Marketing Plan due week 7— Implementation, control& Conclusion (P 764)–Put weekly parts together and...

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Marketing Plan due week 7— Implementation, control& Conclusion (P 764)–Put weekly parts together and complete the marketing plan. Submit with Title---Week 7—Completion of Marketing Plan

Sumita Mitra · Accepted Answer

3
Marketing Plan – Implementation and control:
Executive Summary:
A marketing plan is a strategy and direction done on the basis of market research involving various processes like the systems, process and the framework in designing a product offering to the customers by an organisation. This is also linked with the generation of growth in revenue and profits for the company and also to sustain in a competitive environment. The marketing plan is strategized keeping in mind the overall business goal of the company.  Marketing plan gives the layout about, how a company will implement its marketing strategy and use the elements of marketing mix to achieve its goals and gain customer base and market share. This also helps to counter the competition in the market and increase market share. (James Chen,2019). 
Situational Analysis:
Another critical aspect of this is to properly implement and keep a control of the plan in the uncertain competitive environment Also successful companies do have a plan B for such uncertainties in the market and customer behaviour to ascertain the success and failure of the marketing plan that is being implemented. The success of the plan is based on how well the strategies are implemented and managed.
Implementation:

Marketing Plan due week 7— Implementation, control& Conclusion (P 764)–Put weekly parts together and complete the marketing plan. Submit with Title---Week 7—Completion of Marketing Plan

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