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LP1 Assignment: The World of Marketing and Sales This assignment will assess competency 1. Differentiate between the concepts of marketing and sales . Directions In this course we are studying the...

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LP1 Assignment: The World of Marketing and Sales

This assignment will assess competency 1. Differentiate between the concepts of marketing and sales.

Directions

In this course we are studying the concepts of marketing and sales and their far-reaching influence and importance in both our private and professional lives. As we know from our readings, there is a difference between marketing activities and sales activities that are performed by the firm.

For this assignment, first consider what we mean by the term "marketing." What is the definition of "sales?" What is the difference between sales and marketing orientations? What are some of the marketing management philosophies? Lastly, what are some of the important reasons for studying marketing and sales?

Based on your readings as well as additional outside research that you have conducted, write a XXXXXXXXXXword report that responds to the above questions. Make sure that your assignment is formatted in accordance with APA style rules. Feel free to engage in additional research in order to formulate your thoughts.

Submit this assignment to your instructor via the dropbox LP1 Assignment: The World of Marketing and Sales. This assignment is worth 110 points; grading will be based on the LP1 Assignment Rubric.

Answered Same Day Oct 10, 2019

Solution

David answered on Nov 30 2019
144 Votes
1
Running Head: SALES VS MARKETING
2
SALES VS MARKETING
Assignment Title
Student Name
Course Name
Instructor Name
Date
Marketing
Marketing is identifying the needs of the customers and providing such products and services that will meet the need and requirement of the customers. Marketing is the process in which they persuade the interest of customer towards the product or services sold by the company. As per the American Marketing Association marketing is defined as the set of activities and process in which the organization communicates, deliver, exchange offerings that are delivering product or service for the price that will add value to the customers, partners and the society as a whole (Thimmesch, 2010).
Sales
Selling is an activity of promoting and transfer of ownership of the product from the seller to the buyer. The main activity of selling is to sell the product or services that are owned by the company without considering the need and requirement of the customers. They mainly focus on promoting the product that the company has and primarily focuses on transfe
ing the title of the product. It will mainly persuade the minds of the customers to purchase the product or service by indicating the merits of the product.
Difference Between Marketing and Selling
Marketing is the process that begins before manufacturing a product or providing the services as it analysis the needs of the customers and targets to address the needs of them. On the other hand, selling focuses on manufacturing the product and determines their services and focuses on selling to the customers whether they require them or not (Gupta, 2011). They do not address the needs of customer like marketing. In marketing process, there is the focus of convincing the customers about the quality of the product or service and how it satisfies the needs of them, unlike selling that focuses on transfe
ing the ownership of the product.
Sales focuses on matching the customer demand as per the product or service offered by the company while...
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