MGT 212, Sec: 24
Total Points: 30
Q1. “The cost of being late in the market exceeds the cost of being wrong” Explain in your own words with a real-life example. 10 Points ( Not more than 3 pages)
(Classic examples include Kodak’s late response to digital photography, Nokia’s late response to touchphone industry, Microsoft’s late response to mobile OS, Blackbe
y case, Blockbuster vs Netflix etc.)
Q2. Refer to the text book. Page 336 Case Application 1 ( Fast Fashion) 20 Points (Not more than 8 pages)
a) What a role do you think a team leader needs to play in this type of setting? As a manager, how would you motivate a team like Zara’s.
) What types of plans would be needed in an industry such as this one ? (For instance long term plans or short term plans or both ? ) Explain why would you think this plans would be important.
c) What types of growth strategies ZARA might use in the future ? Explain.
d) In order to achieve organization’s efficiency and effectiveness, what should the organizational structure for ZARA. Explain.