Marketing Channels Analyze the challenges that organizations face in the effective transition...

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Marketing Channels Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products...

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Marketing Channels

Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1-two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

What are the benefits and limitations of selling through a store front and online?

Answered Same Day Nov 20, 2020

Anuja · Accepted Answer

Traditional Selling and E-commerce
Comparing traditional and online selling- Today is the era of shopping digitally. People rarely visit traditional brick and mortar stores nowadays and do not prefer to stand in queues and spend so much time searching in different isles. Digital media has become so advanced nowadays that there are systems of virtual trial as well. But not every method is all-good. Every variety has its own pros and cons. Let’s discuss them-
1. Traditional selling- the biggest advantage of this method is the customer can touch and feel every product by hand, to judge its quality. Fitting rooms help to determine the perfect size, so there is no need of exchange later on. The downside is too much time is wasted in terms of standing in queues, getting fitted, searching for the right size and options are limited when you are visiting one store.
2. Online selling- digital media has advanced so much that they have even brought shopping into our kitchens and lawn. Now, there need not be any specific shopping day as anytime can be shopping time.

Marketing Channels Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products...

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