Assignment:
Students must identify a company, a
and; a specific product line; a specific model
number or variety within a product line, etc., of their own choice (about which they have
some interest).
For example​ (only), as was discussed in class, students may decide to choose the N.Y.
Mets baseball team as their topic and would examine the situation they face in
marketing the team to their fans for the 2018 baseball season. Once the analysis of
their cu
ent marketing mix and the situation they face in their overall uncontrollable
environment has been made, the students must apply TWO theoretical concepts within
the course – let’s say, 1.) the Wheel of Consumer Behavior Analysis, and, 2.) the
concept of Exposure. In order to complete the assignment, the student must show how
affect and cognition, overt behavior, and the consumer environment can be used to
improve marketing efforts and recommend how the concept of Exposure could be used
to stimulate attention and participation of their market with the team.
Once the student has made a choice about the topic choice upon which they will focus
within the assignment, the student must prepare a 4-5 page paper including the
following matters identified below (complete with in-text citations and bibliography in
APA format):
1. Clearly identify the choice you have made (as described above) and provide a
ief
ackground of the choice and the cu
ent situation it faces [hint: look at its marketing
mix strategies and the uncontrollable environment in which it exists – the cultural/social
aspects, competition, economic aspects, legal
egulatory/governmental aspects, and
the resources (land., labor, capital and technology) and its management objectives]
elated to your choice. Be sure to include a statement of why you were attracted to
make the choice you have identified as the focus of your assignment.
2. Each student must then clearly identify at least TWO major theoretical areas drawn
from course materials (textbook, class discussions, notes, etc.) and relate those
theoretical topics to the situation faced by your assignment topics situation (as
described above in item #1). Your goal is to show your applied understanding of these
TWO theories as you would apply/use them to benefit the choice you have made (paper
topic) and or solve a problem or overcome ba
iers in the situation(s) you have
assessed.
PART TWO ​(worth 13% of one’s final course grade)
Students must be prepared to provide a
ief presentation (of a duration of 5-6 minutes
maximum) using MS PowerPoint or Prezi to highlight the contents of your work in PART
ONE (i.e., your assignment paper) to the class.
Please note:​ This paper will be due on the last class meeting of the semester and the
presentation will be presented during the final two class meetings as well. Only the
document should be submitted (by Email attachment at XXXXXXXXXX) as the
presentation is oral and is only meant to serve the role of supporting the oral
presentation to the class.