INSTRUCTIONS PLEASE READ THIS BEFORE STARTING ON THIS ASSIGNMENT!!! (TOP ASSIGNMENT EXPERT) 1. You must read & utilize the Virgin Mobile Case Study ONLY. No outside references/sources allowed! 2....

INSTRUCTIONS
PLEASE READ THIS BEFORE STARTING ON THIS ASSIGNMENT!!! (TOP ASSIGNMENT EXPERT)
1. You must read & utilize the Virgin Mobile Case Study ONLY. No outside references/sources allowed!
2. American-English spelling, 1 page, simply answer each question. (Professor’s submission guidelines at the bottom of this document)
3. This assignment consists of answering a total of 6 questions that are
oken into both Qualitative & Quantitative sections. Questions that need to be answered will be highlighted in YELLOW.
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Background
The Virgin Brand is launching a mobile phone service in the United States. Before entering the new market, they must make key decisions that align with their strategy.
Imagine you're part of the team advising Dan Schulman on the launch of the Virgin-
anded service in the US.
 
Targeting the Youth Consumers
We will use qualitative information and quantitative data to determine the attractiveness of the Youth Consumer segment:
QUALITATIVE
1. Does Virgin Mobile company’s strength, asset, and competitive advantage align with the Youth Consumer segment?
    
NOTE: Case infers a couple strengths of Virgin Mobile, specifically their
and equity. What does that
and stand for? (Use only information from the case, what do they say about the Virgin
and?)
2. What does their strength offer to this segment?
    
NOTE: How does the
and appeal to the youth consumer segment?
*Hint: Virgin's competitive advantage is their
and equity.
QUANTITATIVE (Use this website for numbers)
1. How many 15-to-29-year-olds are there? (Include males and females.)
    
NOTE: A number is all I’m looking for.
2. How many in this segment already have phone service? (Use Exhibit 2 in the case.)
    
NOTE: Using the answer from 1 and the exhibit 2, calculate the total number of 15-29 YOs w/ service. (This will be a multiple-step calculation.)
3. What's the market penetration? (Penetration rate = # with service / total population)
    
NOTE: Take the answer from 2 and divide by number from 1 to get a percentage.
4. Compare the target segments penetration with the industry's - is there room to grow?
    
NOTE: Compare the percentages from number 3 and the industry’s (from the case). And give me a yes or no answer w/ a one-sentence reasoning.
*Use this website for the population of the United States in 2002.
 
Submission Guidelines
This assignment will flex your critical thinking, synthesize your answer based on data from the case. My expectations for the assignment are as follows:
· Only use data from the case and no outside information or opinions.
· Each response should be a short answer - one sentence or bullet list.
· Submission should be no longer than one page.
· Name and course number in the upper-right-hand corner of the page.
· 12 pt font and 1" margins.
· Submit in PDF format.