I’m acting on behalf of Russell Brands LLC, focus on marketing its Spalding Basketballs. This is a...

Question

I’m acting on behalf of Russell Brands LLC, focus on marketing its Spalding Basketballs.

This is a marketing plan for Spalding Basketballs.

Assignment-

The budget & control and contingency plan section of the marketing plan.

BUDGET

a) Revenue – forecasted sales volume by unit and average price

CONTROLS AND CONTINGENCY PLANS

a) Controls – how the performance of the plan will be measured, schedule by which to monitor its progress by comparing results against objectives.

Shashank · Accepted Answer

Marketing Plan for Spalding
Spalding has earned its name by becoming one of biggest brand of Basketball and then further expanding its business to earn name in other domain of sports like volleyball, football etc. This has helped the brand to create an image of universal brand for sports. In this marketing plan, 3 major things have been considered i.e. Marketing Mix of Spalding company, Communication and future strategy, budget and controls and contingency plans for the company. 
The 4Ps of Marketing
Product: Spalding has divers range of sports equipment mainly in sports played by ball like basketball, volleyball, soccer, sports accessories and training aids used in these games. The company has given special focus to use technology in all of its sport products. This has ensured the product has better quality and gives them competitive advantage. The product portfolio has been designed to cover all segments of target segments irrespective of age or gender. The unique design offered in the Spalding products has made many customers to prefer the brand as it leads to improve their game during the time of practice. (Spalding,2018)
Price: Considering the large variety of products that Spalding produces, the product (in this case basketball is discussed) price also varies from as low as $10.99 to $169.99. The variation in product price is due to use of technology and design that has been given to the basketballs. Also, this has been made to ensure the requirement of each type customers get fulfilled whose sporting needs are different. While the lowest price product has basic design and normal use of technology,

I’m acting on behalf of Russell Brands LLC, focus on marketing its Spalding Basketballs . This is a marketing plan for Spalding Basketballs . Assignment- The budget & control and contingency plan...

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