Overview Monitoring competitors' performance and strategies is a key aspect of an external audit....

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Overview Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of...

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Overview

Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.

Challenge

Respond to Exercise 3B, Steps 1-3 from the textbook.

EXERCISE 3B

Develop a Competitive Profile Matrixfor Coca-Cola

Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise

is designed to give you practice in evaluating the competitive position of organizations in a given industry

and assimilating that information in a CPM.

Instructions

Step XXXXXXXXXXTurn back to the Cohesion Case and review the section on competitors (p XXXXXXXXXXAlso view

online resources that compare Coca-Cola with Pepsi. Use the sources listed in Table 3-7

Step XXXXXXXXXXPrepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper.

Step 3

Turn in your CPM

What to submit?

Post your CPM analysis and conclusions in narrative form.

discussion-2-fwze4o13.pdf

Answered 1 days After Sep 06, 2023

Shubham · Accepted Answer

Critical Success Factors (CSFs)
	Weight (W)
	Coca-Cola
	Pepsi
	Dr Pepper
	Brand Recognition and Loyalty
	0.3
	9
	8
	7
	Distribution and Availability
	0.25
	8
	9
	7
	Product Innovation and Variety
	0.2
	7
	8
	6
	Marketing and Advertising
	0.15
	9
	8
	7
	Price Competitiveness
	0.1
	7
	8
	9
	Total
	1
	8.1
	8.1
	7.2
In the analysis, five critical factors were identified and assigned relative importance through weights. Brand Recognition and Loyalty has been given the highest weight because it plays an important role in the beverage industry.

Overview Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of...

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