In this portion of the project, you will be addressing the controls, implementation, and marketing...

Question

In this portion of the project, you will be addressing the controls, implementation, and marketing organizational processes for Proctor and Gamble to develop its marketing plan.

In this assignment, you will research, analyze, and create the marketing plan sections described below.

Controls: Create the appropriate management measures that will help the company evaluate the expected results or show the unexpected performance deficiencies that will need corrective action.
Implementation: Demonstrate how your implementation phase will be monitored with the selected controls that are expected to ensure the plan’s success.
Marketing Organization: Finally, demonstrate how you have organized your firm’s marketing organization (by function, geographic location, product, customer) to reach the set marketing goals. Show how the rest of the company’s departments also participate in the planning phase.

reference at least three sources to support this section of your marketing plan.
All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations.
Textbook:

Aaker, D. A., & Moorman, C. (2018).Strategic market management(11th ed.). Hoboken, NJ: Wiley.

qfile_636873553735523171_124961_1.docx

Soumi · Accepted Answer

Running Head: MARKETING PLAN: STRATEGIC MARKETING	1
MARKETING PLAN: STRATEGIC MARKETING	2
MARKETING PLAN: STRATEGIC MARKETING
Table of Contents
Introduction	3
Analyzing for Proctor and Gamble	3
Controls	3
Implementation	4
Marketing Organization	5
Conclusion	6
References	7
Introduction
Planning is an important step before conducting any marketing or launching of product or execution of an event. Business organizations used marketing as a strategy to achieve success in their market. It is the best way to attract large numbers of customers towards the brand and its products. Before marketing, a plan is laid down so that the organization can successfully carry out their strategy.
Analyzing for Proctor and Gamble
Controls
Control is the last step in marketing management. As suggested by Grzegorczyk (2016), this step includes the analysis of the extent to which, the marketing objective is achieved and to find out the ways remaining target can be achieved. This is used to analyze the deviation occur from the plan and to take the decisions based on the analysis. Three factors are taken into consideration to measure the control to analyze the deviation of the plan. 
These controls include control of efficiency, control of annual plan, control of profitability and strategic control. As suggested by Saura, Palos-Sanchez and Cerda Suarez (2017), control of annual plan is analyzed by mid-level management, control of profitability is analyzed by marketing controller, control of efficiency is analyzed by marketing executives, and strategic control is done by top management or marketing auditor.
Control of annual plan: Before carrying out of the plan, financial indicators are set. The analysis of financial indicator’s performance is helpful in identification of whether the company is on track or not. These indicators are operating cash flow, account payable turnover, rate of expense in comparison to the rate of budget. As noted by McDonald (2016), operating cash flow helps in finding the ability of the company to pay for regular deliveries. Knowing the budget and how much is spending over budget is helpful in finding the financial status of company. Accounting payable turnover help in analyzing the rate at which, the company can pay to their supplier.
Control of efficiency: In this, effectiveness of promotion and advertisement are analyzed. Then sales, distribution of the product and effective sales through the staff member are analyzed.
Control of profitability: In this step, customer segments, which buy the product, are analyzed. As mentioned by Aaker and Moorman (2018), sales of the product and area, to which these products are sold, are also analyzed.

In this portion of the project, you will be addressing the controls, implementation, and marketing organizational processes for Proctor and Gamble to develop its marketing plan. In this assignment,...

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