Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics,...

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Marketing has often been defined in terms of satisfying customers’ needs  and wants. Critics, however, maintain that marketing goes beyond that  and creates needs and wants that did not exist before. They feel  marketers encourage consumers to spend more money than they should on  goods and services they do not really need. With a minimum of 200 words;  What is your understanding of the role of marketing and the marketing  management process?

Soumi · Accepted Answer

Running Head: MARKETING MANAGEMENT	1
MARKETING MANAGEMENT 		3
MARKETING MANAGEMENT
Understanding of the Role of Marketing and Marketing Management Process
Marketing is the act of promotion, conducted by the business organizations in order to sell their products, services or both. In this process, a business organization both creates and satisfies the needs of its customers, because firstly, it informs them about the items to be sold and then it sells them in a way that the customers are satisfied. As mentioned by Gronroos and Gummerus (2014), marketing helps the business company to create an awareness about itself and its outputs on sale, amongst the customers, so that the latter are able to know the details about them.

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before....

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