In this unit you will submit Part D of your Marketing Plan. Remember to use the WAC! In this part of...

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In this unit you will submit Part D of your Marketing Plan. Remember to use the WAC!
In this part of the Marketing Plan, you will implement the four Ps of the Marketing Mix: Product, Price, Place, and Promotion. This Marketing Mix is based upon your company's target market.
Prepare this part of the plan in a Word document, using APA style. The plan should be approximately 2 pages long, not including the cover page and references page.You should use 2 resources, one of which can be the company's website. (Remember: Your final plan in Unit 5 must show at least 4 resources.)
Use these headings in bold font in your plan and cover the points beneath each heading.
Product and Value Creation
· Explain the product(s) or service(s) offered by your chosen company.
· How does the product or service establish value for the consumers?
Price and Value Creation
· Explain the pricing strategies used by this business.
· How does the pricing offer value to the consumers?
Place and Value Delivery
· Explain the distribution or the methods and locations that your chosen company uses for their products and services.
· What value does the distribution, methods, location provide consumers?
Promotion and Value Communication
Note: Promotion is all the communication channels involved in the whole marketing strategy; such as advertising, public relations, sales promotions, social media engagement, etc.
· Identify the marketing channels your chosen business uses for its products.
· Explain why the channels are appropriate for the company's target market.

project-part-d-yz5hdzqh.docx

Abhinaba · Accepted Answer

Running Head: Marketing Mix of Dominos		1
Marketing Mix of Dominos		5
MARKETING MIX OF DOMINOS
Table of Contents
Product and Value Creation	3
Price and Value Creation	3
Place and Value Delivery	4
Promotion and Value Communication	4
References	5
Product and Value Creation
Over the years Domino’s has emerged as one of the finest producers of pizza keeping the level in accordance to top quality and freshly cooked.  The company is instrumental in serving both veg as well as non-veg pizza therefore keeping in mind the functional attributes of the customers. The organization have been effective in seizing the market with the introduction of varied flavours that have served as a contributing factor to their product. 
They have designed their product in accordance to three sizes – they are small, medium and large. In addition to this the company keeps in mind the multifaceted aspects that it need to induce for catering to the customers of different taste. As opined by Andri and Zulfebriges (2019) so they have Pasta, Taco, Stuffed Garlic Breads, Pasta Italiano, Choco lava cake, Chicken Wings, so on and so forth. They also offer different beverages such as Fanta, Coca Cola, etc. 
Price and Value Creation
Domino’s has been effective in the implementation of a pricing strategy that is known as barbell pricing strategy (Varindra,

In this unit you will submit Part D of your Marketing Plan. Remember to use the WAC! In this part of the Marketing Plan, you will implement the four Ps of the Marketing Mix: Product, Price, Place, and...

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