please find the attachment below

Task Length  XXXXXXXXXXwords
Task Description
In this task student is required to analyse the megatrends from the CSIRO tourism futures report and write a report that identifies the underlying drivers and trends that are influencing this tourism megatrend.
You are expected to read widely (including futures literature). Your report should be of 3000 words (excluding references and appendices) and may include a limited number of tables and figures.
NOTE: Your recommendations should be tailored to a destination and at
oad industry level, not at an individual firm level.
Criteria used to grade this task:
Integrate theory and research to critically analyse the megatrends in the tourism and hospitality industry
Investigate and analyse the key drivers and trends that are influencing (or will influence) the future development of the megatrend chosen
Examine the specific opportunities and challenges the mega trends may have on tourism-related industries
Formulate and justify key recommendations related to the marketing and management of tourism related industries to ensure Australia will be successful and competitive in the future
Explain the political, socio-cultural and economic factors that influence the emerging global tourism markets
Describe the relationships between tourism and the content areas under study (e.g. commodity culture, visual culture, media culture, etc.).
Demonstrate research, deduction and problem solving skills to predict the future direction of tourism and hospitality.
Estimated Student Workload: 14-16 hours
See Separate Marking Ru
ic for the detailed marking allocation
THT3112 Global Tourism and Hospitality Futures
Tourism/Hospitality Futures Scenario report & Reflective Report
Template
Title page (Report title and your details)
Executive Summary (On one page per se XXXXXXXXXXwords
Introduction XXXXXXXXXXwords
· An overview of the six mega-trends
Body XXXXXXXXXXwords
· Critically analyse the mega-trends in tourism and hospitality industry based on research and theory.
· Examine the specific opportunities and challenges the mega trends may have on tourism-related industries.
· Explain the political, socio-cultural, and economic factors that influence the emerging global tourism markets.
· Identify the key drivers and trends that are influencing/will influence the mega-trends.
Conclusion/s XXXXXXXXXXwords
Recommendations XXXXXXXXXXwords
Formulate and justify key recommendations related to the marketing and management of tourism related industries to ensure Australia will be successful and competitive in the future.
References List (APA System)
 
Assessment Task No 3 (Tourism/Hospitality Futures Scenario report) Marking Ru
ic
    STUDENT NAME:
    STUDENT NUMBER:
    Criteria
    High Distinction 80% - 100%
    Distinction (70% - 79%)
    Credit (60% - 69%)
    Pass (50% - 59%)
    Fail (0% - 49%)
    Score
    Weight
(Marks)
    Task Compliance: Answered task Question
    Report provides a concise and very clear summary of the main drivers and trends that influence the mega trend. Comprehensively identify all the key opportunities and threats from the mega trend. The opportunities and threats are all relevant for destination or industry sectors.
    Report provides a concise yet clear summary of the main drivers and trends that influence the mega trend. Report identifies most of the key opportunities and threats from the mega trend. The opportunities and threats are mostly related to the destination or industry sectors.
    Report provides a concise and mostly clear summary of the main drivers and trends that influence the mega trend. Report identifies most of the key opportunities and threats from the mega trend. The opportunities and threats are generally relevant for the destination only and/or industry sectors.
    Report provides a summary of the main drivers and trends that influence the mega trend, although some parts are slightly off topic. Report identifies most of the key opportunities and threats from the mega trend, but some vital ones are missing. The opportunities and threats are not as relevant for the destination or industry sectors.
    Summary of the report main drivers are not clear or concise and/or not appropriate to the task. Opportunities and threats are limited, unjustified and not related to the mega trends. Theory or concepts have not been incorporated in a meaningful way in your discussion from the futures literature.
    
    12
    Research,
data
acquisition
and
eferencing
    Evidence of detailed, structured and independent research. Demonstrated use of a wide variety of applicable scholarly information resources/data  
Referencing used throughout is consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and using a reference list.
    Evidence of
oad, structured and independent research. Demonstrated use of applicable scholarly information resources/data.
Referencing throughout is generally consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and within a reference list.
    Evidence of solid research skills but with more limited use of applicable scholarly information resources/data.
Referencing is in parts inconsistent and or demonstrates a limited ability to reference a range of both primary and secondary sources both in-text and within a reference list.
    Research conducted demonstrates an attempt to collect and use applicable scholarly information resources/data but from a limited range of sources.
Frequent use of the words and/or ideas of others from primary and secondary sources that are inconsistently and/or inaccurately referenced
Limited acknowledgement of sources as in-text or within a reference list.
    Limited research skills demonstrated. Poorly selected and used information resources/data (non-scholarly) data.
Failure to acknowledge sources either as in-text or within a reference list.
    
    8
    Application
of data
frameworks
theories
    You have impact fully incorporated Global Tourism and Hospitality Futures theories and concepts in your discussions.
    You have incorporated relevant Global Tourism and Hospitality Futures theories and concepts in your discussions.
    You have incorporated appropriate Global Tourism and Hospitality Futures theories and concepts in your discussions.
    You have incorporated some Global Tourism and Hospitality Futures theories and concepts in your discussions, but better integration is needed.
    Global Tourism and Hospitality Futures theories and concepts have not been incorporated in a meaningful way in your discussions.
    
    12
    Topic
Development
    The Tourism Mega Trend Drivers and Implications Report demonstrate a very clear understanding of your mega trend in a professional and structured manner.
    The Tourism Mega Trend Drivers and Implications Report demonstrate a clear understanding of your mega trend in a consistent manner.
    The Tourism Mega Trend Drivers and Implications Report demonstrate a reasonably good understanding of your mega trends, although some gaps and not fully consistent with requirements.
    The Tourism Mega Trend Drivers and Implications Report demonstrate an understanding of your mega trends, although some gaps are evident and
fails to specifically address the key aspects of the task requirements and components of the questions
    The Tourism Mega Trend Drivers and Implications Report demonstrate an understanding of your mega trend, and many gaps in understanding are evident and fails to address the key aspects of the task requirement/questions, is largely off-topic and/or not relevant to the task requirements/questions.
    
    4
    Expression,
Structure
    Demonstrates a high quality level of academic writing, pre-submission editing and proof-reading and minimal grammatical/expression e
ors.
Professional presentation including the use of headings, spelling, punctuation e
or-free.
    Demonstrates a solid level of academic writing with occasional editing, proof-reading and grammatical/expression e
ors
Well-presented including the use of headings, spelling, punctuation e
or-free.
    Level of academic writing consistent but with editing, proof-reading and grammatical/expression e
ors.
Some e
ors in formatting, spelling, punctuation.
Additional editing and proof- reading required.
    Level of academic writing in-consistent with multiple editing, proof-reading and grammatical/expression e
ors.
E
ors in formatting, spelling, punctuation.
Additional detailed editing and proof- reading required.
    Poor level of academic writing with multiple editing, proof-reading and grammatical/expression e
ors throughout.
Multiple e
ors in formatting, spelling, punctuation.
Significant detailed editing and proof- reading required.
    
    4
    
    
    
    
    Late penalty
    Marks awarded
    
    40
    COMMENTS:
 
 

Csiro futures
www.csiro.au
Ou
future
world
Global megatrends that will
change the way we live
The 2012 revision
stefan hajkowicz, hannah Cook, anna Littleboy
Citation
Hajkowicz SA, Cook H, Littleboy
A XXXXXXXXXXOur Future World:
Global megatrends that will
change the way we live. The 2012
Revision. CSIRO, Australia.
speCiaL Devotion
The authors devote this research
in particular to the many
people facing vision loss and
degenerative illness. Your future
world is so challenging. But your
mega courage is an inspiration
to everyone. May you teach us
about what matters in this life.
CopyriGht
© 2012 CSIRO To the extent
permitted by law, all rights are
eserved and no part of this
publication covered by copyright
may be reproduced or copied in any
form or by any means except with
the written permission of CSIRO.
important DisCLaime
CSIRO advises that the information
contained in this publication
comprises general statements
ased on scientific research. The
eader is advised and needs to be
aware that such information may
e incomplete or unable to be used
in any specific situation. No reliance
or actions should therefore be
made on that information without
seeking prior expert professional,
scientific and technical advice.
To the extent permitted by law,
CSIRO (including its employees and
consultants) excludes all liability to
any person for any consequences,
including but not limited to all
losses, damages, costs, expenses
and any other compensation,
arising directly or indirectly from
using this publication (in part or
in whole) and any information
or material contained in it.
aCknowLeDGements
The authors would like to express
their sincere gratitude to the
hundreds of people who have
commented on the original 2009
megatrends at conferences,
professional seminars, board room
iefings and community meetings.
Your questions and insights have
helped us build a better product.
We express gratitude to staff
from GPT and the Australian
Sports Commission. Both are
ecent clients of CSIRO futures
and have greatly helped with the
thinking behind this report.
Lastly we would like to thank
the countless CSIRO people who
helped with quality reviews,
ackground research, logistics and
intellectual guidance including
the development group, the
communications team, the
education group, the CSIRO board
and executives, flagship directors,
divisional chiefs, science leaders,
esearch scientists, creative
support services, the designers and
support staff in a variety of roles.
2
4
5
8
11
14
17
20
24
27
Global megatrends – the 2012 revision
Background
More from less
Going, going .... gone?
The silk highway
Forever young
Virtually here
Great expectations
Our methods – foresight and strategy
References
contents
1
Global megatrends
The na
ative of the future presented
in this report is constructed from six
interlinked megatrends. A megatrend
is a significant shift in environmental,
economic and social conditions
that will play out over the coming
decades. The indicative time frame
for the analysis is 20 years. The
megatrends are shown below using
an interlinked venn diagram.
1