Marketing communication objectives 1. According to Solomon, M., Charbonneau, J., Marshall, G., & Stuart, E XXXXXXXXXXMarketing: Real People Real Choices (2nd Ed) Auckland: Pearson Education, IMC has...

Marketing Communication
Marketing Communication
Student Code
Instructor Code
Date
1. According to Solomon, M., Cha
onneau, J., Marshall, G., & Stuart, E. (2012) Marketing: Real People Real Choices (2nd Ed) Auckland: Pearson Education, IMC has five (5) functions: create awareness, inform the market, create desire, encourage purchase and build loyalty. In line with these, develop four SMART marketing communication objectives for your product/service (3 Marks each/up to a total of 12 Marks)
It is the duty of the marketing managers to create productive tools and strategies for attaining the goals and objectives. As per the report of Business Insider (2015) it is the duty of the managers to develop effective marketing communication strategies and goals for managing the competition in a productive way. Now we can analyze the four SMART marketing communication objectives for the product portable water purifier.
Marketing Communication Objective – One
“Increase the sales of the water purifier by 10% in the next three months by providing better services”
While analyzing the first objective we can understand that it helps for meeting SMART goal criteria. It is the duty of the company to increase the sales for managing the activities of the organization. In order for attaining this objective the managers have to inform the goal to the team members and they have to motivate the employees for attaining the same (Wilcox et al 2018,p.181). The company is aims at increasing the sales of the water purifier, in order for attaining the same the company has to provide better quality services to the customers at right time. Better customer service always helps for satisfying the needs of the customers.
Marketing Communication Objective – Two
Improve the customer retention
“Increase the retention rates of the customers online from 40% to 50% by the end of 2019”
It is the duty of the customers to attract the customers by providing online ads and campaigns. The company can increase the retention rates of the customers easily by implementing productive IMC tools and strategies. While analyzing the second objective we can understand that it helps for meeting SMART goal criteria. The company can attain the customer retention objective by the end of 2019. It is achievable and realistic goal, the company required the support of competent employees.
Marketing Communication Objective – Three
Improve the
and awareness
“Increase the visitor’s numbers from 1000 to 5000 by November 2019”
We know the fact that fact website called act as an effective communication tool that helps the company for informing product details and features of the product. While analyzing the second objective we can understand that it helps for meeting SMART goal criteria. The company has to increase the visitor’s numbers from 1000 to 5000 by November 2019, it is achievable and realistic goals.
Marketing Communication Objective – Fou
Reduce costs
Reduce the phone calls to the customer service team by 250 per month by July 2019.
By providing effective ads and campaigns the company can attract the customers. The company can also reduce the cost by providing quality services to the customers at right time.
2. Given the range of marketing communication tools (e.g. Advertising, public relations, sales promotion, personal selling and interactive marketing communications), develop your Integrated Marketing Communication mix strategies to achieve your marketing communication objectives(5 Marks each/up to a total of 20 marks).
Creative strategy (with message execution)
We know the fact that in order for attracting the customers most of the companies are using social media marketing tools and strategies. With the support of the social media marketing tools and strategies, the company can able to communicate the information to the people in the different parts of the world. Facebook now considered as an effective medium for communicating the information to the customers in an effective way. With the support social media sites we can easily understand that behavior and attitude of the customers. The company can use Facebook and other sites for attaining the second and third marketing communication objective.
In order for marketing water purifier we are using the humorous ads and campaigns. As...