You work for a tourism consultancy firm which has been commissioned to research the market for a tourism business that is considering marketing overseas. The research should cover 3 overseas countries. As a result of the research, you select one country you think the business should target initially. You make an oral presentation to the company of the results of the research and make proposals for a marketing strategy.You may choose from one of the following company types:Consortium of country house hotelsChain of independent hostels / budget accommodationConsortium of attractionsAn incoming tour operatorConference organizerSpecialist incentive operatorYou will be creating a PowerPoint presentation for this assignment. The PowerPoint will serve as your "oral presentation" to the company. Your presentations must:Consider the product and its marketing mixRelate the product to its appeal in different marketsResearch overseas markets and marketing opportunitiesInterpret the product for the marketProduce and / or select appropriate support materialsDisplay / present promotional literature / sales material Submission Instructions:You will want to make sure your PowerPoint emphasizes content and visual effectiveness of promotional materials. Any materials you produce (e.g. headers, labels, printed itineraries) should be accurate and well presented. It does not have to be professionally created.
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