It is same as the order XXXXXXXXXXMake sure you use different topics

Question

It is same as the order XXXXXXXXXXMake sure you use different topics

Akansha · Accepted Answer

New product development
1
New product development
UNIVERSITY NAME:
STUDENT NAME:
DATE:
Contents
INTRODUCTION	2
Facts about the chosen company	2
Ownerships	2
Sales	3
Product ranges	3
Management	3
Profitability	3
Share price history	3
Market segmentation	4
Sales	4
Growth	4
Competitors	4
The rationale for the chosen products	4
Target customer	5
Marketing Mix strategy	6
Conclusion	7
References:	8
INTRODUCTION
The given paper will discuss the new product launching and how it will attract the particular consumer in specific geographical areas. Overview of the chosen company will be explained to understand its ownership, sales, product range, and profitability in detail. 
Dreft is a new liquid detergent which is sold of Procter and Gamble. Dreft is mainly made to for newborn babies to protect their soft and delicate skin. The brand also sells various detergent powders for all age group at affordable prices. The main aim of the company is to provide the baby detergent powder to all classes of people to protect the delicate skin of the babies. Dreft has been chosen by the moms for 80 years and trusted by the families worldwide along with the paediatricians all along. This brand is owned by the Procter and Gamble and sold in Australia through various supermarkets, such as cols, and Woolworths. Keeping the dignity of the brand baby detergents are in trend as new parents are highly conscious of their child. The baby detergent is now expanded into a new fragrance flavour that better suits the children. This product line would be very new for the company as it recently it only sells detergent without any fragrance. 
Facts about the chosen company
Below are the key facts that must be considered while launching or introducing the new product:
Ownerships- as Dreft is owned by the Procter and Gamble, this new product will also be launched by the same company which will help in the massive growth and development. The company may choose local markets to distribute the products to achieve more profit and cover more geographical location. Offering the products through the local chains or supermarkets would help the local people to get the product more easily and in the simpler way (Swanson, 2011). 
Sales – The baby detergent market in Australia is expected to be increased by 80% as new parents are highly conscious and choosy for selecting delicate and soothing products for their children. Dreft is a popular baby brand which is expected to increase its sales of this product extension.

It is same as the order XXXXXXXXXXMake sure you use different topics

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