LP1 Assignment: The World of Marketing and Sales
This assignment will assess competency 1. Differentiate between the concepts of marketing and sales.
In this course we are studying the concepts of marketing and sales and their far-reaching influence and importance in both our private and professional lives. As we know from our readings, there is a difference between marketing activities and sales activities that are performed by the firm.
For this assignment, first consider what we mean by the term "marketing." What is the definition of "sales?" What is the difference between sales and marketing orientations? What are some of the marketing management philosophies? Lastly, what are some of the important reasons for studying marketing and sales?
Based on your readings as well as additional outside research that you have conducted, write a XXXXXXXXXXword report that responds to the above questions. Make sure that your assignment is formatted in accordance with APA style rules. Feel free to engage in additional research in order to formulate your thoughts.
Submit this assignment to your instructor via the dropbox LP1 Assignment: The World of Marketing and Sales. This assignment is worth 110 points; grading will be based on the LP1 Assignment Rubric.
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