In this Marketing Management course, you have learned advanced concepts and tools for marketing...

Question

In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tools that marketing managers use around the world. However, it is worth considering how marketing is perceived in your country and what the ethical dimensions of these marketing strategies are. For example, in the Diageo case discussed in Unit 3, we saw that the company has reduced the prices for many of its liquor brands in Africa as well as selling them in smaller, less-expensive packages.

In a page or two, please reflect on the role of marketing in your country and putting on the ‘marketing manager’ hat, give some specific examples of where you think marketing “crosses the line” into unethical behavior, and make some recommendations for what should change.

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Meenakshi · Accepted Answer

Running head: MARKETING
 (
1
)MARKETING
Marketing
Name of the Student:
Name of the University:
Authors’ Note 
Marketing in our country acts as the main or the primary force in ushering in of profit and revenue. It is all about gaining good profit and thereby the ways of marketing a product is of immense importance. Marketing in Thailand is very crucial as it is visited by various visitors from across the world and hence marketing requires special approach and technique.

In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tools that marketing managers use around the...

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