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Module Title: Strategic International Business Management Assessed intended learning outcomes: On successful completion of this assessment, you will be able to: Knowledge and Understanding. 1....

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    Module Title:
    Strategic International Business Management
    Assessed intended learning outcomes:
    On successful completion of this assessment, you will be able to:
Knowledge and Understanding.
1. Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts.
2. Produce a creative strategic solution to a business problem for an organisation facing diverse challenges, taking into account the firm’s external and internal environments.
3. To think reflectively about the formulation and implementation of international strategy in an ethical and professional manner.
Transferable/Key Skills and other Attributes.
1. Apply planning, organising, decision-making and time management skills appropriate for use in an organisational context.
2. Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.
3. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.
4. Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding.
5. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences.
    Weighting within module:
    This assessment is worth 50% of the overall module mark.
    Task details and instructions:
    
You must structure your report in the same order as the assignment tasks set out below.
While the word count for the report is 3000 words (+ / - 10%), the suggested word limits below are based on your using the extra 10% word limit and are merely indicative.
Remember to number the pages, starting with the first page.
------------------------------------------------------------------------------
Lidl (https:
www.lidl.com/) is a German global discount supermarket chain operating across some 30 countries globally. The company is looking to further expand internationally.
Using Lidl as a case company, produce a report that addresses the 5 following tasks:
TASK 1.
Evaluate the following 2 countries to identify which represents the most potentially attractive target market for Lidl’s future international expansion strategy:
· Mexico
· Norway
In order to evaluate which of these 2 countries represents the most potentially attractive target market, you are required to undertake a comparative PESTEL analysis of those macro-environmental factors of the 2 countries that are relevant to Lidl.
- Worth 20% of the overall mark
- Not included in the word count
· This background analysis must be included as an appendix, presented in table format and must be no more than 5 pages in length.
· Data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the most recently published World Economic Forum’s Global Competitiveness report).
· A scoring system should be used for each macro-environmental factor / sub-factor for each country to show whether each factor / sub-factor is more or less attractive for your company. These scores should then be totalled for each country in order to a
ive at an overall scoring of attractiveness for each country.
· Further guidance on undertaking the comparative analysis of the 2 countries is available in the Assignment Briefing slides on Blackboard.
TASK 2.
Discuss the rationale for the selection of your chosen market. Your rationale should be justified with a more detailed discussion of your PESTEL analysis of the macro-environmental factors of your chosen market that you have presented in the appendix for Task 1. This discussion should explicitly consider the implications of the macro-environmental factors of your chosen market for Lidl.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the first section of the main body of your report.
TASK 3.
Apply the 5-Forces model to critically analyse the competitive intensity of the industrial environment of Lidl in your chosen market. A SWOT analysis is not acceptable.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the second section of the main body of your report.
TASK 4.
Analyse the firm’s internal environment in order to EITHER:
i) critically evaluate the resources and capabilities of Lidl and the competitive implications of these for the company when entering into your chosen market (this will require an application of the VRIO framework)
OR:
ii) identify Lidl’s internal value-adding activities and critically evaluate which of these will be most relevant in supporting the company to enter into your chosen market (this will require an application of the Value Chain model).
A SWOT analysis for either option is not acceptable.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the third section of the main body of your report.
TASK 5.
Critically evaluate the various modes of entry available to Lidl and recommend – with justification based on the findings of your analyses in Tasks 2, 3 & 4 above – the most suitable mode of entry that will enable this strategic international expansion to be a success for the company.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the fourth and final section of the main body of your report.
    Word count
    As indicated above, your assessment should be 3000 words in total (+ / - 10%).
Details about the indicative word count for each section of the report are outlined in the Task Details above. Additional guidance can also be found in the assignment’s ‘Indicative Structure’ document in the Assessments section of the Blackboard Module site.
The word count excludes the following:
- cover page
- contents page
- references
- tables
- diagrams
- appendices
    
    
    
    
    
    
1
4

        
    Module Title:
    Strategic International Business Management
    Assessed intended learning outcomes:
    On successful completion of this assessment, you will be able to:
Knowledge and Understanding.
1. Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts.
2. Produce a creative strategic solution to a business problem for an organisation facing diverse challenges, taking into account the firm’s external and internal environments.
3. To think reflectively about the formulation and implementation of international strategy in an ethical and professional manner.
Transferable/Key Skills and other Attributes.
1. Apply planning, organising, decision-making and time management skills appropriate for use in an organisational context.
2. Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.
3. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.
4. Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding.
5. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences.
    Weighting within module:
    This assessment is worth 50% of the overall module mark.
    Task details and instructions:
    
You must structure your report in the same order as the assignment tasks set out below.
While the word count for the report is 3000 words (+ / - 10%), the suggested word limits below are based on your using the extra 10% word limit and are merely indicative.
Remember to number the pages, starting with the first page.
------------------------------------------------------------------------------
Lidl (https:
www.lidl.com/) is a German global discount supermarket chain operating across some 30 countries globally. The company is looking to further expand internationally.
Using Lidl as a case company, produce a report that addresses the 5 following tasks:
TASK 1.
Evaluate the following 2 countries to identify which represents the most potentially attractive target market for Lidl’s future international expansion strategy:
· Mexico
· Norway
In order to evaluate which of these 2 countries represents the most potentially attractive target market, you are required to undertake a comparative PESTEL analysis of those macro-environmental factors of the 2 countries that are relevant to Lidl.
- Worth 20% of the overall mark
- Not included in the word count
· This background analysis must be included as an appendix, presented in table format and must be no more than 5 pages in length.
· Data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the most recently published World Economic Forum’s Global Competitiveness report).
· A scoring system should be used for each macro-environmental factor / sub-factor for each country to show whether each factor / sub-factor is more or less attractive for your company. These scores should then be totalled for each country in order to a
ive at an overall scoring of attractiveness for each country.
· Further guidance on undertaking the comparative analysis of the 2 countries is available in the Assignment Briefing slides on Blackboard.
TASK 2.
Discuss the rationale for the selection of your chosen market. Your rationale should be justified with a more detailed discussion of your PESTEL analysis of the macro-environmental factors of your chosen market that you have presented in the appendix for Task 1. This discussion should explicitly consider the implications of the macro-environmental factors of your chosen market for Lidl.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the first section of the main body of your report.
TASK 3.
Apply the 5-Forces model to critically analyse the competitive intensity of the industrial environment of Lidl in your chosen market. A SWOT analysis is not acceptable.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the second section of the main body of your report.
TASK 4.
Analyse the firm’s internal environment in order to EITHER:
i) critically evaluate the resources and capabilities of Lidl and the competitive implications of these for the company when entering into your chosen market (this will require an application of the VRIO framework)
OR:
ii) identify Lidl’s internal value-adding activities and critically evaluate which of these will be most relevant in supporting the company to enter into your chosen market (this will require an application of the Value Chain model).
A SWOT analysis for either option is not acceptable.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the third section of the main body of your report.
TASK 5.
Critically evaluate the various modes of entry available to Lidl and recommend – with justification based on the findings of your analyses in Tasks 2, 3 & 4 above – the most suitable mode of entry that will enable this strategic international expansion to be a success for the company.
- Worth 20% of the overall mark; 825 words.
· This task must be presented in the fourth and final section of the main body of your report.
    Word count
    As indicated above, your assessment should be 3000 words in total (+ / - 10%).
Details about the indicative word count for each section of the report are outlined in the Task Details above. Additional guidance can also be found in the assignment’s
Answered Same Day Mar 21, 2020

Solution

Vineet Kumar answered on Apr 03 2020
140 Votes
1
Strategic International Business Management
Task 1
As per the PESTEL analysis of macro-environmental factors (see appendix-1), it can be stated that Norway and Mexico both countries have different aspects of business. But, Norway can be a best-selected marketplace for the case company rather than Mexico because of the total of ratings to macro-environmental factors.
Task 2
According to the analysis of Task 1, it is clear that the market of Norway is a selected marketplace for the discount supermarket chain of Lidl. This is because of some reasons that are below explained:
Political factors:
Each country opens its market for the foreign players by ensuring the security and safety of their business. This is because that any organization which will make an investment in the other country will not like to get the financial loss. Due to this reason, the consideration of the political system is an effective measure to the companies to predict about the future of business. In the context of the case organization, the political system of Norway is very good (OECD, 2016). This is not because that there is no effective opposition. But this is because that the stability of the political system. It is a well-known consideration that a stable government may help the business to run business activities for the long-time rather than an unstable political system. On the other hand, the stability of the government means the policies and rules related to business will not change suddenly and case organization may make an effective relationship with the political system to ensure their regular supports to meet the issues related to the business laws, employees and other kinds of business-related activities.
Economy:
Norway is selected because of its growing economy. The growth in the economy does not only impacts on the growth of the business but also helps the local people to earn more. Such growth in earnings level facilitates them to spend more on facilities to live a better life. More capacity of purchasing of people also allows the companies to focus on the changes in the products to ensure the regular demand for the products in the market. As a result, the case organization may not only ensure the regular sales of its products from its supermarket chain from the first day of opening but it will also help to ensure that store will see the growth in the traffic of the customers because of its discount nature. The cu
ent GDP of the country is enough to ensure that the sales of the company would be good because more than 90% are living above the poverty line (OECD, 2016). It means the purchasing power of people in Norway may help the company to achieve the goal related to sales from its supermarket in the first year
Technology Factors:
The use of the Internet in Norway is a good sign for the case organization because the Internet will facilitate the company to easily connect with the people and share the information of cu
ent offers to them. The use of the Internet will also help the company to make regular communication with buyers to know their post-purchase experience which will help to make effective business decisions which will support the business to reach the customers in an effective manner. Further, the cu
ent target of the case organization those customers who are lying between the age group of 15-45. As per this, the major users of the Internet in Norway also belong from the same age group. Therefore, the company may be able to attract them towards its supermarket store chain that wills impacts positively on its business.
Legal Factors:
The ease of doing business with the low crime rate means the case organization can be entered in this market without any issues. On the other hand, the low crime rate will help the company to do business without any fear of the loss. Further, the effective legal system will help the case organization to focus only on the business activities rather than the others (OECD, 2016). As a result, the competitive rivalry may not be faced by the company and it may achieve its target in the market as soon as possible.
Social Culture:
As per the social culture of Norway it can be stated that the case organization may not face any kind of the workplace ba
ier if it will follow the norms of the industry in providing the wages to the employees. On the other hand, the ethical behavior of the people will help the company to maintain an effective relationship with the internal customers that will also help in expanding business in the local market effectively through employees and their family members.
Environmental Factors:
Any organization may not survive long if it
eaches the rules and laws of the environment. In this context, the case organization will not see any kind of environmental issues because of its business nature. It mainly gets supplies from the local market that will not allow the company to
each any laws of the environment; this is because local suppliers will provide their product to the company as per the norms of Norway (OECD, 2016). Due to this reason, the case organization will be able to conduct entire business practices of its supermarket chain without creating any environmental issues.
As per the above discussion, it is clear that case the market of Norway will be a better place for its business expansion because it has considered each required aspect that may need a business to get success in the market.
TASK 3
To analyze the competitive intensity of the industrial environment of the case organization in Norway, the 5-force model can be used because it focuses on every aspect that is required for an organization to become a competitor (Ahlstrom & Bruton, 2009). As per this model, following is the analysis of Norway for case organization in the term of its retail business:
Customer’s bargaining powe
The power of target potential customers drives the business of a company in the market. As per the retail industry of Norway, the people are moving towards their convenience. This is the main aspect that is attracting the owner of the supermarket chain of different countries to start working in Norway. Due to this reason, there are many world-level supermarket chains have already started their business. On the other hand, the retail sector of Norway is rising due to the rise in the use of the Internet. Due to this reason, the most grocery, retail stores and supermarkets are providing their services to customers with the help of their websites (Barschel, 2007). In this context, it can be stated that the purchasing power of customers is high that will impact on the business of the case organization it does not address the needs of the customers in the proper manner. For example, the company should have to offer the global products at the cheaper rate from its stores that will allow the company to replace the other supermarket chain from the market, which is working on the basis of local products. The company can also reduce the bargaining power of customers by offering fresh and quality products. For this, it can use its online facilities to take orders from customers and their timely delivery at the place of customers.
Suppliers’ Bargaining Powe
The bargaining power of suppliers is very high in the market of Norway because of the presence of huge demand for the products. As a result, the company may face the survival issues when it will keep the focus on its discount based business structure (Barschel, 2007). Therefore, the company should have to use its foreign image to promote its products in the market that will help the company to acquire some market share. For this, it should have to start the business by targeting the small suppliers in the market such as farmers and small meat...
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