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MKT101A_Assessment Brief 1 _Posts_Module2 Page 1 of 6 ASSESSMENT BRIEF 1 Subject Code and Title MKT101A - Marketing Fundamentals Assessment Discussion Forum Post Individual/Group Individual Length...

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MKT101A_Assessment Brief 1 _Posts_Module2 Page 1 of 6
ASSESSMENT BRIEF 1
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Discussion Forum Post
Individual/Group Individual
Length Original post 750 Words +/- 10%
Response to peer posting 250 +/- 10%
Learning Outcomes a) Reflect on the evolution of the marketing concept.
) Outline the elements of the marketing process.
d) Demonstrate an understanding of problem definition,
esearch and analysis, problem-solving and
communication skills in Marketing.
Submission Original Discussion posted by 11:55pm AEST/AEDT
Monday of Module 2 (Week 4)
Feedback/Responses to peers by 11:55pm AEST/AEDT
Sunday of Module 2 (Week 4)
Weighting 25%
Total Marks 100 marks
Context:
This assessment facilitates exploratory learning through reviewing and responding to the
work of others and approaches learning in diverse ways.
It empowers you to express yourself with positive reinforcement from interactions on the
discussion forum.
It allows time for thoughtful reflection on topics covered in this subject.

Instructions:
Choose a product, service, organisation or institution that you are interested in working for
(this can even be based on a new business idea that you would like to one day pursue).
Based on your choice above, answer the following questions in approximately 750words.
Submit your answers in the Module 2 (Week 4) discussion forum (you will not be able to see
other forum posts until you have posted your submission).
MKT101A_Assessment Brief 1 _Posts_Module2 Page 2 of 6
Questions - In your own words discuss the following:

i. Define the concepts and processes in Marketing and why it is important to your
chosen product, service, organisation or institution ( approx. 250 words)

ii. Identify and discuss one (1) explicit Marketing Environmental facto
force and its
potential impact on the organisation. Include in your answer whether this a Micro
or Macro factor ( approx. 250 words)
iii. Provide comments on what you consider the company should do in response
to this change in the Marketing Environment to maintain a competitive
advantage. (approx. 250 words)
iv. You are then required to provide two XXXXXXXXXXword responses of a peer
student’s original post.

Learning Ru
ic


Assessment Attributes
Fail (Unacceptable)
(0-49)
Pass
(Functional)
(50-64)
Credit
(Proficient)
(65-74)
Distinction
(Advanced)
(75-84)
High Distinction
(Exceptional)
(85-100)
Knowledge and
understanding



50%
Limited understanding of required
concepts and knowledge

Key components of the assignment are
not addressed.
Knowledge or
understanding of the
field or discipline.

Resembles a recall or
summary of key ideas.

Often
conflates/confuses
assertion of personal
opinion with
information
substantiated by
evidence from the
esearch/course
materials.
Thorough knowledge or
understanding of the
field or discipline/s.
Supports personal
opinion and information
substantiated by
evidence from the
esearch/course
materials.

Demonstrates a capacity
to explain and apply
elevant concepts.
Highly developed
understanding of
the field or
discipline/s.

Discriminates
etween assertion
of personal opinion
and information
substantiated by
obust evidence
from the
esearch/course
materials and
extended reading.

Well demonstrated
capacity to explain
and apply relevant
concepts.
A sophisticated
understanding of the
field or discipline/s.

Systematically and
critically discriminates
etween assertion of
personal opinion and
information
substantiated by robust
evidence from the
esearch/course
materials and extended
eading.

Mastery of concepts and
application to new
situations/further
learning.
Use of academic and
discipline conventions
and sources of
evidence
20%
Poorly written with e
ors in spelling
and grammar.
Demonstrates inconsistent use of
good quality, credible and relevant
esearch sources to support and
develop ideas.

Limited or no in-text referencing.

There are mistakes in using the APA
style or no references at all.
Is written according to
academic genre (e.g.
with introduction,
conclusion or summary)
and has accurate
spelling, grammar,
sentence and
paragraph
construction.
Demonstrates
consistent use of
credible and relevant
esearch sources to
support and develop
ideas, but these are
not always explicit or
well developed.

Limited in-text
eferencing.

There are some
mistakes in using the
APA style.
Is well-written and
adheres to the
academic genre (e.g.
with introduction,
conclusion or
summary).

Demonstrates
consistent use of high
quality, credible and
elevant research
sources to support
and develop ideas.

Good in-text
eferencing.
There are no mistakes
in using the APA style.
Is very well-
written and
adheres to the
academic genre.
Consistently
demonstrates very
good use of very
good quality,
credible and
elevant research
sources to support
and develop
appropriate
arguments and
statements. Shows
evidence of
eading beyond
the key readings.

Very good in-text
eferencing and
support from
academic sources.
There are no
mistakes in using
the APA style.
Expertly written and
adheres to the
academic genre.
Demonstrates
outstanding use of
high- quality, credible
and relevant research
sources to support and
develop arguments
and position
statements.
Shows extensive
evidence of reading
eyond the key
eadings

Excellent in-text
eferencing and support
from references.

There are no mistakes
in using the APA Style.
Constructive
feedback to peers
20%
Fails to offer any feedback.
No support or encouragement to
peers.

No awareness or sensitivity to
diversity amongst peers.
Offers feedback
ut rarely
constructive or
useful.

Feedback is not
always clear or
specific to guide
peers.
Little support or
encouragement to
peers.
Demonstrates
little awareness
of and/or
sensitivity to
diversity
amongst peers.
Offers feedback
that is sometimes
constructive or
useful.

Feedback is provided
with examples to
guide peers.
Some support and
encouragement to
peers.

Demonstrates some
level of awareness
of and sensitivity to
diversity amongst
peers.
Offers
constructive
feedback
egularly.
Formulates the
merits of
alternative ideas
or proposals and
communicates
them to peers.

Offers support
and
encouragement
to peers.
Demonstrates a
high level of
awareness of
and sensitivity
to diversity
amongst peers.
Always offers
detailed
constructive
feedback that is
specific and
appropriate.

Outstanding
articulation of the
merits of alternative
ideas or proposals
and communicates
them effectively to
peers.
Provides outstanding
assistance, support,
and encouragement
to peers.
Consistently
demonstrates a high
level of awareness of
and sensitivity to
diversity amongst
peers.
Overall Presentation and
Writing

Appropriate (length
& content) Professional
standard of writing style,
grammar, spelling and
editing. Professional report
presentation following
submission instructions.
10%
Unprofessional writing standard.
Major spelling and grammatical
e
ors throughout the submission.
Major inconsistencies with
submission instructions.

Overall report presentation poor.
Writing standard
satisfactory. Minor spelling
and grammatical e
ors
throughout the submission.
Minor inconsistencies with
submission instructions.

Overall report presentation
adequate.
Good writing standard.
Few spelling and
grammatical e
ors
throughout the
submission. Few or no
inconsistencies with
submission
instructions.
Good overall report
presentation.
Writing standard
very good. No
spelling and
grammatical e
ors
throughout the
submission. No
inconsistencies with
submission
instructions.

Overall report
presentation very
good.
Business writing level
excellent. No spelling
and grammatical
e
ors throughout the
submission. No
inconsistencies with
submission
instructions.

Overall report
presentation
excellent.
Answered Same DayMar 13, 2020MKT101A

Solution

Shashank answered on Mar 20 2020
91 Votes
Virgin Airline Australia
Submitted By
Student Name
1. Define the concepts and processes in Marketing and why it is important to your chosen product, service, organization or institution
Marketing Mix: These are set of variables(controllable) which can be used by an organization to influence consumers or buyer’s response. The 4 variables here contain 4Ps which includes 1. Product 2. Price 3. Place and 4. Promotion. (Armstrong, Adam, Denize & Kotler 2014) The organization has successfully been able to make use of marketing mix as it helped the
and grow to second most popular
and in Australia.
PRODUCT: Repositioning of
and from Virgin Blue to Virgin Australia has helped the
and grow PAT almost to double value. The re
anding was done with introduction of new Ai
uses, Free wifi facility and improved lounging experience.
    
PRICE: Generally known as low cost corporate ca
ier. 7 types of pricing for catering needs of every kind of customer. This includes addressing pricing needs of both backpackers and business travelers. Special attention has been given to cater frequent business travelers as they fall into the main customers.
PROMOTION: To promote new product introduction, discounted pricing and various deals the Virgin group aggressively use advertisement on various media channels and print media. For frequent and loyal customers loyalty program was introduced.
PLACE: In a small span of time the airlines became second largest airline ca
ier in Australia by expanding to 47 domestic destination and connecting with more than 450 locations worldwide. To promote new network, they offered free Webjet hotel voucher on all virgin Australia bookings for promotional period. High level connectivity to all...
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