  ...








 
 
 




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













































 
 


 

 

 







     















         



  
   
















Analyze the Situation
Gather Information
Choose Medium and Channel
Organize the Information
Adapt to Your Audience
Compose the Message
Revise the Message
Produce the Message
Proofread the Message
Distribute the Message
Plan Write Complete1 2 3
 






  
           






      

         



     


     



     

         
         









 






   


































     



            
   

      

  

            
             


 











 












  




 


   

















 
 

 

 

 

 

 
 



“Great news! We’re
starting an employee
wellness program that will
eward you with lower insurance
cost for meeting various
healthy living goals.”
 



     
 





           
            
 
 









 

   













    



     

           
 

            




      
              






























  
        



      

 

        





              



       



 
 







  
     















            
          






















     






           
        




          

           
    
           

  
  
            
       













       
        


        







      


        
       
          



       
 



   
        







       



  





        


     
            




             



       
         

















           

           
           































     

  
  
 

 

 
 
 

 
  

 
 
 
 

  
 

 
 
 
 


 
 
 

 

 

 
 

 


 
 

 

 

 


 
 

 

 

 

  
 
 

 

 
 

 
 

 

 

 
 



           











 
 



          




         




  


 










 




     

       





         
           
         

            
           
         




          

           

   








       










         
      

           

            


       







  









   
           
       
 



        
 


         
   

 
        









          












  
      



































































     

    






           

    










  






             









           

























   
 


 


 






 

 

  


