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Now assume you’re trying to sell an up-market (think luxury, five-star) cruise for Cunard. Brief: Cunard is the last of the traditional cruise lines that has the only transatlantic-class ships, with...

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  1. Now assume you’re trying to sell an up-market (think luxury, five-star) cruise for Cunard.

Brief:Cunard is the last of the traditional cruise lines that has the only transatlantic-class ships, with emphasis on the company’s 180-year history and its famous classic liners that numbered among the most glamorous and famous ships in the world. Today, Cunard offers passengers in its most expensive cabins dedicated butler service, private dining, and a dining room where passengers can order anything they want, whether it’s on the menu or off it.

https://cruiseweb.com/cruise-lines/cunard/ship-queen-mary-2

Answer these questions:

If you’re sellingany cruiseon Cunard’s Queen Mary,

  1. What USPs would you emphasize?
  2. What benefits can you stress?
  3. What copy motivators should you use?
  4. How much copy would you use for a website (short, medium, long)?

For background on how Cunard compares to its competition, see these helpful websites:

https://cruiseweb.com/luxury-cruise-lines/

https://cruiseline.com/advice/how-to-book/pick-a-line/how-to-compare-the-best-cruises-lines

https://www.cruisewatch.com/cruise-guide/luxury-cruises


Answered Same Day Feb 23, 2022

Solution

Jose answered on Feb 23 2022
111 Votes
What USPs would you emphasize?
While analysing the operations of the company we can understand that it is mainly focusing on providing luxury services at feasible cost. The company trying to provide best quality luxury services to the elite class customers. The company wants to provide entertainment and other related services to the customers. With the help excellent
and presence the company can attract more customers. Comfortable services to the customers and ensuring complete satisfaction to the customers
What benefits can you stress?
The benefits we offered to the customers is delightful customer experience and we are also planning to conduct programmes by including famous cele
ities and personalities. The customers can ask for any kind of services and the company is ready to provide customized services to the customers. As a...
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