PDH301_Assessment 1 Brief 2018
PDH301 Assessment 1 Brief_2018 Page 1 of 5
ASSESSMENT BRIEF
Subject Code and Title PDH301 Planning and Designing Hospitality Venues
Assessment Assessment 1: Feasibility Study Report
Individual/Group Individual
Length 1,500 words (+/- 10%)
Learning Outcomes a) Identify the stages and key issues in the planning
and design process related to hospitality venues
) Evaluate the internal and external factors that affect
an enterprise’s market position
d) Identify and assess the key factors of a feasibility
study for hospitality venues
Submission By 11:55pm AEST/AEDT Sunday of Module 3 (week 6)
Weighting 30%
Total Marks 100 marks
Context:
This assessment is aimed at consolidating knowledge from Modules 1 and 2. It supports
students in developing their skills in research and knowledge of hospitality venue planning.
Students will apply research to validate a cu
ent hospitality venue’s feasibility and
determine planning and design outcomes.
Instructions:
Students are required to visit and collect information on two (2) different types of hospitality
venues, including restaurants, coffee shops, hotels, nightclubs, and shopping centre food courts. You
will then develop a report to assess the feasibility of the two different venue types based on their
physical planning and design aspects.
The report will include:
• A summary review of the venue types selected
• Details of the selected venues, including:
o Business name
o Location
o Target market
o Average customer spend
PDH301 Assessment 1 Brief_2018 Page 2 of 5
o Hours of operation vs. peak periods
o Type of licences required
o Competitive point of difference
o Management / employee skill set requirements
• Visual representation of the venues
• The impact of design planning on the business
It is recommended that you use the following structure:
• Cover page
• Executive Summary highlighting the main findings of the report (not included in word count)
• Table of contents (not included in word count)
• Introduction that covers the background, aim and scope of the report
• Statement supporting the implementation of feasibility studies for hospitality venue
planning
• Venue 1:
o Short introduction to the selected venue, including a summary of its history and a
critique of its position in market
o Body of work – discussion on the venue’s alignment with planning and design
paradigms and their impact on the customer service experience
• Venue 2:
o Short introduction to the selected venue, including a summary of its history and a
critique of its position in market
o Body of work – discussion on the venue’s alignment with planning and design
paradigms and their impact on the customer service experience
• Conclusion, summarising the main findings within the report
• Reference list (containing a minimum of 5 academic and 5 non-academic sources, APA
eferencing style)
• Appendices
Please review the Grading Ru
ics for a detailed
eakdown on how your work will be assessed.
Submission Instructions:
Submit report via the Assessment link in the main navigation menu in PDH301 Planning Designing
Hospitality Venues. The Learning Facilitator will provide feedback via the Grade Centre in the LMS
portal. Feedback can be viewed in My Grades.
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Learning Ru
ic: Assessment 1 – Feasibility study report
Assessment
Attributes
Fail
(Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Grading scheme Fail grade will be awarded
if a student is unable to
demonstrate satisfactory
academic performance in
the subject or has failed to
complete the required
assessment points in
accordance with the
subject’s required
assessment points.
Pass is awarded for work
showing as satisfactory
achievement of all learning
outcomes and an adequate
understanding of theory and
application of skills. APA
academic referencing
system is consistently used
and sources are
appropriately
acknowledged.
Credit is awarded for work
showing a more than
satisfactory achievement of
all learning outcomes and a
more than adequate
understanding of theory and
application of skills. APA
academic referencing system
is consistently used and
sources are appropriately
acknowledged.
Distinction is awarded for
work of superior quality in
achieving all learning
outcomes and a superior
integration of understanding
of theory and application of
skills. Evidence of in-depth
esearch, reading, analysis
and evaluation is
demonstrated. APA
academic referencing
system is consistently used
and sources are
appropriately
acknowledged.
High Distinction is awarded
for work of outstanding
quality in achieving all
learning outcomes together
with outstanding
integration and
understanding of theory
and application of skills.
Evidence of in-depth
esearch, reading, analysis,
and original and creative
thought is demonstrated.
APA academic referencing
system is consistently used
and sources are
appropriately
acknowledged.
Content and
purpose
20%
Does not meet minimum
standard, demonstrating
no awareness of context
and/or purpose of the
assignment.
Lacks a clear focus with
large sections of
unnecessary or i
elevant
information included.
Content is disjointed and is
not aligned to determine
the feasibility of hospitality
venues.
Meets minimum standard,
demonstrating limited
awareness of context
and/or purpose of the
assignment.
Ill-defined focus with some
unnecessary or i
elevant
information included.
Majority of content is
disjointed and is not all
aligned to determine the
feasibility of hospitality
venues.
Progressing beyond minimum
standard, demonstrating
consistent awareness of
context and/or purpose of the
assignment..
Broad focus with occasional
unnecessary or i
elevant
information included. Most
content is clearly aligned to
determine the feasibility of
hospitality venues. Mostly
elevant academic sources
used.
Exceeds minimum standard,
demonstrating an advanced
and integrated understanding
of context and/or purpose of
the assignment.
Clear focus with minimal
unnecessary or i
elevant
information included. All
content is clearly aligned to
determine the feasibility of
hospitality venues. All
academic sources used,
mainly relevant.
Exceeds minimum standard
and exhibits high levels of
application.
Consistently demonstrates a
systematic and critical
understanding of
determining the feasibility
of hospitality venues. All
academic sources used,
showing depth of content
and purpose.
PDH301 Assessment 1 Brief_ XXXXXXXXXXPage 4 of 5
Knowledge and
understanding
50%
Limited understanding of
the discipline of
undertaking a feasibility
analysis. Limited synthesis
and analysis.
Limited application /
ecommendations based
on analysis.
Does not evaluate the
impact of planning and
design on two hospitality
venues.
Confuses logic and
emotion. Information
taken from reliable
sources but without a
coherent analysis or
synthesis.
Knowledge and
understanding of the
discipline of undertaking a
feasibility analysis. Often
confuses assertion of
personal opinion with
information substantiated
y evidence from the
esearch and course
materials.
Analysis and evaluation do
not reflect expert
judgement, intellectual
independence, rigor and
adaptability.
Discusses the impact of
planning and design on the
feasibility of two hospitality
venues.
Shows the ability to
interpret relevant
information and literature.
Thorough knowledge or
understanding of the
discipline of undertaking a
feasibility analysis. Supports
personal opinion and
information substantiated by
evidence from the research
and course materials.
Well-developed analysis and
synthesis with application of
ecommendations linked to
esearch analysis.
Evaluates the impact of
planning and design on the
feasibility of two hospitality
venue types.
Demonstrates the capacity to
explain and apply relevant
concepts.
Identify logical flaws in chosen
venues’ planning and design.
Questions viewpoints of
experts.
Thoroughly developed and
creative analysis and
synthesis with application of
planning and design
paradigms and justified
ecommendations linked to
esearch analysis.
Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the research,
course materials and
extended reading.
Evaluates the impact of
planning and design on the
feasibility of two hospitality
venue types, giving
consideration to operational
practices and the customer
service experience.
Well demonstrated capacity
to explain and apply
elevant concepts.
Viewpoint of experts is/are
subject to questioning.
Analysis and evaluation
eflect growing judgment,
intellectual independence,
igor and adaptability.
Highly sophisticated and
creative analysis, synthesis
of new with existing
knowledge.
Systematically and critically
discriminates between
assertion of personal
opinion and information
substantiated from the
esearch, course materials
and extended reading.
Strong application by way of
planning and design
paradigms, evaluating its
impact on the feasibility of
two hospitality venue types
with a focus on operational
practices and the customer
service experience.
Recommendations are
clearly justified based on
the research analysis.
Applies knowledge to new
situations / other cases.
Identifies gaps in
knowledge. Exhibits
intellectual independence,
igor, good judgement and
adaptability.
Mastery of concepts and
application to new
situations / further learning.
PDH301 Assessment 1 Brief_ XXXXXXXXXXPage 5 of 5
Structure
10%
Discussion points do not
flow smoothly or logically,
with no connection
etween ideas.
Paragraphs not used, or
lacked structure.
Minimal structure evident
however applicable points
are loosely connected.
Limited use of paragraphs.
Good structure with some
applicable points presented in
a logical order.
Paragraph structure used
throughout.
The report includes an
executive summary.
Good structure evident with
most applicable points
presented in a clear and
logical order.
All paragraphs are well
organised.
Executive summary
highlights the main findings
of the report.
Excellent structure evident
with all applicable points
presented in a clear and
logical order.
Paragraphs are well defined
and organised to a high
quality