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Good morning Class, Please find below the task parameters for your individual case study report, which will be due by 5 pm on 7 June. The title of the assignment, "Volkswagen AG: Yesterday, Today and...

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Good morning Class,
Please find below the task parameters for your individual case study report, which will be due by 5 pm on 7 June.
The title of the assignment, "Volkswagen AG: Yesterday, Today and Tomo
ow” allows substantial room for individual interpretation – even though the assignment is quite confined in terms of focus (below) and the requirement of evidence-based writing.
The assignment essentially requires you to: 
· Thoroughly research and analyse the VW leadership, which cannot be accomplished without a good understanding of the VW organisation. It requires a 'thinking contribution'.
· Please note that AT NO STAGE should you refer to or relate the leadership in the case organisation to known leadership theory i.e. no mention  whatsoever should be made of leadership concepts such as transformational leadership,  servant leadership, etc.  
· Recognise that the quality of your analysis will largely part depend on the quality of your data, which in turn depends on the quality of your research. 
The report should focus on providing…
1. A 
ief introduction. (± 2.5%)
2. An overview (in
ief)  of the company,  the nature and scope of its operations, its achievements and its global position and stature (± 15%)
3. A comprehensive and critical analyse VW’s leadership, paying attention to (± 60%)
· The evolution and nature of VW’s leadership (i.e. past, cu
ent, and the reasons for this)
· The interdependence of leadership, corporate culture and organisational change. 
· VW’s leadership styles and practices across the globe (across subsidiaries and national cultures)
· Strengths and limitations of VW’s leadership 
· A cost-benefit analysis of leader effectiveness, 
· A view on the enduring consequences and ‘contribution' of VW’s leadership.  
4. A concise ‘diagnostic' statement on VW’s leadership (± 5%)
5. Recommendations to sustainably co
ect, improve or optimise VW’s leadership (± 15%)
6. A
ief conclusion (± 2.5%)
 Performance parameters:
· This is an individual report submitted via Turnitin only
· Clearly structured and formatted 
· 3000 words +/ –10% excluding  title, table of contents, abstract, reference list, appendices 
· A minimum of 15 quality, scholarly sources
· The use of a range of quality sources generally (e.g. credible and verifiable media reports, industry reports, investigative reports, credible case studies).
· Creativity as you are able to marshal it.
Questions in class and by mail.
Enjoy.
Chris

A3: Final Business Report 40%
Levels of Achievement
Criteria
Below
Expectations
(Fail)
0-49
Meets Expectations
(Pass)
50-59
Meets
Expectations
(Credit)
60-69
Exceeds Expectations
(Distinction)
70-79
Exceeds Expectations
(High Distinction)
80-100
Context and
Purpose
(WC)
•Inadequate
consideration of
context, audience
and purpose with
no clear focus on
the assigned
task(s).
•Demonstrates some
consideration of
context, audience and
purpose and attempts
to focus on the
assigned task(s).
•Demonstrates
easonable
consideration of
context, audience
and purpose with a
clear focus on the
assigned task(s.
•Demonstrates a good
understanding of
context, audience and
purpose which fully
aligns with the assigned
task(s).
•Demonstrates a detailed
and thorough
understanding of context,
audience and purpose that
is responsive to the
assigned task(s).
Content
Development
(WC)
•Did not use
adequate
appropriate and
elevant content to
develop and
explore ideas
within the context
of the discipline.
•Uses some
appropriate and
elevant content to
develop ideas within
the context of the
discipline.
•Uses appropriate
and relevant content
to develop and
explore ideas within
the context of the
discipline.
•Uses appropriate and
elevant content to fully
explore ideas within the
context of the discipline.
•Uses appropriate,
elevant, and compelling
content to illustrate
persuasive mastery of the
subject.
Genre and
Disciplinary
Conventions
(WC)
•Inconsistent use
of important
conventions
particular to a
specific discipline
and/or writing
task(s) including
organisation,
content,
presentation, and
stylistic choices.
•Demonstrates some
use of relevant and
important conventions
particular to a specific
discipline and/o
writing task(s)
including adequate
organisation, content,
presentation, and
stylistic choices.
•Demonstrates
consistent use of
important
conventions
particular to a
specific discipline
and/or writing
task(s) including
organisation,
content,
presentation, and
stylistic choices.
•Demonstrates
consistent use of
elevant and important
conventions particular to
a specific discipline
and/or writing task(s)
including highly
competent organisation,
content, presentation,
and stylistic choices.
•Demonstrates detailed
attention to and successful
execution of, a wide range
of conventions particular to
a specific discipline and/o
writing task(s) including
organization, content,
presentation, formatting,
and stylistic choices.
Name
Description
Ru
ic Detail
Levels of Achievement
Criteria
Below
Expectations
(Fail)
0-49
Meets Expectations
(Pass)
50-59
Meets
Expectations
(Credit)
60-69
Exceeds Expectations
(Distinction)
70-79
Exceeds Expectations
(High Distinction)
80-100
Sources and
Evidence
(WC)
•Inconsistent use
of credible,
elevant sources
and/or data to
support ideas that
are situated within
the discipline and
genre of the
writing.
•Demonstrates some
use of credible,
elevant sources
and/or data to support
ideas that are situated
within the discipline
and genre of the
writing.
•Demonstrates
consistent use of
credible, relevant
sources and/or data
to support ideas that
are situated within
the discipline and
genre of the writing.
•Demonstrates
consistent use of a
ange of credible,
elevant sources and/o
data to support key
ideas that are pertinent
to the discipline and
genre of the writing.
•Demonstrates skilful use
of high-quality, credible,
elevant sources and/o
data to develop in depth
ideas that are appropriate
for the discipline and genre
of the writing.
Control of
Syntax and
Mechanics
(WC)
•Did not use
language that
conveys meaning
to readers with
sufficient clarity
and includes
some e
ors.
•Uses language
sufficiently well to
convey basic meaning
although e
ors reduce
effectiveness of
communication.
•Uses language that
generally conveys
meaning to readers
with clarity and
writing is virtually
e
or free.
•Uses language that
effectively conveys
meaning to readers with
clarity. Any e
ors which
occur do not reduce
effectiveness of
communication.
•Uses language that
skilfully communicates
meaning to readers with
clarity and fluency, and is
e
or-free
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Answered Same Day May 29, 2020

Solution

Soumi answered on Jun 06 2020
122 Votes
11
Volkswagen AG: Yesterday, Today and Tomo
ow
Name: _____________________________
Teacher’s Name: _____________________________
Course Title and Block: _____________________________
Date: _____________________________
Abstract
The assignment deals with the leadership of Volkswagen in the past and at present. Details about the company have been provided in the initial art of the assignment followed by an in-depth analysis of the leadership style of the company. The evaluation of the leadership has been discussed along with the strengths and weaknesses of the same. The leadership of Volkswagen is one of the best across the globe. Values like helpfulness and equality form the base of the organisation. Due focus is laid on innovation across the globe. The organisation follows a democratic or collaborative leadership style across the globe.
The ideas of the employees are given due importance by the leadership and such action have led to the enormous growth of the organisation in the recent past. In the recent times, the company has been involved in issues that have maligned the image of the organisation. The experience of such leaders can be taken into account. The policies of the competitor can also be read and understood to identify ideas, which can reshape the culture of the organisation along with restoring back the values that existed in the past.
Table of Contents
1. Introduction    3
2. Company profile    3
Overview of the company    3
Nature and scope of operations    3
Achievements    4
Global position and stature    4
3. Comprehensive and critical analyse VW’s leadership    5
Evolution and nature of VW’s leadership    5
Interdependence of leadership, corporate culture and organisational change    6
Company’s leadership styles and practices across the globe    7
Strengths of the leadership of Volkswagen are as follows:    8
Limitations of leadership style of Volkswagen are as follows:    9
Cost-benefit analysis of leader effectiveness    9
Consequences and contribution of Volkswagen’s leadership    10
4. Diagnostic Statement    11
5. Recommendations    11
6. Conclusion    11
Reference List    13
1. Introduction
    Volkswagen (VW) is a leading
and of automobile production that is focused fully on customer satisfaction and they believe their employee commitment. This German automobile company is waiting to be the leader among the car manufacturing company by following a ‘TOGETHER-Strategy 2025’. Thus, they will be able to share a high market with a low price involvement. Their focus is not to chase the best volume in world. Their employees agree with the obligations of the company to achieve the objective and better result. The team strategy is the main power of their dream of exceeding the customer expectation as well as generating the maximum benefit. The management can gain some insights of the manner in which the image was developed.
2. Company profile
Overview of the company
Volkswagen is an automobile manufacturer company situated in German, which was founded by the government of German in the year 1937 as a mass-produced car. It was available at a wide price range, which starts from a low price. This was operated by the German Labour Front and the design was done by Ferdinand Porsche. During the World War 2 this company started to generate military equipment and vehicles. Hence, this company was a target for the Allied bombers. At the end, the factory of the company started to ruin. However, very soon the production expanded and day-by-day they were gaining their success as a competitor of small car to modern designed car production. The Golf received the instant success in sales and became the bestselling model (Ba
ett et al. 2015). In mid of 2015, the company awarded the distinction for the world’s largest car producing company.
Nature and scope of operations
The group of Volkswagen is in the stable position as per the latest research. They have achieved many strategic victory and financial success, which has set well for the further success. Though there are few points, which can be taken for their more improvement those are like introducing the affordable segments in the vehicle for any kind of financial structure. Thus, they will be able to share a high market with a low price involvement. As per the report of Moravcsik (2017), the
and Audi is increasingly driving to the high point technology in comparison to other
and among the group. A spill over effect can be a benefit in the market of Audi while other high
and like Porsche offer many valuable things to others like Lamborghini.
Achievements
The Volkswagen team achieved a number of awards and their success is found in volume growth, increase in market revenue, vehicles segmentation, profitability, modernisation of vehicle and the most important mater that is customer satisfaction. In recent year, the volume of their production increased as more than three percent in comparison to last ten years. In the year 1980, Volkswagen competed in Paris-Dakar as the development of Audi and it placed 1st, 2nd, 4th and 9th in overall. In 2006, the powerful Race-Touareg was released and it ranked 2nd in competition. In 2012, they have started a plant in Pune, which has achieved a reduction of 6.4% CO2 (Volkswagen AG 2018).
Global position and stature
There is more than 38 percent increase in their global market and they have spread their product over the world. The VW has claimed as the biggest manufacturer company in the world though it suffered for the diesel emission scandal. It has also been reported that the sale in Europe and US is not satisfactory though the sale of Audi in China is quite powerful. It is basically the production of best ever car which will meet the best experience for customer. According to Holland et al. (2016), the company sold 10.8 million cars and they have generated around 231 billion euros as per the revenue.
3. Comprehensive and critical analyse VW’s leadership
Evolution and nature of VW’s leadership
The Volkswagen group has faced a lot of difficulties and a heavy competitive industry; still it has been proved as the strong company where it has been levelled up with a variety of product in such a competitive market. This automobile company is spreading their business throughout the world with respect to other reputed company such as Toyota. There was huge pressure of suppliers and customers that demanded a wide variety of product that is fuel efficient with advanced technology. According to Klinkig et al. (2016), the scandals on this automobile company is also rising over many years as it changed around 11 million diesel vehicles in the world and it is a kind of cheating to the emission test of government.
It was stated that the motive of the Volkswagen focused on the increase of the economy of fuel and before the promotion the company made a big advertisement as a TDI vehicle as an environment friendly production. Though it...
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