Individual Assurance of Learning Exercise 1Complete Assurance of Learning Exercise 1B, Step 4, on...

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Individual Assurance of Learning Exercise 1

Complete Assurance of Learning Exercise 1B, Step 4, on textbook page 36. (Note: In addition to the instructions, you may choose to use the company's corresponding website for the Annual Report and/or the Securities and Exchange Commission's Edgar database for the corresponding 10K.)
Complete Assurance of Learning Exercise 10D on textbook page 321. (Note: There are correct and incorrect answers.)
Complete Assurance of Learning Exercise 1D, Steps 1–2, on textbook page 37.
Complete Assurance of Learning Exercise 1F, Step 1, on textbook page 38. Upon completion of Step 1, prepare a 1-page summary of your findings using current APA format.
Place the results of the exercise(s) in a single document and submit it via the link provided. Include your name, class, section number, and the number of the exercise(s) on the attachment (e.g.: 1B, Step 3). Be sure that the assignment is in a business-professional format; include current APA citing and referencing.

Book:

David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases (15th ed.). Boston, MA: Pearson. ISBN: XXXXXXXXXX.

David · Accepted Answer

Running head: STRATEGIC MANAGEMENT 
1
STRATEGIC MANAGEMENT 
5
Strategic Management
Name
Institution
Strategic Management
Exercise 1B, Step 4
PEPSICO Company
a) Strengths 
1. Branding-ranked 26th among top 100 worldwide brands
2. Product diversity- annual sales of over $ 1,000 million
3. Extensive distributionchannel- 3 times faster product distribution
4. Corporate social responsibility projects- reaching over 50% of customer base
5. Competence in acquisitions and mergers- owns over 60% of the mergers
6. High profitability- 22 brands earning $1  billion a year(Jurevicius, 2013)
7. Successful advertising and marketing campaigns- reaching over 80% of customers
8. Complementary product sales- controlling 50% of the market
9. Proactive and progressive- ranked 26th globally
10. High market position- 2nd after Coca-Cola
b) Opportunities
1. Broadening of product base-to increase product profitability by 20%.
2. International expansion- to control over 60% of global customer base.
3. Growing bottled water and savory snack market in the US-Projected growth was worth over $24 million in 2012.
4. Growing snacks and beverages consumption in emerging markets- positioned second after Coca-Cola
5. Increasing demand for healthy beverages and food
6. Further expansions through acquisitions-increased acquisitions of over 10%
7. Bottled water consumption growth- 2 billion bottles per day
8. Savory snacks consumption growth
9. Increasing target markets
c) Engagement in product differentiation strategy(Friesner, 2014)
Threats
1. Decline in Carbonated drink sales- $63, 459 million decline in value in 2012
2. Negative impact of government regulations- 10% decline on profits
3. Intense competition-2% fall in product prices
4. Potential disruption because of labor unrest- shutting of production for one month in 2008
5. Changes in consumer tastes-1% loss of customers
6. Water scarcity-daily loss of 1000 gallons of water
7. Decreasing gross profit margin- 5% loss in profits due to competition
8. Strong dollar
9. Negative implications of legal procedures 
10.

Individual Assurance of Learning Exercise 1 Complete Assurance of Learning Exercise 1B, Step 4, on textbook page 36. (Note: In addition to the instructions, you may choose to use the company's...

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