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Microsoft Word - MAN707 SDS Sem XXXXXXXXXXdocx Faculty of Higher Education MAN707 Sem2-2020 XXXXXXXXXXPrepared by: Dr Marcela Fang ©William Angliss Institute XXXXXXXXXXPage 1 of 19 WILLIAM ANGLISS...

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Microsoft Word - MAN707 SDS Sem XXXXXXXXXXdocx


Faculty of Higher Education

MAN707 Sem2-2020 XXXXXXXXXXPrepared by: Dr Marcela Fang
©William Angliss Institute XXXXXXXXXXPage 1 of 19




WILLIAM ANGLISS
INSTITUTE
Subject Delivery Schedule
MAN707
Strategy, Change and Leadership

Semester: 2
Year: 2020
Co-ordinator: Dr Marcela Fang




Faculty of Higher Education

MAN707 Sem2-2020 XXXXXXXXXXPrepared by: Dr Marcela Fang
©William Angliss Institute XXXXXXXXXXPage 2 of 19
Delivery mode: Blended


Subject Tutor:


Dr Alex Manzoni
Location (office): Melbourne, A446
Email: XXXXXXXXXX
Consultation Times: By appointment

Subject Tutor: Christopher Walton
Location (office): Sydney, Level 1, 11 Bowden Street
Email: XXXXXXXXXX
Consultation Times: By appointment

Subject Tutor: Dr Marcela Fang
Location (office): Melbourne, A345
Email: XXXXXXXXXX
Consultation Times: By appointment

Subject co-ordinator and Lecturer: Dr Marcela Fang
Location (office): Melbourne, A345
Telephone: XXXXXXXXXX
Email: XXXXXXXXXX
Consultation Times: By appointment


Faculty of Higher Education

MAN707 Sem2-2020 XXXXXXXXXXPrepared by: Dr Marcela Fang
©William Angliss Institute XXXXXXXXXXPage 3 of 19
Primary Delivery site: Melbourne and Sydney
Delivery details:
Activity Group Room Day Time
Lecture ALL Online Monday 12.00pm – 2.00pm
Tutorial T1 Sydney LR4 Monday 2.00pm – 4.00pm
Tutorial T1 Melbourne Online Monday 2.00pm – 4.00pm
Tutorial T1 Melbourne Online Monday 4.00pm – 6.00pm
Tutorial T3 Melbourne Online Thursday 8.00am – 10.00am
Tutorial T4 Melbourne Online Thursday 10.00am – 12.00pm
Subject Summary
This subject provides students with an understanding of the theoretical principles underpinning strategic
management (SM) and human resource management (HRM) to consider how to apply them in
contemporary industry settings. Students will evaluate the links between HRM practices and strategic
direction to assess the levels and depths of alignment impacting business success. HRM practices will
consider leadership styles, motivation and organisational change while strategic direction will consider
the forces driving industry and business strategy to measure competitive intensity.
Intended Learning Outcomes
After successful completion of this subject, students should be able to:
Intended Learning Outcome (ILO) Assessment Task
1 Evaluate conceptual frameworks used in strategy development in the context
of the cu
ent service environment. 1
2 Relate HR management theories to the development and implementation of
strategy. 2,3
3 Design business strategies that are informed by HR capabilities and align
with business objectives. 3
4 Critically analyse appropriate behaviours/actions required to implement
change. 2,3


Faculty of Higher Education

MAN707 Sem2-2020 XXXXXXXXXXPrepared by: Dr Marcela Fang
©William Angliss Institute XXXXXXXXXXPage 4 of 19
Graduate Attributes (impl: implicit, t/f: taught and formative, exa: summative)
Graduate Attribute Level of inclusion
Assessment
task
1 preparedness impl
2a ethical and social understanding impl
2b Sustainability literacy impl
3 systematic and coherent body of knowledge exa 1,2,3
4a (cognitive) analyse, critique, consolidate exa 1,2,3
4b (cognitive) synthesise, independence exa 1,2,3
5 Scholarly skills impl
6a interpersonal skills impl
6b Teamwork skills impl
7a (communication) written, oral, numerical, multi-media exa 1,2,3
A further commitment:
Opportunity to explore and develop personal attributes analytical and leadership

Threshold Learning Outcomes
This is the minimum threshold standards that are expected of all tourism, hospitality or events graduates

Tourism, Hospitality and Events Threshold Learning Outcomes Level of Evidence
Assessment
task
1 Interdisciplinary Inquiry
2 Service and Experience Design 4 1,3
3 Collaboration 4 2
4 Problem Solving 5 1,2,3
5 Professional Responsibility 3 2
Student workload
No. of timetabled hours/week No. of personal study hours/week Total workload hours/week
4 6 10

Answered Same Day Sep 05, 2021

Solution

Swati answered on Sep 05 2021
155 Votes
Case study analysis
Strategic Comparisons between Ma
iot Melbourne and Crown Melbourne
Student name-
Student ID-
Tutorial name-
Tutor’s name-
Melbourne Ma
iot hotel and Crown Melbourne both belongs to hotel industry. The case chosen is for comparison and critique based on strategic position of both of these hotels located in Australia. Melbourne Ma
iot offers 5 star amenities and is situated a short walk away from princess theater, comedy theatre and her Majesty’s theatre. It offers fitness center, indoor pool, high tech gym, and executive accommodation, Lounge and Bar, on site restaurant, event venues along with expert catering services and planning (Minghetti, V. (2003). Location for this hotel is best fit as exploring top attractions is much easier from here which includes cricket ground, museum as well as royal exhibition building of Melbourne.
On other hand, Crown does have casino, game zone, rooms for functions, restaurants with best facilities, three hotels along with entertainment and shopping facilities. It itself acts as tourism driver within Australia which provides it strategic edge over the Melbourne Ma
iot hotel. There are VIP facilities and program in casino along with gaming floor with 2628 electronic game machines and 540 table games that attracts tourists and locals.
This critique case study would help to understand industry along with its internal and external finding followed by cu
ent challenges faced and success achieved by these two Hotels to conclude the success of Crown Melbourne over Melbourne Ma
iott in context of strategic comparison and advantages based on the business and organization.
Melbourne Ma
iott possess strategy cu
ently relying on the core values that emphasizes on considering people at priority, targeting excellence, acting with dedication and integrity while serving the world along with em
acement of change. (Minghetti, V. (2003). They also give weight age to history and culture. Comparative to this cu
ent marketing strategy of Melbourne crown is that it attracts Asian tourists by operations of integrated resorts. (Morgan, N.A et al, 2009). Their vision is to be Australia’s leading entertainment and tourism business having a global reach. Ma
iott redefines travel by providing high quality services. (Bunakov et al, 2015). Their core strategy is uncompromised legal as well as ethical standards extending day to day business conduct along with supply chain policies, employee policies, social responsibility, human rights commitment and environmental practices and programs. Major objective is to provide high standard quality services in rooms, foods, suits and other facilities. It encourages sustainable tourism by offering quality services but comparatively crown itself attracts tourism directly. (Bunakov et al, 2015).
Internal situation, resources and capabilities for both the hotels are effectively used to impart strategic advantage wherein Crown Melbourne takes more advantage of its casino services to attract tourism (Orlova, A. M. (2015) and get competitive advantage comparative to Ma
iott who is best in providing services to engage tourism. Industry positive force for Crown is economic benefits offered to country whereas positive force for Ma
iott is quality services. Negative force acting as threat for crown was strong public opinion in negative impact of casino that acted as threat to business whereas Ma
iott faced tough competition in market and strictly sticking to uncompromised ethics and legal...
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