Overview: For this assignment, due in Module Four, you will submit a brief paper in which you first...

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Overview: For this assignment, due in Module Four, you will submit a brief paper in which you first analyze the various stages of the consumer buying process and then develop 8 to 10 survey questions that can be used when evaluating a purchase decision for a product. This assignment will help prepare you for your Milestone Two presentation on the consumer buying process.Prompt: First, read the article Consumer Buying Process and watch the video 7 Tips for Good Survey Questions. In a brief paper, address the following: Which stage of the consumer buying process do you believe leads most directly to a consumer’s purchase decision? Explain your reasoning. How does an understanding of these stages help companies determine consumers’ different influences and motivations in making purchases? Which survey questions should you ask in order to obtain the most important and relevant information for your selected market segment for the finalproject? Include 8 to 10 sample questions. How will the survey be administered? How will results be collected? Justify your use of the survey: Why does the survey need to be conducted? What are you trying to answer with the survey? Be sure to discussdemographic profiling and the type of scale used.Cite from the article, the video, and other research to support your response. Specifically, the following critical elements must be addressed:I. Describe the stages of the consumer buying process that lead to a purchase decision and examine how an understanding of these stages informs a company’s marketing campaign.II. Create 8 to 10 survey questions that target a specific market segment for a consumer product.III. Describe how the survey will be conducted and how the results will be collected.

Tanmoy · Accepted Answer

Consumer Buying Process		4
CONSUMER BUYING PROCESS
Table of Contents
Introduction	3
Analysis	3
Conclusion	7
References	8
Introduction
	In a consumer buying process there are six steps involved for making a purchase which is preferred by the customers. Hence, these are some sequential phases which are being tracked by the consumers for purchasing a product. It’s the needs and wants of the consumers which makes a buying decision. Then the consumers search for information on the products and services. They then evaluate the products from all the alternative. Finally, the purchase decision is initiated. Then the actual purchase is being made and a post purchase analysis is conducted after making a purchase. The last stage helps the companies to determine if the consumers are satisfied or dissatisfied with the products (Middlebrook, 2022).

Overview: For this assignment, due in Module Four, you will submit a brief paper in which you first analyze the various stages of the consumer buying process and then develop 8 to 10 survey questions...

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