MKTG205-1203D-01 Principles of Marketing AssignmentName: Unit 1 Individual Project Deliverable...

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MKTG205-1203D-01 Principles of Marketing AssignmentName: Unit 1 Individual Project Deliverable Length: The body of the paper should be 3 pages Details: To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate. Industry Research Using the AIU Library’s First Research web resource conduct secondary research on the industry in which your product/service operates. Clickherefor the research requirements and guide for this assignment.
	
Document Preview: MKTG205-1203D-01 Principles of MarketingAssignment Name:Unit 1 Individual ProjectDeliverable Length:The body of the paper should be 3 pagesDetails:To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.Industry ResearchUsing the AIU Library’s First Research web resource conduct secondary research on the industry in which your product/service operates. Clickherefor the research requirements and guide for this assignment.From your research and what you have learned, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service.Explore strategies to overcome the threats and capitalize on opportunities. Your paper must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab.  The use of direct quotes is strongly discouraged. Grading Criteria Market Force 1: Description and Analysis of impact on product/service25Market Force 2: Description and Analysis of impact on product/service25Market Force 3: Description and Analysis of impact on product/service25Strategies overcome the threats25Strategies to capitalize on the opportunities25Grade for Unit 1 Individual Project125Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). Objective:?  Describe the function of marketing and demonstrate its importance to the overall success of the organization?  Illustrate the environmental forces that effect marketing?  Demonstrate investigative/research skills?  Demonstrate a systematic approach to the application of relevant marketing tools to a variety of...

David · Accepted Answer

Running Head: SMART PHONES – ENVIRONMENT ANALYSIS            1
Smart Phones – Environment Analysis 
Student’s Name 
Course Name 
University’s Name 
Date
SMART PHONES – ENVIRONMENT ANALYSIS             2  
Smart Phones – Environment Analysis 
Introduction 
With the advancement in technology and accelerating changes in the technology, many 
companies have taken advantage to with this changing technology so as to attain competitive 
edge in the market. The companies are strongly focusing on innovation and launching new 
technological products which help the consumers to fulfil their needs and requirements. Today 
with the changing trends of the users and consumers the organizations are strongly focusing on 
introducing new phones which are called Smart Phones Consumers are using technology at 
every advent in which technology spurred Smart Phones have made a strong move. (Dedrick, J., 
K. Kraemer, and G. Linden, 2009) 
Smartphones are becoming thinner, faster and more feature rich, transforming them into a 
more functional tool for business users who want to work on the go. Today's smartphones are 
loaded with computing capabilities and other features that make them akin to laptop computers. 
The latest models offer larger screens, high-definition display, higher-resolution cameras, faster 
processors, longer battery life and more internal memory. Many also offer mobile broadband, 
allowing high-speed access to the Internet, as well as quicker access to applications and files. 
High-powered smartphones are making it easier for business users to balance their professional 
and personal lives. Email is the most commonly used feature among mobile workers. People are 
also using their smartphone to update their calendar, access their corporate dashboard and 
research information on the Web. They can also download special apps for fleet management, 
sales automation and field service automation to handle more specific tasks when they're away 
from their home office. The power of smartphones rests in their operating system, which controls 
the software and hardware of the device.  
SMART PHONES – ENVIRONMENT ANALYSIS             3  
The most widely used mobile operating systems are Android, BlackBerry, Apple's iOS 
(iPhone) and Windows Mobile. BlackBerry is still the king when it comes to extremely reliable 
email delivery, but it's starting to lose its grip in the market, Schlabaugh says. "It has not been as 
quick to innovate as other manufactures and match what the other ecosystems can offer." 
Android phones are by far the most popular smartphones on the market today. Customers are 
drawn to their ease of use, multitude of applications and simplicity.Industry research has 
indicated that men prefer Androids and women prefer iPhones, but Palmer hasn't noticed such 
gender-related preferences among MTA's customers.

MKTG205-1203D-01 Principles of Marketing AssignmentName: Unit 1 Individual Project Deliverable Length: The body of the paper should be 3 pages Details: To correctly identify opportunities and threats...

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