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Individual Assignment (Essay) Worth 15% Type A Due date: Weekly Final essay due date: Week 7 (Refer course description for specific due date) Objective: The purpose of this assignment is to enable...

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Individual Assignment (Essay)
Worth 15% Type A
Due date: Weekly
Final essay due date: Week 7 (Refer course description for specific due date)
Objective:
The purpose of this assignment is to enable students to evaluate professional communication aspects within an industry in relation to the various elements covered, and to demonstrate the ability to communicate the key issues through a written essay.
Assignment topic:
Oral Reports and Presentations
There are many occasions when you will be required to speak in public: during your studies at university, in your workplace and even in social situations. In this essay you will explore the preparation and delivery of oral reports and presentations.
Discuss the following aspects in your essay:
• The impact of Microsoft PowerPoint on presentations in general. What are some consequences of PowerPoint’s popularity? Are there any (better) alternatives?
• Scientific presentations – their preparation and delivery. Consider, for example, a presentation on global warming.
• Multiple Intelligences -how can presentations be developed based on Howard Gardner’s theory of multiple intelligences?
Description of assignment:
Students will prepare a 2500 word essay (not including references). The assignment is to be completed individually. This is NOT a group assignment. Please refer marking criteria for more detailed breakdown of marks.
Tasks Due Weight
1) Draw up a timetable that identifies the various stages of development in the writing of your essay and allows sufficient time for each stage. This time table should include activities in each week. Week 4 during tutorial 1%
2) Research the topic using books, journals and reputable websites. As a minimum, your research should include at least three (3) books (may be online books), at least three (3) journal articles (may be online journal articles) and at least three (3) internet sites (general websites except Wikipedia), total of 9 sources, all of which are used to provide you with the background for your essay.
Week 4 during tutorial 1%
3) Write annotated bibliography for all 9 sources. Week 5 during tutorial 2%
4) Produce a detailed concept map showing as much as you can find out about the topic. (Archee, Gurney &Mohan, 2013, p.371)
Week 5 during tutorial 2%
5) Draft essay using strategies 4Ps, 5Ws and 1H (Archee et. al., 2013, p XXXXXXXXXXWeek 6 during tutorial 2%
6) Produce a detailed essay outline. (Archee et. al., 2013, p.372) Week 6 during tutorial 2%
7) Final Essay Week 7 (Refer course description) 5%
It is expected that the essay will provide a balanced view of the issues discussed.
Presentation of your Essay
• Essays are to be presented according to the information contained in the University Guide for the Presentation of Academic Work (see http://www.ballarat.edu.au/generalguide)
• In the essay, you are expected to write in paragraph style with an introduction and a conclusion. The use of bulleted/numbered lists should be avoided and headings (if any) kept to a minimum (no more than 5).
• Essay should be presented in the following order and format (Archee et. al., 2013, pp XXXXXXXXXX):
a) Cover page;
b) Abstract;
c) Table of contents (Auto-generated);
d) Introduction;
e) Sections;
f) Conclusion.
• Essays with unsupported personal opinions will be marked down, as will those that make excessive use of direct quotes (no more than 8 linesin total).
• Incorrect APA referencing will also be penalised. Your essay should include both a list of references used in the essay and a bibliography of the wider reading you have done to familiarise yourself with the topic.
• Any direct quotation from one of your sources (i.e. anything that you have not written yourself) must be referenced (cited) in-text (as well as included in the reference list); if the quotation is more than three lines in length it should be formattedin its own paragraph indented 0.75 cm, single-spaced, with font size 10; if it is three lines or less it should be surrounded by quotation marks (double inverted commas). This is normal practice, which you should always follow.
• The vast majority of your essay should consist of your own writing whether paraphrasing a specific section of a source or synthesizing ideas from a number of sources. Paraphrasing should also be accompanied by in-text citation (as for a direct quotation).
• If you use a source either with a direct quotation or by paraphrasing and do not cite it, you are guilty of plagiarism (refer to the course description).
Plagiarism
It is important to learn from the work of others and you are encouraged to explore the library, World Wide Web resources and have discussions with other students. However, work for the assessment must be entirely your own work.
*Important*
Plagiarism is the presentation of the expressed thought or work of another person as though it is one's own without properly acknowledging that person.
You must not allow other students to copy your work and must take care to safeguard against this happening. In cases of copying, normally all students involved will be penalised equally; an exception will be if you can demonstrate the work is your own and you took reasonable care to safeguard against copying.
Plagiarism is a serious offence. As set out in the University Regulation 6.1.1.students who are caught plagiarising will, for a first offence, be given a zero mark for that task. A second offence will result in a failing grade for the course involved and any subsequent offence will be referred to the Student Discipline Committee.
University Referencing/Citation Style Guide:
The University has published a style guide to help students correctly reference and cite information they use in assignments. A copy of the University’s citation guides can be found on the university’s web site. It is imperative that students cite all sources of information.
References
Archee, R., Gurney,M. &Mohan,T XXXXXXXXXXCommunicating as Professionals (3rded.). South Melbourne, Victoria: Cengage Learning.
Marking Guide
Student ID: _______________________ Student name:________________________________
Marking Guide – Task 1 Timetable
Task Marks Allocated
Time table that identifies the various stages of development in the writing of an essay.
/5
Included minimum of 60 hours of work.
/3
Included frequent breaks
/1
Included study block times no more than 2 hours
/1
Total (Weight 1%) /10
Marking Guide – Task 2 Resources
Task Marks Allocated
List of three books (with full references)
/3
List of three websites (with full references)
/3
List of three journals (with full references)
/4
Total (Weight 1%) /10
Marking Guide – Annotated Bibliography
Task Marks Allocated
Relevance of resources
/8
Evaluation of resources
/12
Total (Weight 2%) /20
Marking Guide – Concept Map
Task Marks Allocated
Concept Map Structure
/5
Concept Map Relationships
/5
Concept Map Exploratory
/5
Evaluation of communication
/5
Total (Weight 2%) /20
Marking Guide – Draft essay
Task Marks Allocated
Draft writing with 4Ps Strategy
/10
Draft writing with 5Ws Strategy
/10
Total (Weight 2%) /20
Marking Guide – Detailed essay outline
Task Marks Allocated
Ideas from concept map, 4Ps and 5Ws
/10
Relating ideas with the theme
/10
Total (Weight 2%) /20
Marking Guide – Final Essay
Tasks Marks
Essay
• Introduction
• Development of discussion (structure)
• Conclusion
• Grammar, spelling, punctuation
• Writing style
• Paraphrasing
• Understanding of reading
• Evidence of Research /40
Presentation of essay /5
Referencing /5
Total(Weight 5%) /50
Answered Same Day Dec 23, 2021

Solution

Robert answered on Dec 23 2021
123 Votes
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Professional Communication Essay

Student’s Name:
Professor’s Name:
Course Name:
Date of Submission:
PROFESSIONAL COMMUNICATION ESSAY

2

Table of Contents
Abstract ………………………………………………………………………......... 3
Introduction ……………………………………………………………………….. 4
Importance of Oral Presentations …………………………………………………. 4
PowerPoint and Oral Presentation ………………………………………………… 5
Impact of PowerPoint and the Consequences of its Popularity …………………… 6
Preparation and Delivery of Scientific Presentations ……………………………… 9
Developing Presentations by Following Howard Gardner’s theory ………………..11
Conclusion ………………………………………………………………………….12
References …………………………………………………………………………. 14-15
PROFESSIONAL COMMUNICATION ESSAY

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Abstract
The primary endeavor in this essay will be to discuss and explain the importance of oral
presentations and how multimedia presentation software like PowerPoint can add to the
effectiveness of presentations. Moreover, in this paper the side effects of the extensive use of
software like PowerPoint in different genres of presentations will be discussed and the discussion
in this paper is also going to encompass the means through which scientific presentations can be
prepared and delivered properly. Furthermore, essay is also going to discuss about how based on
Gardner’s theory of multiple intelligences a presentation can be developed.
PROFESSIONAL COMMUNICATION ESSAY

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Introduction
Among the significant intangible skill sets the communication skills are considered as most
valuable by myriads of employers. Interestingly enough today’s managers and human resource
specialists in different job sectors “look for prospective employees who are not only
academically qualified, hard working, and with pleasing personality, but also one who is
communicatively competent” (Gutie
ez-Ang, 2009, pp.3). It is the oral presentation techniques
which contribute considerably to the enrichment of the communication skill on the part of an
employee. It is a fact that communicating effectively during oral presentations contribute
significantly to the enhancement of the marketability and viability of an employee in different
spheres of his/her career (Kokemuller, n.d.). But it should be noted that not only in the sphere of
professional life but in different other realms of life too, the importance of oral presentations is
noteworthy. Effective oral presentation skills are needed in educational, social, and professional
life (“Importance of Oral Presentations”, n.d.) but its effectiveness depends greatly to its
lending with presentation techniques that are necessary to enrich the visual side of the
presentation. Moreover, by applying theories of intelligence like that of Howard Gardner’s
theory of multiple intelligences, presentations can be developed in a much better way.
Importance of Oral Presentations
Oral reports are important means of communication when aided by different types of
presentation strategies. Such reports can prove to be beneficial for an employee or a student in
situations where the target audience is pre-meditated. Oral reports share some basic
characteristics with written reports or letters and like the written format the oral presentation
must make purpose clearly evident initially so that the audience knows what the speaker is going
PROFESSIONAL COMMUNICATION ESSAY

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to do in the presentation and how they should listen to the important points stated by the speaker
(“Segment 4: Designing Effective Oral Presentations”, n.d.). Oral presentations including the
presentation of oral reports need some specific methodologies. For successfully delivering an
oral presentation or an oral report the speaker must proceed methodically. Primarily, the speaker
must try to analyze the audience and then understand and articulate the purpose of the
presentation clearly (“Segment 4: Designing Effective Oral Presentations”, n.d.). The speaker
must also develop sufficient and appropriate supporting material and organize the material into a
framework that can be easy for the target audience to follow appropriately (“Segment 4:
Designing Effective Oral Presentations”, n.d.). But that is not all because for turning the oral
presentation into an effective one the speaker must choose a speaking style level of language, a
proper approach to the subject of presentation, and he/she must also be very conscious in
choosing the tone suitable to the speaker’s role and suitable to the audience too, and the speaker
must also understand the context in which his/her presentation will be received (“Segment 4:
Designing Effective Oral Presentations”, n.d.). But apart from all these necessities another
important need for a good oral presentation is the selection of presentation techniques which
include the selection of graphics that will enhance the entire presentation and help the audience
in understanding the pivotal message of the presentation (“Segment 4: Designing Effective Oral
Presentations”, n.d.).
PowerPoint and Oral Presentation
As stated early, an effective oral presentation needs the help of an appropriate
presentation technique including the implementation of software that can enhance the visual side
of the presentation. There are myriads of such software present in the market but among them the
most important one is Microsoft PowerPoint. PowerPoint is a complete presentation graphics
PROFESSIONAL COMMUNICATION ESSAY

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package which gives the speaker everything that is needed to deliver a professional-looking
presentation (“What is PowerPoint?”, n.d.). Technically speaking, PowerPoint is software that
lets a speaker create materials that can be usually presented using projector but today’s large
screen LEDs connected with laptops or net-books are also used in such production. Moreover, by
using PowerPoint a speaker can “create screens that effectively incorporate colorful text and
photographs, illustrations, drawings, tables, graphs, and movies and transition from one to
another like a slide show” (“What is PowerPoint?”, n.d.). The popularity of PowerPoint in the
ealm of oral presentations has been the outcome of the different advantages that speakers
usually enjoy by using this software. Among the different advantages of using PowerPoint slides
the primary ones are that, the slides that can be created through the usage of PowerPoint can also
e presented as overhead transparencies of 35mm slides and in addition a speaker can also
import Word and Excel files into the slides to add a more professional look to the presentation
(“What is PowerPoint?”, n.d.).
Impact of PowerPoint and...
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