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© Laureate International Universities 2016 Assessment Brief Program Bachelor of Business College William Blue College of Hospitality Management APM College of Business and Communication Code and...

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© Laureate International Universities 2016
Assessment Brief
Program Bachelor of Business
College
William Blue College of Hospitality Management
APM College of Business and Communication
Code and Subject MGT302A – Strategic Management
Assessment Case Study – (Essay format)
Group or Individual Individual
Length 2000 words (+/-10%)
Learning Outcomes
1. Describe various key strategic management processes (strategic inputs,
strategic actions and strategic outcomes)
2. Discuss, assess and analyse the internal and external environments of an
organisation to determine resources, capabilities and core competencies
3. Develop and critique the implementation of strategic responses to cu
ent and
future issues facing the global business environment
4. Evaluate business and corporate level strategy and identify the key risks
associated with these strategies
5. Evaluate an organisations ability to effectively implement
usiness/corporate strategies
Submission Date Week 12
Total Marks 100
Weighting 50%
Case study questions:

The following questions are based on the case “Tesla Motors: Charging into the Future?”
(Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e,
Cengage Learning, Case 29, pgs XXXXXXXXXX).
1.Critically evaluate Tesla’s competitive environment. Does the company have a source of
(sustainable) competitive advantage?
2. Based on an analysis of the internal environment, discuss the company’s capabilities, and
core competencies. Does Tesla have any weaknesses that can impact its ability to compete in
the future?
3. What are the trends and conditions in the external environment that have had / will have a
dominant influence on the firm’s strategic actions?
4. What are the advantages of Tesla’s business level strategy? What are the risks?
5. As the company grows and expands internationally, what challenges is it likely to face?
What recommendations can you make to reduce these potential risks?
Required:

You should produce an essay that answers each one of the questions above, using a
question/answer format. Each question is worth 20 marks (Total 100 marks). The document should
include a title page at the start, and a full reference list at the end. In-text referencing
(Think/Harvard-style) should be used where necessary.
© Laureate International Universities 2016
Marking Guide (per question)

Responses accurately and clearly communicate answers to case study questions /10
0 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 10.0
Majority of
esponses do not
answer the
question asked
AND
communication is
unclear with minor
spelling and
grammatical e
ors.
Responses have an
implied answer to
the questions asked
ut do not directly
answer the
questions OR
communication is
poor with major
spelling or
grammatical e
ors.
Majority of
esponses provide a
direct and accurate
answer to the
questions but the
communication lacks
clarity OR has major
grammatical or
spelling e
ors.
Majority of
esponses provide a
direct and accurate
answer to the
questions.
Responses are
clearly
communicated with
minor grammatical or
spelling e
ors.
All responses
provide a direct
and accurate
answer to the
questions.
Responses are
communicated clearly
withno
grammatical or
spelling e
ors.
Theory used is accurately explained and applied to support answers /8
0 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 8.0
Majority of
esponses are
NOT supported
with relevant
theoretical
knowledge OR
majority of theory
used is
explained
inco
ectly.
Majorityof
esponses to
questions are
supported with
elevant theoretical
knowledge that is
explained with
minor clarity
issues and not
integrated intothe
answer.
Majority of
esponses to
questions are
supported with
elevant theoretical
knowledge.
Explanation of
theory has minor
e
ors or clarity
issues, but
integrated well in the
answer.
All responses to
question are
supported with
elevant theoretical
knowledge that is
explained co
ectly
BUTnotintegrated
well into the answer.
All responses to
questions are
supported with
elevant theoretical
knowledge that is
explained co
ectly
and integrated
seamlessly intothe
answer to the
question.
Theory is supported with appropriate references that are cited co
ectly /2
0 0.25 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 2.0
In-text or reference
list citations are NOT
used.
In-text and
eference list
citations are
present but do not
follow a particular
eferencing
framework.
Referencing style
used is used co
ectly
ut is notthe
eferencing style
equired according to
Think Education
Standards.
In-text and reference
list citations used
accurately but have
minor e
ors
according to Think
Education Standards.
Both in-text and
eference list
citations are used
perfectly according
to Think
Education
standards.
Total mark /20
Answered Same Day Apr 22, 2020 MGT302A

Solution

Soumi answered on May 01 2020
137 Votes
STRATEGIC MANAGEMENT
TESLA CASE STUDY
Table of Contents
Introduction    3
1. Evaluating Tesla’s competitive environment and if it has a sustainable competitive advantage    3
2. Based on Tesla’s internal environment, analyzing its core competencies, capabilities and weaknesses if any    5
3. Conditions and trends in external environment with dominant effects on Tesla’s strategic actions    5
4. Benefits and risks of Tesla’s business level strategy    6
5. Challenges on expanding internationally and recommendations to reduce them    6
Conclusion    7
References    8
Introduction
Strategic management is an extremely competitive area of operation that initiates the company to proceed towards its organizational goals. The increasing competition in the market forces organizations to think beyond their regular strategies and act in an unconventional way that not only
ings success to them, but also helps to sustain it. Hence, it can be said that in the cu
ent competitive scenario, earning competitive advantage is not the sole aim of the firms, but retaining it to the benefits of the organization is of the utmost importance. Tesla is an automobile firm established in California in 2003 that has been quite successful so far. Its major popularity has been in the market due to its electric vehicles (EV), which implements the power train technology. The cu
ent essay is the analysis of the situation for Tesla that might help it sustain its present position in the market in future.
1. Evaluating Tesla’s competitive environment and if it has a sustainable competitive advantage
The competitive environment of Tesla is impregnated with competitors, which is why operating within such a competitive market is very much difficult for it. However, it has tried so far to hold on to its success that it has gained over the years, with the help of strategic decisions and competitive strategies. According to Nguyen (2017), the Porter’s five forces analysis tool helps to analyze the competitive environment, within which an organization is subjected to perform. Hence, this tool can be used to analyze the cu
ent competitive situation of the company as well as for predicting if it can retain the competitive edge over the forthcoming future or not.
Threats of Competitive Rivalry: The key competitors of Tesla are General Motors (GM) and Toyota Motor Company, Nissan Motor Company, Honda Motor Company and Ford Motor Company (Hitt, Ireland & Hoskisson, 2015). Amongst them, Tesla excels due to its EV which is incomparable to the other competing
ands because the latter have most of their automobiles in the internal combustion category and hy
id or plug-in model categories than in the EV category. As mentioned by Wee (2017), although a company can have a very few number of competing firms, however, if the competitive strategies of those few firms are extremely difficult to cope with, then it can be said that the competitive rivalry is quite high for the company. Therefore, if this situation is analyzed from the context of Tesla, it could be viewed that the competitive strategies of Nissan, Ford or Honda are far more potent in terms of earning competitive edge to them, than the strategies of Tesla. Therefore, the competitive forces of the rival firms are quite high for Tesla. On the other hand, there are other organizations as well that impose competition over Tesla in the US. However, these cannot be considered as threats because their levels of operations are quite inferior to those of Tesla.
Threats of New Entrants: The market, in which Tesla operates is already explicit with competitors and tough competition. Hence, it is not a feasible ground for any new company entering the market that could have posed threat on it. According to Napshin and Marchisio (2017), high expenses of
and development, establishing business and scaling the product in competition to the existing firms make the threats of new entrants quite low for the existing firms. Therefore, for established and highly popular
and such as Tesla, this forces of the analytical tool is quite low.
Bargaining Power of Customers: The customers of Tesla get a variety of automobile options from the company that is quite potent for covering their needs. Tesla has succeeded to cater to the needs of both the types of the customers, who buy the EV cars, and the ones who buy the power train machineries (Hitt, Ireland & Hoskisson, 2015). For example, the...
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