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Perform a SWOT Analysis and a BCG Matrix Coca-Cola Complete Exercise 6A &...

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Perform a SWOT Analysis and a BCG Matrix Coca-Cola

Complete Exercise 6A & 6C


You will begin by creating a SWOT and a BCG matrix.


  • For the SWOT

    • Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)

    • Then, prepare a SWOT Matrix for the Coca-Cola Company.

  • For the BCG (Learning Exercise 6C)

    • Use the information in the Learning Exercise in your text to prepare a BCG matrix for the Coca-Cola Company locating each division where you believe it represents its position relative to market share and growth.

  • When complete with both exercises (6A & 6C)

    • Write a short narrative (one page or less) of your key conclusions from:

      • (1) your SWOT analysis of the Coca-Cola Company,

      • (2) your BCG work on the Coca-Cola Company. In addition, include your conclusions on the Coca-Cola Company as a result of its position in the BCG and the results of SWOT.

  • Make clear recommendations for the Coca-Cola Company based on integrating the work from the above models.

Answered Same Day Sep 27, 2023


Deblina answered on Sep 28 2023
30 Votes
Table of Contents
SWOT Analysis for Coca-Cola Company    3
SWOT Matrix for Coca-Cola Company    5
BCG Matrix Analysis for Coca-Cola Company    6
Key Conclusions and Recommendations    7
References    8
SWOT Analysis for Coca-Cola Company
· Global Brand Recognition: Coca-Cola is one of the most recognized and valuable
ands globally, which gives it a strong competitive advantage.
· Diverse Product Portfolio: The company offers a wide range of beverage products, including ca
onated drinks, juices, water, sports drinks, and more, catering to various consumer preferences.
· Strong Distribution Network: Coca-Cola's extensive distribution network spans across the globe, enabling it to reach consumers in nearly every corner of the world efficiently.
· Marketing and Advertising: Coca-Cola's iconic marketing campaigns and advertising have established an emotional connection with consumers and significantly influenced consumer perception.
· Financial Resources: The company boasts substantial financial resources, which it can use for investments, acquisitions, and innovation.
· Health Concerns: Increasing health consciousness among consumers has led to a decline in sales of sugary beverages like cola, affecting the company's core product line.
· Dependence on Ca
onated Drinks: Coca-Cola heavily relies on ca
onated beverages, which face stiff competition from healthier alternatives like bottled water and natural juices.
· Negative Environmental Impact: The company has faced criticism for its environmental footprint, especially due to the extensive use of plastic bottles, leading to sustainability concerns (Sulistiani et al., 2020).
· Overseas Political and Economic Risks: Operating globally exposes Coca-Cola to political and economic instability in different markets, which can affect its operations and profitability.
· Declining Growth: The beverage industry is maturing, leading to slower growth rates and intensifying competition.
· Healthy Beverage Market: There is a growing demand for healthier beverage options. Coca-Cola can diversify its product offerings by introducing more low-sugar, low-calorie, and natural drinks.
· Bottled Water and Non-Ca

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