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MGMT 610 Case Study Assignment Instructions You will select an organization (APPLE) and consider projects likely to be undertaken in such an organization. You may select your current organization...

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MGMT 610
Case Study Assignment Instructions
You will select an organization (APPLE) and consider projects likely to be undertaken in such an organization. You may select your cu
ent organization or research another organization of interest. You will then develop a 5–6-page case study-based risk profile for the organization. The paper must include a title page, abstract, and the following sections:
· Introduction
· Industry particulars
· Trends in industry
· Risks in the industry (general risks)
· Likely risks for a project in the industry selected
· Conclusion
The case study must include support from academic literature as well as trade literature to support the case response. At least 8 references are required, with at least 4 of the 8 references derived from peer-reviewed sources dated within the last 5 years. The other references may come from trade books or other quality trade-related resources as well as the course text. PLEASE PROVIDE IN TEXT CITIATIONS FOR REFERENCES THROUGHOUT PAPER FOR INFORMATION.
Submit this assignment by 11:59 p.m. (ET) on Sunday of module 3.
MGMT 610

C
ASE
S
TUDY

A
SSIGNMENT

I
NSTRUCTIONS

You
will select an organization

(APPLE)
and consider projects likely to be undertak
en in such
an organization. You may select you
cu
ent organization or research another organi
zation of
interest. You

wi
ll then
develop a 5

6
-
page case study
-
ased risk profile for t
he organization. The
paper must

include a title page, abstract, and the following sections:
·

Introduction

·

Industry particulars

·

Trends in industry

·

Risks in the industry (general risks)

·

Likely risks for a

project in the industry selected

·

Conclusion
The case study must include support from academic literature as well as trade literature to
support the case response. At least 8 references are required, with at least 4 of the 8 references
derived from pee
-
eviewed sources dated within the last 5 years. The other references may come
from trade books or other quality trade
-
elated resources as well as the course text.
PLEASE
PROVIDE IN TEXT CITIATIONS
FOR REF
ERE
NCES
THROUGH
OUT PAPER FOR
INFORMATION
.
Submit this assignment by 11:59 p.m. (ET) on
Sun
day

of
m
odul
e
3.
MGMT 610
CASE STUDY ASSIGNMENT INSTRUCTIONS
You will select an organization (APPLE) and consider projects likely to be undertaken in such
an organization. You may select your cu
ent organization or research another organization of
interest. You will then develop a 5–6-page case study-based risk profile for the organization. The
paper must include a title page, abstract, and the following sections:

 Introduction
 Industry particulars
 Trends in industry
 Risks in the industry (general risks)
 Likely risks for a project in the industry selected
 Conclusion

The case study must include support from academic literature as well as trade literature to
support the case response. At least 8 references are required, with at least 4 of the 8 references
derived from peer-reviewed sources dated within the last 5 years. The other references may come
from trade books or other quality trade-related resources as well as the course text. PLEASE
PROVIDE IN TEXT CITIATIONS FOR REFERENCES THROUGHOUT PAPER FOR
INFORMATION.


Submit this assignment by 11:59 p.m. (ET) on Sunday of module 3.
Answered 2 days After Nov 09, 2022

Solution

Dr Shweta answered on Nov 11 2022
56 Votes
Project Title: Case study of APPLE inc. related to its existing business strategy and prospective risk management
Abstract: In this project the marketing and manufacturing strategies of the leading mobile and computer manufacturing industry APPLE is reviewed. Its existing risks factors like cyber risk, high production cost etc. are assessed and the strategies to resolve them are proposed.
Introduction:
Apple is the world spearhead producer and seller of famous high-quality smart phones known commonly as the i-phones. Apple products are the leading products in the world as they ensure high quality, reliability, advanced technology, latest features and appreciable value. Because of these unique features Apple company has no competitors around and is the top
and of the world’s smart phone market [1]. The main contributing factors for its unmatched and unparallel success are its ingenious marketing strategy, great conception and innovation, merchandise leadership with excellent quality, market dominating strategy with efficient risk management plans.
Industry particulars:
Apple Inc. is a multinational technology company of America which was started by Steve Jobs, Steve Wozniak and Ronald Wayne on 1st April 1976. The headquarter of Apple is located in Cupertino, California, United States. It is the world's biggest company in terms of market capitalization and the largest technology company with an estimated total revenue of 365.8 billion US dollars since June 2022. It is one among the top five American companies of information technology the Alphabet, Meta, Microsoft and Amazon. It is the best seller and first mass-producer company of the microcomputers and developed computers including the pioneering graphical user interfaces. The particular approaches followed by this industry to achieve this success were discussed as below:
Selective placement of product and discerning marketing strategy: For the right placement of the product, marketing was done through different ways like television, radio etc. This is an effective business strategy as suggested by Warsewicz et al 2017 [2]. This strategy helps them to showcase their products at the co
ect place and develop successful impact on the consumer.
Leverage of the Customer’s Review – The most important aspect of an manugfacturing company is the satisfactory reviews of its customers as suggested by Nguyen et al 2021 [3]. Apple inc. also followed this key approach and give full attention on the received reviews to improve the quality and features of the designed products. Proper care was taken for development of user-friendly products and descriptive catalogues. On the basis of virtuous product review, Apple achieved great success.
More attention on product quality than price – It’s a particular aspect of the Apple marketing team of Apple that they put more focus on improving the quality and features of their products rather than its price. This is a quality business strategy as suggested by Uzir et al 2020 [4]. Applying this strategy, they are capable to provide their consumers get better product...
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