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MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 1 of 6 ASSESSMENT BRIEF Subject Code and Title MGT302A/BIZ303: Strategic Management Assessment Assessment 2 - Case Study Report...

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MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 1 of 6

ASSESSMENT BRIEF
Subject Code and Title MGT302A/BIZ303: Strategic Management
Assessment Assessment 2 - Case Study Report
Individual/Group Individual
Length 2000 words, +/- 10%
Learning Outcomes a) Describe and evaluate the objectives, aims and the primary
aspects of a strategic plan whilst taking into account the vision
and mission of the organisation.
) Discuss and evaluate the processes and forces that
influence the strategic decision-making process in relation to
usiness strategy.
c) Explain the significance of strategy as a means of identifying
and realising opportunities for growth.
d) Analyse the managerial, planning and procedural tasks
associated with implementing and executing organisational
strategies and identify the key risks associated with this
process.
e) Prepare and justify a strategic plan.
f) Demonstrate an ability to think strategically about an
organisation, its position in the marketplace and how it can
gain a sustainable competitive advantage.
Submission Due by 11:55pm AEST/AEDT Sunday of module 5 (week
9)
Weighting 40%
Total Marks 100 marks
Context:
You are a strategic analyst for a management consulting firm that specialises in the analysis of
Australian organisations. Your task is to write a report based on a case study of an Australian
corporation. You are to use the framework models of strategic management, in order to evaluate the
environment the organisation operates within and its mission goals and strategic choices. Additionally,
you will provide some recommendations that both support and critique the strategic direction the
organisation has chosen to pursue.
MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 2 of 6
Instructions:
This assessment requires that you write a report on one of the following organisations:
Telstra
Over the past few years, Telstra, Australia’s largest provider of telecommunications services, has faced
increasing competition from domestic and overseas providers. Rapid changes in technology, consumer
ehaviour, and the introduction of the NBN (National Broadband Network) have become a catalyst
for the organisation to change its approach to both customer service and product innovation. Pressure
to deliver returns to shareholders are ever-increasing; formulating and delivering a successful strategy
is critical. More information on Telstra may be found at:
 Annual report: https:
www.telstra.com.au/content/dam/tcom/about-us/investors/pdf-
e/Annual-Report-2017.PDF
 General company information: https:
www.telstra.com.au/aboutus
 Strategy: https:
www.telstra.com.au/aboutus/our-company/future/Ourcorporatestrategy
Westpac
The Australian banking environment is dominated by a small number of large banks. In the last few
years, the banking industry has come under increasing pressure from the government and public, due
to the high levels of profit that they report. This has culminated in a government investigation into the
industry which is cu
ently underway. Westpac has an innovative strategy which em
aces digital
technology and a dedicated focus on customer service. Westpac has also led the industry in
community banking and sustainability initiatives. More information on Westpac may be found at:
 Annual report: https:
www.westpac.com.au/about-westpac/investor-centre/financial-
information/annual-reports/
 General company information: https:
www.westpac.com.au/about-westpac/
 Strategy: https:
www.westpac.com.au/about-westpac/westpac-group/company-
overview/our-strategy-vision/
Woolworths Group
Woolworths Group is a large integrated provider of retail and leisure. Best known for their
supermarket operations, they have faced strong competition over the last few years from the
Australian incumbent, Coles, as well as new overseas entrants such as Aldi and Costco. Woolworths
has recently had a change in chief executive officer (CEO), following a profit downgrade and a failed
attempt at entering the DIY retail business with their Masters Home Improvement stores. They are
facing increased pressure on profit margins and their strategic direction. More information on
Woolworths may be found at:
 Annual report: https:
www.woolworthsgroup.com.au/page/investors/our-
performance
eports/Reports
 General company information: https:
www.woolworthsgroup.com.au/page/about-us/
https:
www.telstra.com.au/content/dam/tcom/about-us/investors/pdf-e/Annual-Report-2017.PDF
https:
www.telstra.com.au/content/dam/tcom/about-us/investors/pdf-e/Annual-Report-2017.PDF
https:
www.telstra.com.au/aboutus
https:
www.telstra.com.au/aboutus/our-company/future/Ourcorporatestrategy
https:
www.westpac.com.au/about-westpac/investor-centre/financial-information/annual-reports
https:
www.westpac.com.au/about-westpac/investor-centre/financial-information/annual-reports
https:
www.westpac.com.au/about-westpac
https:
www.westpac.com.au/about-westpac/westpac-group/company-overview/our-strategy-vision
https:
www.westpac.com.au/about-westpac/westpac-group/company-overview/our-strategy-vision
https:
www.woolworthsgroup.com.au/page/investors/our-performance
eports/Reports
https:
www.woolworthsgroup.com.au/page/investors/our-performance
eports/Reports
https:
www.woolworthsgroup.com.au/page/about-us

MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 3 of 6

 Strategy: https:
www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-
and-objectives/
To prepare for this assessment, the following steps are advised:
 Step 1 - Read the subject materials for modules 1 to 4 (weeks 1 to 8).
 Step 2 - Decide which of the three organisations you will choose as the case study for your
eport by reading the relevant parts of their websites, annual reports and other media
sources.
 Step 3 - Undertake additional research on the organisation you choose as well as source-
elevant journal articles that will help you in writing your report.
A suggested structure for your report is as follows:
Executive Summary (150 words)

Table of contents (not included in word count)

1. Introduction (100 words)
2. Evaluating the organisation’s environment (550 words)
a. External - use Porter and the most relevant 2 elements of PESTEL, (not required to
use each one).
. Internal - use core competencies and value chain analysis.
3. Analysis of competitive advantage (200 words)
a. Discuss competitive rivalry
4. Strategy formulation and choice (550 words)
a. Vision
. Goals
c. Initiatives – cost leadership vs differentiation
5. Recommendations and conclusions (450 words – write this section in ‘first’ person)
a. With rationale for support of strategy
. With rationale for critique of strategy

Reference List (not included in word count)

Appendices (not included in word count)
Please note the following additional information:
 You should adhere to the co
ect use of academic writing, presentation and grammar. You
should write the report in the third person apart from the recommendations section which
you should write in the first person.
 You are advised to include a minimum of 7 academic references which should be textbooks or
journals. Appropriate websites may be used in addition to these.
 It is important to check your similarity in Turnitin. All highlighted sentences must be either
paraphrased in your own words or put in quotes and referenced accordingly. You should be
aiming for as low a similarity score as you can. Similarities highlighted in a contents page,
eference list or appendices is nothing to be concerned about.
 It is important to adopt the appropriate use of the APA 6th edition style when citing and
eferencing research. Please comply with all academic standards of legibility, referencing and
ibliographical details (including reference list).
https:
www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-objectives
https:
www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-objectives

MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 4 of 6
Submission Instructions:
Submit your report via the Assessment link in the main navigation menu in MGT302A/BIZ303 Strategic
Management. The learning facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
MGT302A/BIZ303_Assessment2_CaseStudyReport Page 5 of 6

Learning Ru
ic: Assessment 2 – Case Study Report
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%

Executive summary,
contents and
introduction

10%
Provides poor context and
do not link to the
assessment in a clear and
coherent way. May be
missing entirely.
Provides satisfactory
context but link to the
assessment in only a
partially clear and coherent
way.
Provides reasonable context
and link to the assessment in
a fairly clear and coherent
way.
Provides good context and
link to the assessment in a
clear and coherent way.
Provides excellent context
and link to the assessment
in an extremely clear and
coherent way.

Evaluating the
organisations
environment








25%

Report shows limited
understanding of the
equired concepts and
knowledge.
Limited application and
analysis of internal and
external factors to chosen
organisation, with
minimal evidence used.
Report shows basic
knowledge and
understanding of the
equired concepts and
knowledge.
Some application and
analysis of internal and
external factors to chosen
organisation, with
satisfactory evidence used.
Report shows thorough
knowledge or understanding
of the required concepts and
knowledge.
Thorough application and
analysis of internal and
external factors to chosen
organisation, with clear
evidence used.
Report shows highly
developed understanding of
the required concepts and
knowledge.
Highly developed
application and analysis of
internal and external
factors to chosen
organisation, with well-
substantiated evidence
used.
Report shows a
sophisticated
understanding of the
equired concepts and
knowledge.
Excellent application and
analysis of internal and
external factors to chosen
organisation, with a
oad
and significant evidence
used.

Analysis of competitive
advantage






10%

Report shows limited
understanding of the
equired concepts and
knowledge.
Limited analysis of
competitive advantage to
chosen organisation, with
minimal evidence used.
Report shows basic
knowledge and
understanding of the
equired concepts and
knowledge.
Basic analysis of
competitive advantage to
chosen organisation, with
satisfactory evidence used.
Report shows thorough
knowledge or understanding
of the required concepts and
knowledge.
Thorough analysis of
competitive advantage to
chosen organisation, with
clear evidence used.
Report shows highly
developed understanding of
the required concepts and
knowledge.
Highly developed analysis
of competitive advantage to
chosen organisation, with
well-substantiated evidence
used.
Report shows a
sophisticated
understanding of the
equired concepts and
knowledge.
Excellent analysis of
competitive advantage to
chosen organisation, with
oad and significant
evidence used.
MGT302A/BIZ303_Assessment2_CaseStudyReport Page 6 of 6


Strategy formulation
and choice









25%
Report shows a limited
understanding of the
equired concepts and
knowledge.
Strategy formulation and
choice uses minimal
Answered Same Day Jul 30, 2020 MGT302A

Solution

Sarabjeet answered on Aug 01 2020
130 Votes
Running head: Telstra Strategic Management
Telstra Strategic Management
Telstra Strategic Management
Student Name
University Name
Contents
Introduction    2
2. Evaluating the organization’s environment    2
Porter Analysis    2
PESTLE Analysis    4
. Internal - use core competencies and value chain analysis.    4
3. Analysis of competitive advantage    6
a. Competitive rivalry    6
4. Strategy formulation and choice (550 words)    7
a. Vision    7
. Goals    7
c. Initiatives – cost leadership vs differentiation    7
5. Recommendations and conclusions    9
a. With rationale for support of strategy    9
. With rationale for critique of strategy    9
Conclusion    10
Introduction
Telstra Corporation is Australia's one of the biggest telecommunications company. Telstra was effectively privatized in 2011 and become the Australia’s largest company listed in the Australian Stock Exchange, with more than 1 million shareholders. Telstra is as large as the 36,165 employees and its motto is "Thrive On." The company not only operates in Australia but also operates in 22 other countries outside Australia. The company's main products and services include web services, landline and mobile connectivity, internet and data services, and digital TV. According to 2015 data, the company's revenue is AUD$26.7 billion. Telstra's main market is home and business customers. The business scope continues to grow internationally and companies are taking the opportunity to increase their market share in the global market.
2. Evaluating the organization’s environment
Porter Analysis
    Porter’s Five Forces
    Intensity
    Analysis
    Bargaining power of customers
    Medium
    The organization has a large number of buyers. Telecom network providers don't have much products differentiation which results in low customer switching costs and they can effortlessly switch from one to another service provider. Customers can switch by price. On the other hand, the conversion depends completely on the coverage and quality of the service network and it is a major concern for buyers (Ahmad, Hussain, & Rajput, 2015).
    Bargaining power of suppliers
    Low
    Telstra is one of the largest network providers in the telecommunications industry. Partners and Suppliers are an important part of Telstra. It has great control over the network capacity moreover can manage business markets in different countries. They use their own individual network cabling (Reichert, 2018). The quality of the products sold by the company helps to win the trust of customers.
    Intensity of competitive rivalry
    Medium
    Optus and Vodafone are Telstra's main competitors. However, Telstra still dominates the telecommunications market. They also expanded its presence in Asia, which is exploring opportunities to participate in the international market. Few competitors are capable to maintain the market due to product differentiation and low quality of service.
    Threat of substitutes
    Low
    The user base for accessing networks and services is increasing. Communication and Internet facilities are i
eplaceable. As technology and social trends continue to increase, it seems that there is no choice but the Internet is everyone’s choice.
    Ba
iers to entry
    Low
    Telstra has strong R&D and technological advancements in the telecommunications industry. In order to compete with Telstra, new entrants require a lot of setup costs.
PESTLE Analysis
Economic factors: Telstra Corporation Limited can use the country's economic or financial factors, such as inflation, growth rates, and industry economic indicators, like telecommunications service industry growth rates, consumer spending, and so on to predict not only the industry but also the growth trajectory of industry organizations (Carmody, 2016).
Technical factors: Nowadays technology is rapidly disrupting industries. Because of the rapid changes happening in wired and wireless ca
iers technology, there is always room for technical progress. In order to maintain the industry and provide a comprehensive digital environment for telecom companies, it is necessary to monetize their infrastructure investment. To send experience-based offerings, it is necessary to try to promote data-intensive content and exit the unrestricted program. Telecom companies need to develop new 5G systems and deploy 4G systems.
. Internal - use core competencies and value chain analysis.
Core competitiveness
To analyze the internal environment of the organization there is a need to assess the organizational strengths, capabilities, as well as resources that enhance Telstra's internal environment. Some of Telstra's key capabilities and resources are a strong international presence, a strong customer base, innovation, strong finance, and marketing, and a
oad product portfolio. According to reports, Telstra has a wealth of core competencies and resources. Telstra have to add value to its activities they ca
y out. Product portfolio has to be strengthened to show fierce competition in the global marketplace. In addition to the product portfolio, Telstra has a continuing competitive advantage in every aspect.
Value chain analysis
Value chain analysis is a series of activities of a company operating in particular industry. All the activities are separated into several categories: primary activities plus support activities. Main activities include functions of the organization and provide a competitive advantage for the companies it operates and support activities simply add significance...
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