasonable standard of support
Companies with limited financial resources
16
References
Aladag, O. F., Koseoglu, M. A., King, B., & Mehraliyev, F XXXXXXXXXXStrategy implementation research in hospitality and tourism: Cu
ent status and future potential. International Journal of Hospitality Management, 88, 102556
Brych, V., & Halysh, N XXXXXXXXXXResource Approach to Strategic Management of Tourism Enterprises. Innovative Economy, (1-2), XXXXXXXXXX
De Bernardi, P., Bertello, A., & Shams, S. M XXXXXXXXXXLogics hindering digital transformation in cultural heritage strategic management: An exploratory case study. Tourism Analysis, 24(3), XXXXXXXXXX
Dunets, A. N., Vakhrushev, I. B., Sukhova, M. G., Sokolov, M. S., Utkina, K. M., & Shichiyakh, R. A XXXXXXXXXXSelection of strategic priorities for sustainable development of tourism in a mountain region: concentration of tourist infrastructure or nature-oriented tourism. Entrepreneurship and Sustainability Issues, 7(2), 1217
Fuertes, G., Alfaro, M., Vargas, M., Gutie
ez, S., Ternero, R., & Sabattin, J XXXXXXXXXXConceptual framework for the strategic management: a literature review—descriptive. Journal of Engineering, 2020
Ilic, B., & Stefanovic, V XXXXXXXXXXPlanning as an element of strategic management in tourism. Business trends, 6(2), 11-18
Kaikara, O XXXXXXXXXXTourism development strategy. International Journal Papier Public Review, 1(1), 20-25
Khalifa, G. S XXXXXXXXXXFactors affecting tourism organization competitiveness: Implications for the Egyptian tourism industry. African Journal of Hospitality, Tourism and Leisure, 9(3), XXXXXXXXXX
Kuzmenko, A., Kuznetsova, O., Kuleeva, I., & Plotnikova, I XXXXXXXXXXThe Importance of Inter-Te
itorial Tourism Cooperation in the World and the Role of This Phenomenon in the Strategic Management of Tourism in the Russian Federation. In International Scientific Conference" Far East Con"(ISCFEC 2018), XXXXXXXXXX
Moutinho, L., & Vargas-Sanchez, A. (Eds XXXXXXXXXX) Strategic management in tourism, Cabi tourism texts US: Cabi
Samadi Tari, Z., Nouri, J., & Arjmandi, R XXXXXXXXXXStrategic Management of Sustainable Development of Tourism in the Coastal Areas by Using SWOT Model and QSPM Matrix (Case Study: Mazandaran Province). Journal of Environmental Science and Technology, 22(1), XXXXXXXXXX
Travelodge, XXXXXXXXXXTravelodge Hotel Sydney Retrieved from https:
www.travelodge.com.au
ook-accommodation/sydney/hotel-sydney
Vargas-Sánchez, A., & Moutinho, L XXXXXXXXXXNew strategic developments in tourism. Strategic Management in Tourism, XXXXXXXXXX
Title page

Name:
Student ID:
Unit name: Strategic Management in Tourism and Hospitality
Unit Code: MGM 3107
Lecturer name: Jukhruf Junaid / Arvinder Kaur
Campus: Sydney/Melbourne
Name of Organization and Industry:
Word Limit: XXXXXXXXXX
Wordcount:
Submission Date: 7
th
Oct XXXXXXXXXX:59

Title page
Name:
Student ID:
Unit name: Strategic Management in Tourism and Hospitality
Unit Code: MGM 3107
Lecturer name: Jukhruf Junaid/ Arvinder Kau
Campus: Sydney/Melbourne
Name of Organization and Industry:
Word Limit: XXXXXXXXXX
Wordcount:
Submission Date: 7th Oct XXXXXXXXXX:59
Table of Contents
    Topic
    Subtopic
    Page numbe
    1. Introduction to Strategic Issues
    1.1 Introduce organisation and industry
1.2 SWOT analysis from Assessment 2 in
ief
1.3 Issue # 1
1.4 Issue #2
    
    2. Strategy Development (using any theoretical framework)
    2.1 2 Strategies initiated to contribute to Brand Image/Profit/ Productivity of the organisation for Issue 1
2.2 2 Strategies initiated to contribute to Brand Image/Profit/ Productivity/ Covid response of the organisation for Issue 2
    
    3. Stakeholder Analysis
    3.1 Issue 1 Stakeholder analysis (mostly Primary stakeholders)
a. Strategy 1 Stakeholders
. Strategy 2 Stakeholders
3.2 Issue 2 Stakeholder analysis (mostly Primary stakeholders)
a. Strategy 3 Stakeholders
. Strategy 4 Stakeholders
    
    4. Future Direction
    4.1 Issue 1 Recommendations to implement Strategy option 1 & 2 (Action Plan 1 & 2)
4.2 Issue 2 Recommendations to implement Strategy option 3 & 4 (Action Plan 3 &4)
    
    5. Conclusion
    Personal reflection on task or relevant areas
    
    6. References: APA style
    
    
    7. Checklist
    Acknowledgement table
    
    8. Appendix
    Summary tables
    
1. Strategic issues for Organization
Introduce the strategic issues faced by your organisation from assessment 2
Summary table
    Strategic Weakness
5 weaknesses
    Strategic Issues
    Weakness 1
Weakness 2
Weakness 3
Weakness 3
Weakness 4
Weakness 5
    Issue # 1
    
    Issue # 2
Source: Assessment 2, Autho
2. Strategy Development/Thinking
Develop strategies to effectively resolve the issues at hand using any theoretical framework
Critically discuss your chosen strategy:
· What alternates you might have had to resolve this issue (using any other theoretical framework)
· Why you chose this resolution (Effective/ efficient
esponsive/ futuristic)
· How does this strategy contribute to your organisation’s Brand image/ Profit/ Productivity/ Covid response
Summary Table
    Selected Strategic issue
    Chosen Resolution
    Issue # 1
    Strategy 1: (which theory used, why)
Strategy 2: (which theory used, why)
    Issue # 2
    Strategy 3: (which theory used, why)
Strategy 4: (which theory used, why)
Source: Autho
3. Stakeholder Analysis
Stakeholder analysis of strategy 1(Primary Stakeholders relevant to respective strategy)
Stakeholder analysis of strategy 2(Primary Stakeholders relevant to respective strategy)
Stakeholder analysis of strategy 3(Primary Stakeholders relevant to respective strategy)
Stakeholder analysis of strategy 4(Primary Stakeholders relevant to respective strategy)
Summary table
    Selected Strategic Issues
    Chosen Strategic resolution
    Relevant Primary stakeholde
    Issue #1
    Strategy 1
Strategy 2
    
    Issue #2
    Strategy 3
Strategy 4
    
Source: Autho
4. Future Direction
Develop action plans to implement respective strategies using theory/ practice/ problem solving effectively
Action Plan to implement Strategy 1
Action Plan to implement Strategy 2
Action Plan to implement Strategy 3
Action Plan to implement Strategy 4
Summary table
    Chosen Strategy
    Action Plan
    Who acts
    Details
(Time/ resources/ other variables)
    Strategy 1
    Example
· Plan
· Support
· HR
· Monito
    Example
· Chef
· Sous Chef
· Waitstaff
· Superviso
    Example
· Procurement
· Production cycle
· Operation time
    Strategy 2
    
    
    
    Strategy 3
    
    
    
    Strategy 4
    
    
    
Source: Autho
5. Conclusion:
Your reflection of the direction of this organisation, the industry, Stakeholder management, strategy formation, entry/exit into this industry or any other aspect of interest to you. (One Para)
6. References: APA style
https:
libguides.li
ary.usyd.edu.au/ld.php?content_id= XXXXXXXXXX 
7. Checklist Acknowledged
    PLEASE RESPOND THROUGH YES/NO
    OVERCOME - COMMON MISTAKES
    YES
    NO
    File Name - Your full name at the beginning
    
    
    APA Style - Special attention to the second line
    
    
    Check the similarity report before change DRAFT to MAIN submission – must be less than 25%
    
    
    Table of Contents
    
    
    Keep of University Logo 
    
    
    Cover page holds incomplete information - word limit
    
    
    Reflective analysis and research are not same. Reflective analysis reflects your personal understanding over the topic
    
    
    Supporting material – At least 8 Scholarly articles and many websites 
    
    
    Font Size - 12 
    
    
    Font Style - Cali
i
    
    
    Single Spacing and Justified all sites
    
    
    Every Topic is subdivided with a page
eak
    
    
    No Executive Summary for this assessment
    
    
    Remove - REMOVE THE TOPIC INSTRUCTIONS AND SUMMARY TABLES BEFORE SUBMISSION - showing Instruction
    
    
Appendix
Summary table1
Summary table 2
Summary table 3
Summary table 4
Answered 4 days After Jun 01, 2022

Solution

Shubham answered on Jun 05 2022
100 Votes
Running Head: HOSPITALITY MANAGEMENT                        1
HOSPITALITY MANAGEMENT                                2
HOSPITALITY MANAGEMENT
Table of Contents
1.    Introduction    3
2.    Strategy Development (using any theoretical framework)    5
3. Future Direction    8
4.    Conclusion    9
References    10
1. Introduction
1.1 Introduce organization and industry
Travelodge Hotel Sydney is located in the heart of the city. The property is in strategic location and is in within walkable distance from most of the popular highlights of the city like The Capitol Theatre, Hyde Park, The Queen Victoria building and China. The hospitality industry is the backbone of tourism in the country as it provides hospitality to tourists, businesses and communities. In 2018 it was estimated the hospitality industry in Australia generated revenue was 8.25 billion AUD (Statista, 2022) and $95 billion was generated by tourism industry. It is one of the highest growth sectors providing employment in the country.
1.2 SWOT analysis from Assessment 2 in
ief
Travelodge provides low or affordable prices to the customers for deals which helps it to boost sales. The portfolio of services is quite limited and impacts the experience of the customers. The trend of giving more than value is not in culture of the company and hence its services looking plain. Being an eco-friendly organization is has huge potential to tap on sustainable operations. It can attract customers for the green property and by reinforcing its reputation of being sustainable it can generate profits. The trust issues with the company has impacted the business and strong rivalry in the market posing serious concerns to it.
1.3 Issue # 1
Trust issues in business operations:
There has been trust issues observed by Travelodge among customers since last few years. According to Aguilar, Zang and Fushimi (2022) the trust that is build with customers and they have in a
and that is the key differentiator that represents the deciding moment a movement provider. Late emba
assments with high profile organizations, for example, Qantas Airways, feature the unfavourable impact an absence of trust can have on a
and. More subtle, notwithstanding, are the
ands that cause more noteworthy purchaser faithfulness, less value responsiveness and more certain ve
al. The trust in
and is a higher priority than at any other time as the commercial center keeps on growing worldwide and straightforwardness is on the ascent. Where when you were just contending in a neighbourhood market, progressively you are rivaling many
ands overall and clients rank all your experiences. At last, the
ands that completion at the highest point of the GBTI rankings all have responsiveness, significance, and credibility in like manner.
1.4 Issue #2
Service portfolio
Mechanizing managerial undertakings, a PMS makes the registration cycle a
eeze by making it simple to look into reservations, giving you relevant visitor and reservation data initially, and incorporating with your installment door and key-card framework. Visitor demands quite often include more than one division; the visitor informs the front work area of their solicitation and from that point the front work area requirements to advise the fitting division, like housekeeping or support or the kitchen. Then the front work area requirements to follow up to ensure the solicitation has been satisfied (Canhoto and Wei, 2021). Naturally dividing information among divisions, a PMS assists staff with keeping steady over all client demands. Alerts and updates can be connected to reservations and upkeep and housekeeping records. Portable open frameworks permit you to get to your PMS information from a cell phone anyplace on (or off) the property, working with quicker demand goal without getting back to the front work area to turn upward or enter data.
2. Strategy Development (using any theoretical framework)
2.1 2 Strategies initiated to contribute to Brand Image/Profit/ Productivity of the organisation for Issue 1
Online presence: The proceeded with development of the Internet influences the job of
and and the manner in which lodging organizations deal with their image picture is evolving. To stay serious...
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