Our case (Brandless) and one of our readings (The Decline of Main Street) make the argument that the...

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Our case (Brandless) and one of our readings (The Decline of Main Street) make the argument that the importance of brands is declining, opening the door for upstart firms to enter the market and steal share, especially in the direct-to-consumer space. On the other hand, one of our other readings (Nike) describes huge growth in both sales and influence via a DTC strategy from a firm that seemingly represents the zenith of brand equity.

In a XXXXXXXXXXword reflection, consider these perspectives. How can and should we continue to deliver value to consumers? Use the following questions to guide your thinking.

Are brands dead? Why or why not?

What role do platforms like direct-to-consumer distribution and distribution via third-party platforms (e.g., third-party sellers on Amazon.com and other websites) play in facilitating the growth and/or death of brands?

Brandless promotes their product as “BrandTax Free.” What is your evaluation of this strategy? Does it add or detract from value? Why?

NIKE

https://www.retaildive.com/news/how-nike-is-using-dtc-and-data-to-expand-its-empire/596602/

brandless-dohvbv1c.docx the-decline-of-main-street-ehfhmiux.pdf

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1. Brand death has been a popular topic of discussion in recent years. Some contend that the power of well-known brands has been diminished because of the growth of direct-to-consumer brands and the decline of traditional retail. Others, however, argue that strong brands are still crucial today, citing the continued success of companies like Nike and Apple as proof. In this meditation, I will examine these opposing viewpoints and analyze how businesses can keep providing value to customers in a market that is changing quickly (Iyer, Pramod, et al). The deterioration of Main Street and the ascent of upstart direct-to-consumer companies are two elements contributing to the idea that brands are dead. Online merchants, which provide better convenience and lower pricing, are outpacing traditional retail establishments in the market. While doing away with the intermediary and selling directly to customers, direct-to-consumer brands are able to provide high-quality products at lower prices. Companies like Warby Parker, Everlane,

Our case (Brandless) and one of our readings (The Decline of Main Street) make the argument that the importance of brands is declining, opening the door for upstart firms to enter the market and steal...

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