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ENT309 Entrepreneurship Project Assessment Brief
Assessment 01: Project Proposal for Entrepreneurship Startup (10%)
Assessment Overview:
In this assessment task, you are required to develop a project proposal for an entrepreneurship
project (startup). The project proposal should effectively highlight the key areas of investigation
or problem(s) and emphasize the importance of solving the identified problem. You will
demonstrate your understanding of the components of a project proposal and your ability to
present a clear and compelling case for the proposed startup venture.
Assessment Details:
• Task: Write an 800-word project proposal for an entrepreneurship project (startup),
addressing the key components as outlined below.
• Word Count: 800 words (excluding headings, references, and any appendices)
• Submission Format: Typed document in PDF or Word format.
• Due Date: Week 05
Project Proposal Components:
Your project proposal should include but not limited to the following information or aspects:
1. Description of Your Startup (Approx. 100 words):
Provide a concise overview of your startup, including its nature, goals, and target market.
Highlight the unique aspects of your venture that set it apart from existing solutions.
2. Prospect's Problem or Need (Approx. 150 words):
Identify and elaborate on the specific problem or need that your startup aims to address. Clearly
articulate the pain points or challenges faced by your target audience.
3. Proposed Solution (Approx. 150 words):
Present a comprehensive and innovative solution to the identified problem or need. Explain how
your startup's product or service will effectively address the challenges outlined.
4. Set of Milestones (Approx. 100 words):
Outline the key milestones that will mark the progress of your startup project. These milestones
should represent significant achievements towards the ultimate goal of solving the problem.
5. Definition of Proposed Procedures (Approx. 100 words):
Describe the step-by-step procedures and processes that your startup will undertake to develop
and deliver the proposed solution. Provide a clear understanding of the implementation plan.
6. Timetable and Timeframes (Approx. 75 words):
Create a timeline that outlines the major stages and estimated timeframes for each milestone.
Ensure the timeline is realistic and considers the complexities of startup development.
7. Approximate Budget on Overall Costs (Approx. 75 words):
Provide a rough estimate of the budget required for your startup project, including expenses
such as research, development, marketing, and operations. Justify your budget allocation.
8. Relevant Stakeholders (Approx. 50 words):
Identify and
iefly explain the key stakeholders involved in your startup project. This may
include team members, investors, partners, and customers.
9. Any Endorsements (if applicable) (Approx. 50 words):
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If you have received any endorsements, testimonials, or support from industry experts,
organizations, or potential clients, include them to enhance the credibility of your proposal.
10. Outline of Action Items (Approx. 50 words):
Summarize the immediate next steps or action items that need to be taken to move the startup
project forward after approval.
Assessment Criteria:
Your project proposal will be assessed based on the following criteria:
- Clarity and effectiveness in presenting the problem, solution, and overall startup concept.
- Coherence and logical flow of ideas within the proposal.
- Creativity and innovation demonstrated in proposing a unique solution.
- Realistic and well-structured milestones, timetable, and budget.
- Clear identification of relevant stakeholders and endorsements (if applicable).
- Adherence to word count and submission guidelines.
Important Note:
- Plagiarism and academic misconduct will not be tolerated. Ensure all content is appropriately
cited and referenced.
- Seek guidance from your course materials and additional resources as needed to create a
comprehensive and compelling project proposal.
Resources:
You may refer to the course materials, recommended readings, and relevant online resources to
assist you in understanding and crafting an effective project proposal.
Feel free to reach out to your instructor if you have any questions or need clarification on the
assessment task.
Good luck!
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Assessment 2: Research Report (30%)
In this assessment, you are tasked with crafting a research report spanning 1500 words. The
eport should meticulously detail your research process applied to resolve the problem identified
in Assessment 1.
Word Allocation:
- Introduction: Approximately 150 words
- Problem Statement: Approximately 200 words
- Literature Review: Approximately 300 words
- Methodology: Approximately 250 words
- Findings: Approximately 200 words
- Discussion: Approximately 250 words
- Conclusion: Approximately 150 words
- Recommendations: Approximately 100 words
Structure of the Research Report:
- Introduction
- Problem Statement
- Literature Review
- Methodology
- Findings
- Discussion
- Conclusion
- Recommendations
Plagiarism Warning:
Ensure all content is original and properly cited. Plagiarism or the use of AI-generated text is
strictly prohibited and may result in severe penalties. Use your own words to express your
understanding and analysis of the research process and findings.
Maintain academic integrity throughout your report and seek guidance if needed.
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Assessment 3: Business and Implementation Plan (50%)
In this assessment, you will create a 3000-word professional business and
implementation plan. This plan outlines your entrepreneurial initiative as a potential
usiness solution for the problem highlighted in Assessments 1 and 2.
Components of the Implementation Plan:
- Clarify objectives.
- Assign tasks with deadlines.
- Chart progress toward goals and milestones.
Defining Clear Objectives:
- Set challenging but attainable objectives.
- Objectives should guide daily activities and focus on results.
Breaking Them Down Into Tasks:
- Clearly define tasks and assign responsibilities.
- Emphasize expected results.
- Example tasks: securing office space, obtaining licenses, setting up office systems,
ecruiting clients, creating marketing collateral, soliciting refe
als.
Allocating Time:
- Pair each task with a realistic completion timeframe.
- Be aware of tasks that require more time and research.
Making Progress:
- Monitor task progress and completion percentages.
- Assign responsibility for tracking progress.
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Assessment 4: Pitch Presentation (10%)
This assessment requires a 10-minute oral presentation summarizing Assessments 1, 2,
and 3. Your presentation should demonstrate quality, research, clarity, and
professionalism. Refer to the marking ru
ic for detailed evaluation criteria.
Note: Ensure compliance with your institution's academic integrity policies while
completing these assessments.
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Marking Ru
ic for Assessment 1
Criteria High distinction
85 – 100%
Distinction
75 – 84%
Credit
65 – 74%
Pass
50 – 64%
Fail
0-49%
Introduction and
identification of main
issues/problems in relations
to market analysis
15%
understands critically and
significantly and identify all
key issues logically that are
oth explicitly and implicitly
elated to market analysis
Understands the case incidence
and Identified most of the key
issues logically in the case study
those are both explicitly and
implicitly relevant to market
analysis
Understands the case incidence and
Identified some of the key issues in the
case study that are relevant to market
analysis
Comprehends the case
and Identified a few
issues logically relevant
to market analysis
Unable to identify the key issue
logically and not relevant to
market analysis
Analyse and reflect upon
market issues
15%
Demonstrates advanced
market analysis
fundamentals in a critical
and accurate manner
Demonstrates a sound ability to
amplify and organise market
analysis in a logical and concise
manner
Demonstrates some ability to develop
and organise market analysis in a
logical manner
Demonstrates and
Identifies and describes a
few market analysis
fundamentals
Fails to demonstrate a rigorous
understanding of market issues
and fundamentals
Content and theoretical
discussion
20%
Establishes a solid
analysis/evaluation of the
market issues and
combined with an
understanding XXXXXXXXXXof XXXXXXXXXXthe
elevant academic theory
Establishes a sound analytical
and theoretical approach to
market issues and critically
diagnose and evidence
provided
Establishes a reasonable analytical
and theoretical approach to market
issues, and applies some thinking of
market analysis
Establishes basic use of
the relevant information
to understand relevant
concepts and topics
around market analysis
Establishes a lack of critical
thinking around the academic
theory and fails to adequately
address relevant concepts and
topics around market analysis
Effective
solutions/strategies which
are practicable to
implementation
20%
Well documented and
demonstrates a rigorous
understanding of
appropriate solutions to all
issues in the case study and
identified implementations
strategies were
Fairly documented and
demonstrates an
understanding of appropriate
solutions to most of the issues in
the case study and identified
implementation strategies
Moderately demonstrates an
understanding of solutions to some of
the issues in the case study and
identified limited implementation
strategies
Minimum
understanding of
solutions to a very few
issues in the case study
and not identified
implementation
strategies
Lack of understanding of
solutions and little or no actions
suggested or inappropriate
solutions to the issues.
Appropriate conclusions
and recommendations
10%
The conclusion provides the
oader concept of systems
thinking when applied to the
market analysis setting
The conclusion provides
oad
elevance to the case analysis
and its
oader context within
the market analysis in the 21st
century
The conclusion provides partial
applicability to the case analysis and
the generic framework around the
market analysis
The conclusion and
outcomes are concise and
limited and absence of
logical the case analysis
and recommendations
The conclusion provides
incomplete and nil applicability
to the case analysis and
ecommendations
Integrated structure,
Language
Formatting, and
Presentation (20%)
Presented work is expressed
coherently and concisely
with a very few or zero
English and/or APA citation
and referencing e
ors
Employs appropriate language
and accepted principles of
English and APA citation.
Communicates and presents
clearly and concisely with
minimal e
ors
Incorporates some good appropriate
language that generally conveys
meaning to readers. Writing may
include some e
ors in grammar
and/or references
Employs few appropriate
languages and accepted
principles of English and
APA citation.
Communicates and
presents clearly and
concisely with minimal
e
ors
Presented work is expressed
poorly with many English
and/or referencing e
ors
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Marking Ru
ic for Assessment 2
Criteria High distinction
85 – 100%
Distinction
75 – 84%
Credit
65 – 74%
Pass
50 – 64%
Fail
0-49%
Provide evidence of
appropriate research used
throughout the document,
including co
ect APA
citations and referencing
eferences and evidence
25%
Your plan is well supported by facts
and research which are co
ectly and
completely referenced, with
supporting co
ect APA citations and
eferencing references and
evidence
Your plan is mostly supported by
facts and research which are
eferenced, with supporting co
ect
APA citations and referencing
eferences and evidence
Your plan is somewhat
supported by facts and
esearch, some of which are
eferenced but some are
not. The supporting
eferences and evidence
have been attempted but
has omissions.
Your plan is supported by
limited facts and research,
some of which are
eferenced but many are
not. The supporting
eferences and evidence
have many omissions.
your plan and limited or no
eferencing. References and
evidence have many
omissions or has been
omitted.
Determine appropriate
concepts, theories, topics,
and associated insights.
25%
Demonstrates solid concepts,
theories, topics and associated
insights including
analysis/evaluation of the strategic
planning gap'
Demonstrates sound concepts,
theories, topics and associated
insights including
analysis/evaluation of the strategic
planning gap' that are evidence-
ased
Demonstrates the ability to
think and identify some
concepts, theories,
associated with the use of
strategic planning gap'
analysis
Demonstrates basic use of
elevant analysis to
understand concepts,
theories, topics associated
with the use of strategic
planning gap' analysis
Demonstrates a lack of
critical thinking around the
issues and fails to
adequately