MGT302A/BIZ303_Assessment 3 Brief_ Infographic Presentation Page 1 of 5
ASSESSMENT BRIEF
Subject Code and Title MGT302A/BIZ303: Strategic Management
Assessment Assessment 3 – Infographic and Presentation Transcript
Individual/Group Individual
Length 1 page and 1250 words, +/- 10%
Learning Outcomes a) Describe and evaluate the objectives, aims and the primary
aspects of a strategic plan whilst taking into account the vision
and mission of the organisation.
) Discuss and evaluate the processes and forces that
influence the strategic decision-making process in relation to
usiness strategy.
c) Explain the significance of strategy as a means of identifying
and realising opportunities for growth.
d) Analyse the managerial, planning and procedural tasks
associated with implementing and executing organisational
strategies and identify the key risks associated with this
process.
e) Prepare and justify a strategic plan.
f) Demonstrate an ability to think strategically about an
organisation, its position in the marketplace and how it can
gain a sustainable competitive advantage.
Submission Due by 11:55pm AEST/AEDT Sunday of module 6 (week
12)
Weighting 35%
Total Marks 100 marks
Context:
Throughout this subject, you have been exposed to the various aspects of the strategic management
process. Many theories have provided insight into how organisations analyse their environment and
choose an appropriate strategy, implementing and evaluating it. One of the main challenges
organisations face is communicating and aligning their strategy in a way that is understood by their
employees.
The purpose of this assessment is to overcome this challenge by selecting and researching an
organisation of your choice. It may be private, public, or not-for-profit. It may be based in Australia or
overseas. What is most important is that you can obtain information about its performance and
strategy. You are then to assume the role of chief executive officer (CEO) of the organisation and
prepare a 1-page summary of its strategy, called an infographic. Then, you are to write a transcript of
MGT302A/BIZ303_Assessment 3 Brief_ Infographic Presentation Page 2 of 5
a ve
al presentation that you would give to the organisation’s employees at its annual roadshow,
which describes and
ings the company’s strategy to life, in an inspiring and meaningful way.
Instructions:
You are required to undertake this assessment in two parts.
1) Prepare an Infographic
Infographics make information eye-catching, impactful and visually appealing, for
communication to others. You are to prepare a 1-page infographic which explains your
selected organisation’s strategy.
Your infographic should cover each of the following seven areas:
o The vision and/or mission of the organisation.
o A summary of its historic performance.
o An evaluation of its internal and external environment.
o A description of its key strategies and initiatives.
o The implementation challenges ahead.
o Measures of strategic success showing how the strategy will be evaluated.
o References list.
The images, diagrams and text that you choose should be appealing and inspiring to your
audience.
Don’t clutter the infographic with heaps of paragraphs and detail. Find ways of summarising
the key points in a way that makes the infographic aesthetically pleasing. Then allow the
presentation transcript to
ing the infographic to life.
You should source information on the strategic management process from the various
textbook chapters and readings in this subject. You may source information about your
selected organisation from annual reports, websites and news articles, your own experience
of being part of an organisation, or interviews with staff members, where appropriate.
Include references in the APA 6th edition referencing convention, where theories have
informed the models, frameworks and information that you have used.
There are various web-based tools, complete with user instructions, which you may choose
to use to create your infographic. Alternatively, you can produce an infographic in PowerPoint.
Examples and templates may be found at the sites below.
o https:
www.canva.com/create/infographics/
o https:
venngage.com/templates
o http:
www.presentermedia.com/powerpoint-templates/infographics.html
o https:
templates.office.com/en-us/Posters
https:
www.canva.com/create/infographics
https:
venngage.com/templates
http:
www.presentermedia.com/powerpoint-templates/infographics.html
https:
templates.office.com/en-us/Posters
MGT302A/BIZ303_Assessment 3 Brief_ Infographic Presentation Page 3 of 5
2) Prepare a Presentation Transcript
You are to assume the role of the CEO of your selected organisation and write the transcript
as if you were ve
ally presenting this in front of your employees.
You do not actually have to present your infographic in class. However, you are to write a
1250-word transcript using the style, tone and language that you would use, if you were
ve
ally presenting it.
The aim of the written transcript is to
ing the content of your infographic to life. This means
that you should explain the strategic management process you went through and the logic for
the organisation’s strategy.
Your presentation transcript should contain the following:
o A welcome to your employees and an introduction of who you are.
o A summary of the process you have gone through to produce the organisation’s
strategy.
o An engaging and succinct explanation of each part of the strategy that links to the 1-
page infographic that you have produced.
o A compelling conclusion that motivates your employees for the year ahead.
You do not need to reference the transcript. Instead, you need to write it in a style that inspires
and informs your employees.
Please write the transcript in a word document.
Submission Instructions:
Submit your infographic and presentation transcript via the Assessment link in the main navigation
menu in MGT302A/BIZ303 Strategic Management. The learning facilitator will provide feedback via
the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
MGT302A/BIZ303_Assessment3_InfographicPresentation Page 4 of 5
Learning Ru
ic: Assessment 3 - Infographic and Presentation Transcript
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Knowledge and
understanding of the
strategic management
process (technical and
theoretical knowledge)
30%
Demonstrates limited
understanding and/or
analysis of strategic
management concepts,
theory and knowledge.
Key components of the
assignment are not
addressed.
Demonstrates basic
understanding and/or
analysis of strategic
management concepts,
theory and knowledge.
Many components of the
assignment are addressed.
Demonstrates thorough
understanding and/or
analysis of strategic
management concepts,
theory and knowledge.
All components of the
assignment are addressed.
Demonstrates highly
developed understanding
and/or analysis of strategic
management concepts,
theory and knowledge.
All components of the
assignment are skilfully and
thoroughly addressed.
Demonstrates
sophisticated
understanding and/or
analysis of strategic
management concepts,
theory and knowledge.
All components of the
assignment are
sophisticatedly and
masterfully addressed.
Infographic
30%
Infographic is inaccurate
and does not portray the
strategic plan.
Infographic is poorly
presented, with
unacceptable visual
impact.
Infographic is reasonably
accurate and portrays the
strategic plan.
Infographic is well-
presented, with reasonable
visual impact.
Infographic is mostly accurate
and clearly portrays the
strategic plan.
Infographic is well-presented,
with good visual impact.
Infographic accurately and
very clearly portrays the
strategic plan.
Infographic is very well
presented, with very good
visual impact.
Infographic accurately and
expertly portrays the
strategic plan.
Infographic is excellently
presented, with
sophisticated visual impact.
Presentation transcript
and communication
style
Difficult to understand for
audience, no logical/clear
structure, poor flow of
ideas, presentation lacks
supporting evidence.
Information, arguments and
evidence are presented in a
way that is not always clear
and logical.
Information, arguments and
evidence are well-presented,
with a mostly clear flow of
ideas and arguments.
Information, arguments and
evidence are very well
presented; the presentation
is logical, clear and well-
supported by evidence.
Expertly presented; the
presentation is logical,
persuasive, and well-
supported by evidence,
demonstrating a clear flow
of ideas and arguments.
MGT302A/BIZ303_Assessment3_InfographicPresentation Page 5 of 5
30%
Presentation transcript
does not link coherently
to the infographic.
Language is not
appropriate, inspiring
and/or engaging for a
group of employees.
Presentation transcript links
partially to the infographic.
Style is reasonably
appropriate, inspiring and
engaging for a group of
employees.
Presentation transcript links
clearly to the infographic.
Style is clearly appropriate,
inspiring and engaging for a
group of employees.
Presentation transcript links
very clearly to the
infographic.
Style is very appropriate,
inspiring and engaging for a
group of employees.
Presentation transcript
links seamlessly and to the
infographic.
Style is highly appropriate,
inspiring and engaging for a
group of employees.
Written communication
10%
Written articulation needs
improvement and
contains grammatical
and/or e
ors.
Written articulation is
satisfactory with minimal
grammatical and/or spelling
e
ors
Written articulation is clear
with no major grammatical
and/or spelling e
ors.
Written articulation is very
clear with negligible
grammatical and/or spelling
e
ors.
Written articulation is
flawless