KEY INFORMATION Type: Individual or in Pairs Weight: 10% Due Date: Friday, September 29 11:59...

Question

KEY INFORMATION

Type: Individual or in Pairs Weight: 10%

Due Date: Friday, September 29 11:59 p.m.

When completing this work, consider the company and the customer you focused on for your first assignment.

INSTRUCTIONS

Act as a Marketer

Describe the company, its products and offerings in the role of a marketer to communicate with your identified customer. This description will include all the positive aspects that could be presented to consumers and all the problems or objections that may arise when considering your company. You should suggest the successful ways this company should attempt to market to your consumer (persona). Think Advertising - what is the message, where/how will it be communicated, and why will it

matter?

Act as a Skeptical Consumer

Describe the company in the role of a consumer that the company has not yet won over (they haven't made a purchase). Explain what may be at the heart of their perception(s).

You may wish to format this part of the assignment as a point made by the marketer and a counterpoint made by the skeptic

Explain

Using appropriate examples, discuss how perception can influence consumer value and behaviour.

FORMAT

Cover Page: Required. Length: 1-3 pages (Cover page included)

Font Type: Any sans serif font

Font Size: 11pt

Line Spacing: 15

Citations: APA, if needed

File Type: Please submit a PDF file

AI STATEMENT

It is not appropriate to use Al tools to complete any part of this assignment.

individual-assignment-2-thursday-zewfbnkq.pdf

Ayan · Accepted Answer

WRITTEN ASSIGNMENT		6
WRITTEN ASSIGNMENT
Table of contents
Introduction	3
Positive Aspects and Offerings	3
Potential Objections	4
Marketing Strategies	5
Skeptical Consumer Perspective	5
The Influence of Perception on Consumer Behaviour	6
Conclusion	6
References	8
Introduction
	Our sports brand establishes itself as a worldwide sports brand that captures the hearts and dreams of athletes and fitness enthusiasts alike in a world that is driven by athletics, fitness, and personal style. It is essential to give a thorough overview of the business, its varied product portfolio, and the range of services that distinguish Our sports brand as a leader in the sector as we enter into the world of marketing Our sports brand. In this article, we will highlight the benefits that make our sports brand appealing to customers while also noting any possible drawbacks that could emerge when people consider associating themselves with the brand. Our sports brand encompasses a lifestyle rather than merely being a sports brand. We serve those who consider sport to be more than simply an activity but also an integral part of who they are. In the parts that follow, we'll explain our position as marketers, defining the core of the brand, then switching to the viewpoint of a skeptic to learn more about their concerns. We'll wrap off by talking about how perception has a significant impact on customer value and behaviour.
Positive Aspects and Offerings
	Our sports brand is committed to offering athletes and fitness fans the most advanced sports apparel that improves functionality, comfort, and style. As a sports brand, some of our primary advantages and strengths are as follows –
· High-Quality Products: Products under our sports brand are known for their exceptional quality (Gawrysiak et al., 2020). We carefully choose our fabrics to guarantee their sturdiness, breathability, and moisture-wicking capabilities.
· Innovative Design: We keep competitive by introducing design aspects that not only improve performance but also give products a hip and modern appearance. Our goods are made to help athletes look and feel good.
· Wide Product Range: Our sports brand provides a wide variety of items, including running shoes, activewear, compression gear, sports accessories, and more. Customers can choose the ideal equipment for their unique needs thanks to the diversity.
· Consumer-Centric Approach:

KEY INFORMATION Type: Individual or in Pairs Weight: 10% Due Date: Friday, September 29 11:59 p.m. When completing this work, consider the company and the customer you focused on for your first...

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