Imagine that you have been hired as a global supply chain consultant. Recently, you are assigned to a project where a group of investors with sufficient capital is investigating whether to enter a new...

Imagine that you have been hired as a global supply chain consultant. Recently, you are assigned to a project where a group of investors with sufficient capital is investigating whether to enter a new market (US/Europe/Asia/Africa/North America market- pick one) to sell a new product/service. Your consulting firm’s services are requested to create a detailed plan to determine whether or not to enter the new market. You will analyze the industry, develop a business strategy, design a supply chain and calculate supply chain metrics to determine whether entering the market is a sound business decision.Assume all necessary capital is available. Make other assumptions where necessary.Design the best possible supply chain to be competitive in this new market.Provide the rationale for your suggested strategy/findings.For a product/service of your choice:1. Analyze the industry:* What are the competing products/services?* What are substitute products/services?* What is the market size for this product/service (country or region)?* Forecast the demand for this product/service over the next 10 years.* What market share could be reasonably targeted?* How is the market distributed geographically?* What are the key competitive drivers in this industry (cost, responsiveness, quality, etc.)?* 5 industry forces (Reference: Porter’s five competitive forces)* Explain the strategic positioning of this product/service?* What are the supply chain implications of this strategic positioning?22. Describe the Product/service:* Provide an informal description of the product/service, functionality, etc.* Provide a bill of materials (BOM) of the product/service, at least 3 levels of decomposition.* For each item/SKU in the BOM, Research what manufacturing assets are needed (considering target market share), estimate the asset costs Identify suppliers for this item Estimate cost of production/sourcing Identify possible transportation modes for this item Identify possible distribution modes for this item Identify potential 3PL (third-party logistics) for this item Estimate transportation and distribution asset costs What are the distribution and retail channels?3. Design a Supply Chain for the Product/service:* Based on the above listed criteria (in 1 and 2) and using all analytical techniques and readings studied in the course, propose your supply chain (you may consider proposing two or multiple options based on your analysis).* Calculate/estimate at least 10 supply chain performance metrics.* Identify the main risks to the design alternatives.* Compare your metrics with metrics in your industry.* How would you change the design of the supply chain to perform better than the benchmark?* What tradeoffs would you make?This is an individual project. The aim is you demonstrate your competency in supply chain analysis in a realistic setting. For that reason, this assignment is “research intensive”, all responses should be supported by serious analysis based on publicly available data such as industry references, consumer reports, etc. In case relevant data cannot be found or is time extensive, make reasonable assumptions.3The key deliverables of this project are:A report (20%): (Due date: 6/22, by midnight)Include all elements requested in page 1 and 2Use a cover page for your reportUse proper references. You may use ASEM reference guidelines(https://www.asem.org/IAC-Author-Instructions-2019)Maximum length: 5 pages (excluding cover page)Appendix: unlimitedFont size: 11 pts, single spacedPut any calculations, spreadsheets, data, and additional graphs/figures etc. in theappendixReport should be conciseA presentation (10%): (Due date: 6/25 and/or 6/27)5 minutes + Q&AFocus on justifying your adviceCamera should be on during your presentation. Make sure you have aworking webcam for your presentationPresent as if you are convincing a group of investors. Be specific and conciseBusiness friendly presentation (look at McKinsey / Bain / Deloitte ppttemplates)