© Laureate International Universities 2016
Assessment Brief
Program Bachelor of Business
College
William Blue College of Hospitality Management
APM College of Business and Communication
Code and Subject MGT302A – Strategic Management
Assessment Case Study – (Essay format)
Group or Individual Individual
Length 2000 words (+/-10%)
Learning Outcomes
1. Describe various key strategic management processes (strategic inputs,
strategic actions and strategic outcomes)
2. Discuss, assess and analyse the internal and external environments of an
organisation to determine resources, capabilities and core competencies
3. Develop and critique the implementation of strategic responses to cu
ent and
future issues facing the global business environment
4. Evaluate business and corporate level strategy and identify the key risks
associated with these strategies
5. Evaluate an organisations ability to effectively implement
usiness/corporate strategies
Submission Date Week 12
Total Marks 100
Weighting 50%
Case study questions:
The following questions are based on the case “Tesla Motors: Charging into the Future?”
(Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e,
Cengage Learning, Case 29, pgs XXXXXXXXXX).
1.Critically evaluate Tesla’s competitive environment. Does the company have a source of
(sustainable) competitive advantage?
2. Based on an analysis of the internal environment, discuss the company’s capabilities, and
core competencies. Does Tesla have any weaknesses that can impact its ability to compete in
the future?
3. What are the trends and conditions in the external environment that have had / will have a
dominant influence on the firm’s strategic actions?
4. What are the advantages of Tesla’s business level strategy? What are the risks?
5. As the company grows and expands internationally, what challenges is it likely to face?
What recommendations can you make to reduce these potential risks?
Required:
You should produce an essay that answers each one of the questions above, using a
question/answer format. Each question is worth 20 marks (Total 100 marks). The document should
include a title page at the start, and a full reference list at the end. In-text referencing
(Think/Harvard-style) should be used where necessary.
© Laureate International Universities 2016
Marking Guide (per question)
Responses accurately and clearly communicate answers to case study questions /10
0 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 10.0
Majority of
esponses do not
answer the
question asked
AND
communication is
unclear with minor
spelling and
grammatical e
ors.
Responses have an
implied answer to
the questions asked
ut do not directly
answer the
questions OR
communication is
poor with major
spelling or
grammatical e
ors.
Majority of
esponses provide a
direct and accurate
answer to the
questions but the
communication lacks
clarity OR has major
grammatical or
spelling e
ors.
Majority of
esponses provide a
direct and accurate
answer to the
questions.
Responses are
clearly
communicated with
minor grammatical or
spelling e
ors.
All responses
provide a direct
and accurate
answer to the
questions.
Responses are
communicated clearly
withno
grammatical or
spelling e
ors.
Theory used is accurately explained and applied to support answers /8
0 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 8.0
Majority of
esponses are
NOT supported
with relevant
theoretical
knowledge OR
majority of theory
used is
explained
inco
ectly.
Majorityof
esponses to
questions are
supported with
elevant theoretical
knowledge that is
explained with
minor clarity
issues and not
integrated intothe
answer.
Majority of
esponses to
questions are
supported with
elevant theoretical
knowledge.
Explanation of
theory has minor
e
ors or clarity
issues, but
integrated well in the
answer.
All responses to
question are
supported with
elevant theoretical
knowledge that is
explained co
ectly
BUTnotintegrated
well into the answer.
All responses to
questions are
supported with
elevant theoretical
knowledge that is
explained co
ectly
and integrated
seamlessly intothe
answer to the
question.
Theory is supported with appropriate references that are cited co
ectly /2
0 0.25 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 2.0
In-text or reference
list citations are NOT
used.
In-text and
eference list
citations are
present but do not
follow a particular
eferencing
framework.
Referencing style
used is used co
ectly
ut is notthe
eferencing style
equired according to
Think Education
Standards.
In-text and reference
list citations used
accurately but have
minor e
ors
according to Think
Education Standards.
Both in-text and
eference list
citations are used
perfectly according
to Think
Education
standards.
Total mark /20