Microsoft Word - MGT803 Assessment 2 Marking Rubric 2018 MGT808 RESPONSIBLE LEADERSHIP ASSESSMENT 2: REPORT: MARKING GUIDE 2019 CANDIDATE NAME……………………………………………………………………………...SUBMISSION ON TIME: YES NO...

Running Head: RESPONSIBLE LEADERSHIP        1
RESPONSIBLE LEADERSHIP             3
RESPONSIBLE LEADERSHIP
Executive Summary
In the cu
ent report, the role of responsible leadership and organisational change planning has been discussed, while placing Telstra, the Australian telecommunication company as the chosen case study. After a
ief introduction, the company overview is provided, followed by a detailed account of the innovation challenges the organisation is facing. The reasons for the organisation to face the challenges have also been provided in the subsequent section. Based on the challenges and their reasons conclusion is drawn, while a set of recommendations have been included to for positive management of the challenges at Telstra.
Table of Contents
Introduction    4
Findings    4
Overview of Telstra    4
Innovation Challenges Faced by Telstra    5
Reasons for the Innovation Challenges Faced by Telstra    6
Conclusion    8
Recommendation    9
References    11
Introduction
    The formation of a business with its basic components, in context of the highly competitive market place has heightened the significance of workplace innovation, change management and retention of the human resources. The leaders in business organisations, who act as the link between the company management and lower levels human resources, are usually made in charge of the responsibility of promoting innovation, managing challenge and sustaining the human resources in disposal to generate highest level of consistency. Although the pressure faced by the lower level employees at the time of attaining change or the lack of rewards for innovative approach, along with multicultural inclusion in the era of globalisation has emerged as major issues for the leaders to tackle, which the cu
ent report tends to explore in details.
Findings
Overview of Telstra
    Telstra Corporation Limited was established in 1975 and it is cu
ently the biggest telecommunication company in Australia. Telstra has a workforce of 32,000 employees and its has a very vast network spread across Australia, offering it highest number of users, including mobile network, data user, commercial clients and standalone service users to more than 18 million people. Although there are stiff competition in the telecommunication market, Telstra has been able to retain its spot at the top and the company
ings in latest technology for its customers.
In order to run the huge network and manage diverse offerings in different sections of Australia, the leadership of the company consisted of 10 members, forming a board of directors, who regulate and decide the course of business action of the company and major changes over time, in alignment with the marketing conditions (Telstra, 2019). The company, in its attempt to provide the best and the latest offerings
ing in changes, which creates problems for the leadership to manage, often resulting in poor service quality and lose of customer bases to rivals who offer better services with limited resources, hinting at a refiner internal working strategic plan (Telstra, 2019).
Innovation Challenges Faced by Telstra
    Firstly, at Telstra, the lack of innovation in technology has become prominent and the only area, in which the innovation is seen benefiting Telstra is the advertisements meant for the users of the services, which is slowly, yet steadily reducing the interest of the customers. As stated by Abdi et al. (2018), lack of innovation results in repetition of existing services, which makes the customers lose their interest in their opted
and, and they start looking for new
ands to fulfil their need of variety.
Telstra is seen repeating their same gimmicky advertisements of their same packages with tweaked features and lowered rates for customer attraction, which is not capable of sustaining the interest of the existing customers as well as draw the attention of the new customers towards the company. The changes in the technology for innovative approach, such as the services for Internet of Things (IoT) devices or digital SIM cards for easy porting of telecommunication services and smartphone exchange are missing. The leaders in the given context are seen facing the issues of motivating the board of directors to take newer approach and em
ace innovative approach, despite the higher risk it poses
    Secondly, the main base of telecommunication business, the network is also not benefitted with refined and modern technological innovation incorporations, as the outdated data speeds and network limitations are still evident at Telstra’s service offering. It is worth the mention that Telstra has reduced the prices of the old and seemingly outdated network speeds; it is still not a significant contributor of business growth.
As mentioned by Grewal, Ahlbom,...