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I’m acting on behalf of Russell Brands LLC, focus on marketing its Spalding Basketballs . This is a marketing plan for Spalding Basketballs . Assignment: MARKETING ACTION PROGRAMS (a section of the...

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I’m acting on behalf of Russell Brands LLC, focus on marketing its Spalding Basketballs.

This is a marketing plan for Spalding Basketballs.

Assignment: MARKETING ACTION PROGRAMS (a section of the marketing plan)

Marketing mixes by segment – activities required to implement the marketing plan and achieve marketing objectives.

Answered Same Day Jun 07, 2020

Solution

Shashank answered on Jun 09 2020
149 Votes
Marketing Plan for Spalding
Spalding is one of the leading
ands of basketball which has expanded its horizon to other sports to create an image of universal sports
and. For creating a marketing plan we’ll understand the marketing mix of Spalding.
Product: The company produces diverse range of sports equipment for basketball, football, volleyball, soccer, systems, sports accessories and training aids. The products are made with use of latest technology to produce high quality accessory and sports equipment. The company has paid special attention to cater all categories of customers from age to the area the where the game is played. Investment has been made on the design of the products which can enhance the game of the players practicing the game. (Spalding,2018)
Price: Due to large portfolio of products the company has products ranging from $10.99 to $169.99. Depending on the requirement of customers they can purchase according to their need. The variation in price is due to the quality difference and the use of technology to produce that...
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