This assessment requires forming a group of four to five (4-5) students. Group is required to choose a product /service of their own, and develop a community engagement program like Milo.
Group presentation is two-fold. Firstly, a story needs to be constructed using Microsoft Movie Maker or I movie. Group should download this software which is free. This will enable group to construct a digital story. Group should take any form of visual image (for example: you tube, photo etc.). Group can also apply role playing by their own group members. This method substitutes written report. Therefore, there will be no report. Group will only present the digital story in the first session of the presentation.
Secondly, or in session 2, group should use PowerPoint/Prezi to present marketing strategies and ethical practice. Marketing strategies are restricted in segmentation/targeting, communication model, and Integrated Marketing Communication (IMC) plan. Group can select any particular product from a known organization, and then develop the plan accordingly. Further details will be given in class. In addition, group should present a Corporate Social Responsibility (CSR) model to demonstrate the ways ethics will be conducted.
The group will be selected on Week 5. It is expected that each group should be highly engaged from week 5 in order to familiar with constructing digital story. Many sessions in tutorial class will be focused on learning Movie maker/I movie software. In Week 10, each group submits their digital story and presentation slides in an USB. The duration of the presentation is 20 minutes.
Framework: In-Class Presentation 25%