Overview: For this third milestone, you will identify key attributes of a brand in the mature or...

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Overview: For this third milestone, you will identify key attributes of a brand in the mature or declining stage and assess how the marketing mix is currentlybeing used at this stage to ensure consumers remain engaged with the brand.Prompt: This activity will allow you to take a more in-depth look at a brand in the maturity or decline stage. However, please note that the brand may no longer be in maturity or decline, but it should be from a prominent company that allows you discuss key attributes and how the marketing mix was used by the brand while in maturity or decline.First, select a brand from the brand maturity or decline list that you will use for your final project or one of your own choosing. If you are choosing your own brand, please check if it is appropriate by posting any questions to the General Questions discussion and determine whether there are sufficient resources to cover all aspects of the assignment.As you write, consider the following for either Option 1 or Option 2:Option 2: Decline Blackberry  Blockbuster  RadioShack  Nokia Yahoo  What are some key attributes of the brand in the maturity or decline stage? What are the challenges that the brand is facing in this stage? How does the brand use the marketing mix to ensure relevance at the maturity or decline stage? What has the company decided to do with the brand?What are the benefits and risks of these decisions? How is the marketing mix used to engage consumers and enhance perception of the brand at the selected stage? What is the role of internal or external stakeholders at the selected stage?
Please address the following critical elements for either Option 1 or Option 2:I. Describe the attributes of this life cycle stage.II. Identify the 4P’s of the brand.a) Describe how the brand uses the marketing mix elements as a guide. b) Analyze the impact of the marketing mix on overall brand perception. c) Describe the role of internal stakeholders in this brand stage.RubricGuidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Romanfont, and one-inch margins. Reference scholarly or peer-reviewed sources from the required and optional resources in this course or from the Shapiro Library to support your claims. All references must be cited in APA format.

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Bidusha · Accepted Answer

The Maturity Stage: Disney		4
THE MATURITY STAGE: DISNEY 
Table of Contents
Introduction	4
Brand Attributes:	4
Key Attributes	4
Challenges	4
Marketing Mix Elements:	5
Differentiation	5
Benefits	5
Risk	5
Four Ps:	6
Product	6
Price	6
Promotion	6
Place	6
Brand Perception:	7
Interest & Engagement:	7
Benefits	7
Risks	7
Stakeholders:	8
Internal Stakeholder Roles	8
External Stakeholder Roles	8
References	9
Introduction
Walt Disney and his sibling Roy laid out the Disney Brothers Cartoon Studio in Hollywood, California, on October 16, 1923. The studio, which is currently known as the Walt Disney Company, affected the diversion business and is today perhaps of the greatest medium organizations on the planet (History.com Editors, 2020). This technique will go over how the promoting blend is by and by being utilized to keep clients inspired by the brand.
Brand Attributes: 
Key Attributes
Disney focused on a couple of characteristics during this time, including brand plan and brand insight. As well as making unimaginable kid's shows and animation, the enormous amusement and media organization has moved along. The Walt Disney Company offers a thorough, persevering, and charming brand insight through films, animations, stage creations, musicals, huge scope media organizations, intelligent sites and games, toys and other product, and the monstrous development of entertainment meccas and resorts all over the planet (Jean, 2020). Rather than sticking to the traditional business approach of "sell and neglect," they execute a steady extension system.
Challenges
Continuing competition, uneasiness about presenting new labor and products, and worries about how to think up a satisfactory leave system for your association are a portion of the hardships experienced during this period (Boitnott, 2020), especially in the event that there is a decrease in deals and business.
Marketing Mix Elements:
Differentiation
Disney's overall methodology for acquiring an upper hand is item broadening. This strategy involves offering unmistakable things to different market areas. For example, the organization makes its diversion things accessible to nearly everybody on the planet, especially given areas of strength for the on family-accommodating substance. Quality and uniqueness by means of advancement put the organization's items aside from those of adversaries under this overall serious methodology. Groups have been set up by the association's auxiliary Walt Disney Imagineering Research and Development, Inc. to ensure the creativity of the amusement encounters at the amusement stops and resorts the business works (Williams, 2019a).

Overview: For this third milestone, you will identify key attributes of a brand in the mature or declining stage and assess how the marketing mix is currentlybeing used at this stage to ensure...

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