Instructions Consider the product and its marketing mixRelate the product to its appeal in different...

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Instructions

Consider the product and its marketing mix
Relate the product to its appeal in different markets
Research overseas markets and marketing opportunities
Interpret the product for the market
Produce and / or select appropriate support materials
Display / present promotional literature / sales material

Submission Instructions:
You will want to make sure your PowerPoint emphasizes content and visual effectiveness of promotional materials. Any materials you produce (e.g. headers, labels, printed itineraries) should be accurate and well presented. It does not have to be professionally created. Please refer to the rubric for expectations. If you have questions, please feel free to contact me.

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You work for a tourism consultancy firm which has been commissioned to research the market for a tourism business that is considering marketing overseas. The research should cover 3 overseas countries. As a result of the research, you select one country you think the business should target initially. You make an oral presentation to the company of the results of the research and make proposals for a marketing strategy.
You may choose from one of the following company types:
Consortium of country house hotels
Chain of independent hostels / budget accommodation
Consortium of attractions
An incoming tour operator
Conference organizer
Specialist incentive operator
You will be creating a PowerPoint presentation for this assignment. The PowerPoint will serve as your "oral presentation" to the company. Your presentations must:
Consider the product and its marketing mix
Relate the product to its appeal in different markets
Research overseas markets and marketing opportunities
Interpret the product for the market
Produce and / or select appropriate support materials
Display / present promotional literature / sales material

Submission Instructions:You will want to make sure your PowerPoint emphasizes content and visual effectiveness of promotional materials. Any materials you produce (e.g. headers, labels, printed itineraries) should be accurate and well presented. It does not have to be professionally created.

Deblina · Accepted Answer

Expanding Overseas: A Strategic Move for Charming Escapes
Expanding Overseas: A Strategic Move for Charming Escapes
We are a travel company that specializes in unique and personalized experiences.
Our team consists of experienced travelers and destination experts.
We strive to create unforgettable memories for our clients.
Charming Escapes
Charming Escapes is a consortium of unique country house hotels known for their historic charm, picturesque settings, and authentic experiences.
Good [morning/afternoon/evening], everyone. I'm pleased to welcome you to today's presentation, where we will explore the strategic move of expanding Charming Escapes, our consortium of country house hotels, into international markets. In the upcoming slides, we will outline the essential components of our overseas expansion plan, which encompass thorough research, target market selection, the development of a comprehensive marketing strategy, and the creation of compelling promotional materials. To provide context, let me briefly introduce Charming Escapes. We are a collection of unique country house hotels renowned for our historic charm, picturesque settings, and the delivery of authentic and memorable experiences to our guests. Our primary objective today is to present a well-considered strategy for expanding into international markets, emphasizing why this expansion is crucial for our growth, revenue diversification, and enhancing our global brand presence. So, without further delay, let's dive into the details and unveil how we intend to take Charming Escapes to new heights through international expansion.
2
"Selecting the Right Overseas Market"
"Expanding into international markets offers several benefits, including diversifying our customer base, increasing revenue, and enhancing our brand's reputation on a global scale."
Market Size:
"We considered markets with significant tourism potential."
Growth Potential:
"We focused on markets showing positive tourism trends."
Cultural Alignment:
"We sought markets compatible with Charming Escapes' unique offerings."
Reveal the Chosen Target Market:
"After careful evaluation, we have selected 'France' as our initial target market."
In this section, we'll delve into our overseas expansion strategy.

Instructions Consider the product and its marketing mixRelate the product to its appeal in different marketsResearch overseas markets and marketing opportunitiesInterpret the product for the...

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